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Persuasives Webdesign

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Jenseits von Usability und Konversion. Wie sich das Verhalten des Users im Web verändert und welche Chancen und Risiken es bietet. Lorenz Losmann am 21. November 2011 beim 10. Webmontag.Talk in Manhheim.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Persuasives Webdesign

  1. 1. Persuasives WebdesignJenseits von Usability und Konversion
  2. 2. Begriffserklärung Persuadere (lat.)überzeugen, motivieren, durchdringen
  3. 3. Begriffserklärung UsabilityDie Schwierigkeit von A nach B zu kommen.
  4. 4. Begriffserklärung KonversionDas Überreden von A nach B zu gehen.
  5. 5. Begriffserklärung PersuasionDie Motivation von A nach B zu kommen.
  6. 6. Theorie Die Motivation, ein Verhaltenauszuführen, ergibt sich aus der persönlichen Bewertung des Ziels, sowie derwahrgenommenen Schwierigkeit des Weges dorthin.
  7. 7. TheorieDie persönliche Bewertung ist der stärkere Faktor.
  8. 8. Theorie - Wie bewerten wir?• Sozialer Bezug• Konsistenz (Logik)• Sympathie• Autorität (vertrauenswürdig)• Reziprozität (Wechselwirkung)• Knappheit
  9. 9. Spiele als InspirationsquelleSpiele leben von der Motivation des Spielers ein Ziel zu ereichen.
  10. 10. Gamification ist bullshit Perversion von Spielen als Marketinginstrument.
  11. 11. Wie motivieren Spiele?• Klares Ziel• Klares Feedback/Handlungsoptionen (Logik, Sympathie, Reziprozität)• Sozialer Bezug (Belohnungs- /Entdeckerprinzip, Avatar, Highscores etc)
  12. 12. Adaption für das Webdesign www.slaveryfootprint.org
  13. 13. ZielKlares Ziel.
  14. 14. Feedback/Handlungsoptionen Beschränkung, VereinfachungErwartungen erfüllen, Erlebnisse kreieren (User Experience)
  15. 15. Sozialer BezugPersönlich, emotional, vergleichend. (grafisch und inhaltlich)
  16. 16. Erkenntnisse Usability ist nicht ausschließlich Gelerntes oder Gewohntes.Nutzer sind bereit ihr Verhalten im Netz anzupassen.
  17. 17. ErkenntnisseEs braucht mehr als nur perfekte Usability um eine Konversion zu erreichen.
  18. 18. ErkenntnisseTo change consumer behaviors we must design motivational experiences that push, pull, and ease the pathway to adopting new habits. Brandon Schauer
  19. 19. Zusammenfassung Je weniger Ziele eine Webseite erfüllensoll, desto einfacher lässt sie sich persuasiv gestalten. Zu beachten: Kein Impuls ohne passendeReaktionsmöglichkeiten, kein Aktionsort ohne passenden Impuls
  20. 20. Offene Fragen Wie binde ich das ein? Wie messe ich das?Ist das nicht unmoralisch?
  21. 21. Weiterführende Links Sebastian Deterdinghttp://www.slideshare.net/dings/persuasives- webdesign-jenseits-von-usability-und- konversion

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