1.
Lead Generation
with WordPress
WordCamp Detroit 2019
BILL RICE
bill.rice@kaleidico.com
734-775-4487
@billrice

2.
Why I love WordPress?

3.
Our Agenda
1. Fundamental principles that enable or limit you to charge more as a WordPress
designer/developer
2. Why every WordPress project needs a UX Strategy
3. Crash course in Conversion Rate Optimization
4. Getting tactical
Q&A

4.
Secret to Charging More

5.
It’s not beautiful,
unless it works beautifully

6.
Premium WP themes have
commoditized design

7.
Premium plugins have
commoditized development

8.
All Themes and Plugins Lack
Strategy
Purpose
Performance
Revenue

9.
Secrets to Charging More...
Strategy
Conversion
Lead Generation
Performance

10.
UX Strategy

11.
What is UX Strategy?

12.
Building the Strategy

13.
Where are we now?
Customers
Competitors
Product
Organization

14.
Where we want to be?
Goals/objectives
Vision/mission

15.
How we get there...
with WordPress!

16.
Conversion Rate Optimization

17.
Site Navigation

18.
Number of Clicks

19.
Call to Action

20.
Images

21.
Unsplash.com

22.
Value Proposition

23.
Testimonials and Social Proof

24.
Page Speed

25.
Site Security

26.
Getting Tactical
Your Lead Generation Toolbox

27.
Rock solid web hosting

28.
Build for speed, mobile,
and user experience

29.
Miscellaneous Notes and Tools
● If you’re using a premium theme - the lighter the better
● Autoptimize (Page Speed)
● Yoast (SEO)
● Ajax Load More (Increase page views)
● Zapier (APIs)

30.
Web Forms

31.
Gravity Forms

32.
Creating Consistency in Your
UX Strategy

33.
Advanced
Custom Fields

34.
Gutenberg
Blocks

35.
Categories = Sales Funnels

36.
Templates (patterns) that work...
Everytime

37.
Sales process
Understanding this will help you
design and develop a better lead
generation website

38.
Q&A
BILL RICE
bill.rice@kaleidico.com
734-775-4487
@billrice