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Vom Blog zum Magazin, Ein Blick hinter die Kulissen des Smashing Magazine

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Vom Blog zum Magazin von Vitaly Friedman, Smashing Mag, am 6. September 2010 beim 5. Webmontag.talk in Manhheim.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Vom Blog zum Magazin, Ein Blick hinter die Kulissen des Smashing Magazine

  1. 1. Vom Blog zum Magazin Ein Blick hinter die Kulissen des Smashing Magazine Vitaly Friedman www.smashingmagazine.com 6. September 2010
  2. 2. Vitaly Friedman, Editor-in-chief of Smashing Mag
  3. 3. Entstehung
  4. 4. Sven Lennartz, Co-founder of Smashing Mag
  5. 5. Entstehung (August 2006) • Experiment • keine Kosten, Verpflichtungen oder Erwartungen • starker Fokus auf Qualität und Nützlichkeit • kleines Nebenprojekt • Wo kriegt man Inhalte her?.. • Übersetzte Inhalte aus Dr. Web • Listen! Weil sie schnell und einfach zu machen sind!
  6. 6. SM 2006
  7. 7. Entwicklung
  8. 8. Entwicklung (2007-2008) • Es funktioniert! • Social Media Effekte (Digg, Delicious etc.) • Hohe „Nachfrage“ erhöht Kosten (-> Werbung) • Erfordert mehr Aufwand und Aufmerksamkeit • kleines Nebenprojekt -> Aufbau des Magazins • Redaktionelle Arbeit • Qualität • Fairness • Kontinuität • Konsequenz • Authentizität • Vielfältigkeit • Unabhängigkeit • Respekt
  9. 9. SM 2007
  10. 10. Entwicklung (2008-2009) • Professionalisierung • Infrastruktur schaffen, Arbeit auslagern • Suche nach verdammt guten Autoren • Notwendigkeit für Styleguides und Vorlagen • Aufbau des Magazins -> professionelle Publikation • In Inhalte investieren • Lektorat, Experts panel, Editorial reviews • Exklusive Inhalte (Studien, Fachbeiträge v. Experten) • Tradition schaffen
  11. 11. SM 2008
  12. 12. Entwicklung (2009-2010) • Community-Gedanke • Smashing Network • Unterstützung der Community • Mehr Engagement und Verantwortung • In Inhalte investieren • „ausnahmslose Qualität“ – bis an die Spitze treiben • neue Formate, neue Themen, guter Mix • prof. Publikation -> Ziel: das beste Fachmagazin
  13. 13. SM 2009-10
  14. 14. Ablauf
  15. 15. Ablauf • Arbeitsprozess • 11 Mitarbeiter, 20 regelmäßige Autoren • Kommunikation mit Autoren über E-Mail / Skype • Autoren pflegen Inhalte in WordPress ein • keine Deadlines, Bonus-Prämien • Leseranfragen als gemeinsamer Posteingang
  16. 16. Lessons Learned
  17. 17. Lessons Learned • Notwendig • Konsequent und hartnäckig bleiben • Nein sagen können = sich nicht verzetteln • Keine Angst vor Experimenten • Keine Angst, hohe Standards zu setzen • Nutzer haben nicht immer Recht • Zeit für sich finden
  18. 18. Danke für Ihre Aufmerksamkeit!
  19. 19. Fragen?

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