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Web 2.0: A (Brief) Introduction


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A quick intorduction to Web 2.0, and what it is / is not.

Published in: Technology, Design
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Web 2.0: A (Brief) Introduction

  1. 1. Web 2.0 & Search – An Introduction <ul><ul><li>Michael Motherwell </li></ul></ul><ul><ul><li> </li></ul></ul>
  2. 2. What is Web 2.0? <ul><li>My Definition </li></ul><ul><ul><li>An attempt to cash in by those who missed out on the Web 1.0 cash bonanza. </li></ul></ul><ul><li>Wikipedia Definition </li></ul><ul><ul><li>… a perceived or proposed second generation of Web-based services — such as social networking sites, wikis, communication tools, and folksonomies — that emphasize online collaboration and sharing among users. </li></ul></ul><ul><li>Translation: Dynamic Communities Of Geeks </li></ul>
  3. 3. Web 2.0 Principals <ul><li>Encourages Participation – Wikis, Blogging </li></ul><ul><li>Puts Users In Control Of The Data </li></ul><ul><ul><li>The Web As a Platform </li></ul></ul><ul><ul><li>Rich Internet application techniques </li></ul></ul><ul><ul><li>Clean and meaningful URLs </li></ul></ul><ul><li>Personalisation </li></ul><ul><li>Harnessing “Collective Intelligence” </li></ul><ul><li>Extensive use of “folksonomies” (in the form of tags/tagging) </li></ul><ul><li>Mashups – New sites from multiple sources </li></ul><ul><li> mankmandrickson / </li></ul>
  4. 4. Other Examples <ul><li>Google Maps , Spreadsheets & Gmail </li></ul><ul><li>Digg </li></ul><ul><li>Mashups – Multiple Sources </li></ul><ul><ul><li>ChicagoCrimes .org </li></ul></ul><ul><ul><li>Frappr </li></ul></ul><ul><li>Online </li></ul>
  5. 5. Comparison Web 1.0  Web 2.0 Source: search engine optimization --> domain name speculation blogging --> personal websites Wikipedia --> Britannica Online Napster --> wikis --> content management systems participation --> publishing web services --> screen scraping cost per click --> page views syndication --> stickiness tagging (&quot;folksonomy&quot;) --> directories (taxonomy) BitTorrent --> Akamai Google AdSense --> DoubleClick Web 2.0 Web 1.0
  6. 6. Problems And Issues <ul><li>Does it scale? </li></ul><ul><ul><li>“ The problem is it doesn't scale because the vast majority of people are goddamn idiots.” - Drew Curtis , founder of Fark .com </li></ul></ul><ul><li>Communities defined by exclusion </li></ul><ul><li>Sustainability - How long will APIs be free? </li></ul><ul><li>SEO – Is there anything to index? </li></ul><ul><li>Privacy (Personalisation’s double edged sword) </li></ul><ul><li>Accountability, Accuracy, Editorial Control </li></ul>
  7. 7. Thanx! <ul><li>Michael Motherwell </li></ul><ul><li>Ph: (02) 9365 4571 </li></ul><ul><li>Em: </li></ul><ul><li>URL: www . </li></ul><ul><li>Fun: </li></ul>