The Shape
of Content
Professor Wm Pitzer
IMC-693H
West Virginia University
Content
Purpose
Form
“Clutter and confusion are
failures of design, not
attributes of information.”
–Edward Tufte
“Form and content are
inseparable.”
“Form is the very shape
of content.”
–Ben Shahn
Four Equations
of Form
I.
Form=Formulation
II.
Form=Variety
III.
Form=Nature
IV.
Form=Art
Five thoughts
about Form
1.
Form is based upon a
theme; an idea.
QAR
Blackbeard’s
Flagship
2.
Form set boundaries
of limits; the extent
of the idea.
3.
Form marshals
materials; inert
matter with which
the theme is cast.
4.
Form relates inner
material to outer
limits: Harmony.
5.
Form abolishes
excessive content
outside of theme.
Human Cargo
The Shape
of Content
Shahn, B. (1957). The Shape of Content.
Cambridge, MA.: Harvard University Press.
I"ustration and des...
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
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Four Equations of Form

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Some thoughts on content, purpose and form. For IMC 693H - Visual Information Design

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Four Equations of Form

  1. 1. The Shape of Content Professor Wm Pitzer IMC-693H West Virginia University
  2. 2. Content Purpose Form
  3. 3. “Clutter and confusion are failures of design, not attributes of information.” –Edward Tufte
  4. 4. “Form and content are inseparable.” “Form is the very shape of content.” –Ben Shahn
  5. 5. Four Equations of Form
  6. 6. I. Form=Formulation
  7. 7. II. Form=Variety
  8. 8. III. Form=Nature
  9. 9. IV. Form=Art
  10. 10. Five thoughts about Form
  11. 11. 1. Form is based upon a theme; an idea.
  12. 12. QAR Blackbeard’s Flagship
  13. 13. 2. Form set boundaries of limits; the extent of the idea.
  14. 14. 3. Form marshals materials; inert matter with which the theme is cast.
  15. 15. 4. Form relates inner material to outer limits: Harmony.
  16. 16. 5. Form abolishes excessive content outside of theme.
  17. 17. Human Cargo
  18. 18. The Shape of Content Shahn, B. (1957). The Shape of Content. Cambridge, MA.: Harvard University Press. I"ustration and design by Wm Pitzer

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