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Xmachina mobile publishing

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Content Management-Strategien für Mobile Websites von Michael Grüterich, xmachina, am 9. Mai 2011 beim 8. Webmontag.talk in Manhheim.

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Xmachina mobile publishing

  1. 1. Mobile Web und Publishing Fallbeispiele Webmontag MRN 9. Mai 2011 Michael GrüterichMontag, 9. Mai 2011
  2. 2. Worum geht es? 2014 wird es mehr mobile Internetnutzer geben als Desktop Internetnutzer 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  3. 3. Worum geht es? 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  4. 4. PC 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  5. 5. 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  6. 6. Mobile Content / Desktop Service 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  7. 7. Worum geht es? Mobile ≠ kleiner Bildschirm Mobile = Nutzungskontext Mobile = Bandbreite 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  8. 8. Worum geht es? Nutzungskontext: a Wofür Situation / Aufgabe a a Wann Jetzt / Echtzeit a a Wo Hier a 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  9. 9. Worum geht es? Bandbreite 2,1 MB 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  10. 10. Worum geht es? Bandbreite 0,2 MB 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  11. 11. Worum geht es? Must-haves: Responsive Webdesign Responsive Content 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  12. 12. Worum geht es? Fallbeispiele 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  13. 13. In Kooperation mit: Metropolregion Rhein-Neckar Innovationstars Portal, Mobile Version und App 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  14. 14. Metropolregion Rhein-Neckar Innovationstars Portal, Mobile Version und App Redaktionssystem a TXT a JSON Desktop Website Veranstaltungs- datenbank a TXT REST Webservice a JSON Mobile Website a JSON iPhone App 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  15. 15. MEIER Lange Nacht der Museen Sponsoring / Delta Medien GmbH, Mannheim 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  16. 16. MEIER Lange Nacht der Museen Sponsoring / Delta Medien GmbH, Mannheim a HTML Desktop Website Zend-basiertes a CMS HTML Mobile Website 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  17. 17. Karlstorbahnhof e.V. 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  18. 18. Karlstorbahnhof e.V. a HTML Desktop Website CMS (Zope/ZMS) a HTML Mobile Website a JSON Mobile App 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  19. 19. Risiko Manager Web-App Bank-Verlag Medien GmbH § Prototyp auf für IOS/Android Devices auf Basis von HTML 5 / CSS 3 § mit CMS-Schnittstelle § Adaptive Darstellungslogik für unterschiedliche Devices 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  20. 20. Sales Business iPad Edition Springer Fachmedien Wiesbaden GmbH § Entwicklung eines iPad Prototypen mit Adobe Digital Publishing Suite im Auftrag der Springer Fachmedien Wiesbaden GmbH 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  21. 21. Adobe Digital Publishing Platform XML CMS z.B. Adobe Content Woodwing .indd .issue Adobe Viewer Indesign Bundler K4 TXT iPad .mp4 .swf .xy Adroid Tablet etc. 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  22. 22. Erfahrungswerte § Modellierung von Content (Semantik) nimmt an Bedeutung zu. U Nutzungskontext § Performance ist kein Luxus, sondern essentiell (auch für das Front-End) § Mobile Web dreht sich stärker um sinnvolle Datenaggregation (Feeds, Social Media etc.) § Desktop Websites werden Elemente aus dem Mobile übernehmen 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  23. 23. Ehre, wem Ehre gebührt ... § Brian Fling http://pinchzoom.com/fling http://www.slideshare.net/fling/presentations http://mobiledesign.org/ § Bryan Rieger http://www.slideshare.net/bryanrieger http://bryanrieger.com/ § Jonathan Stark Buch: Building iPhone Apps with HTML, CSS, and JavaScript http://ofps.oreilly.com/titles/9780596805784/ 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  24. 24. Das ist xmachina 8 2011 xmachina GmbH www.xmachina.de 2008 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  25. 25. xmachina advanced e-business § Gegründet: 1996 § Standort: Heidelberg § Mitarbeiter/innen: 20 § Honorarumsatz 2010: 1.75 Mio. € § Full-Service-Dienstleister für Kommunikations- und E-Business-Lösungen in den digitalen Medien § Konzeption/Design, Softwareentwicklung, Systembetrieb, Online-Marketing, Projektmanagement § Schwesteragentur: KünkelLopka GmbH 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  26. 26. Leistungen – alles für Ihren Erfolg 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  27. 27. xmachina Technologie-Knowhow xmachina beherrscht die relevanten Technologien und Prozesse, die für anspruchsvolle Software im E-Business Umfeld notwendig sind. 2011 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011
  28. 28. Namhafte KundenMontag, 9. Mai 2011
  29. 29. Vielen Dank für Ihre Aufmerksamkeit! xmachina GmbH advanced e-business Maaßstr. 24 69123 Heidelberg +49 6221 822020 weitere Informtionen http://xmachina.de Ihr Ansprechpartner: Michael Grüterich 06221 8220-24 18 2011 xmachina GmbH www.xmachina.de 2008 xmachina GmbH www.xmachina.deMontag, 9. Mai 2011

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