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How to Measure Your Social Media Impact

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My presentation for AUM Continuing Education's Social Media Conference in Montgomery, AL

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How to Measure Your Social Media Impact

  1. 1. How to measure your social media impact<br />Whitney Sewell<br />Social Media Manager<br />Social Media Solutions LLC<br />
  2. 2. The ultimate questionin social media marketing<br />
  3. 3. “<br />how do<br />we know it’s<br />”<br />working?<br />
  4. 4. 1 2<br />4 3<br />Establish goals<br />Determine metrics<br />Monitor & report<br />Set a baseline<br />
  5. 5. Quantitative goals<br />likes<br />followers<br />clicks<br />shares<br />views<br />
  6. 6. Qualitative goals<br />sentiment<br />positioning<br />reputation<br />
  7. 7. Social Media Phases<br />1 2 3<br />Launch<br />Manage<br />Optimize<br />
  8. 8. Your turn.<br />
  9. 9. Facebook insights<br />
  10. 10. Facebook insights<br />
  11. 11.
  12. 12.
  13. 13.
  14. 14. Your turn.<br />
  15. 15. Twitter analytics<br />
  16. 16. Klout<br />
  17. 17. Klout<br />Amplification<br />Network<br />True Reach<br />Influence<br />
  18. 18. TweetStats<br />Tweet Timeline<br />Tweet Density<br />Daily Tweets<br />Hourly Tweets<br />Replies To<br />Interface Used<br />ReTweet<br />Tweet Cloud<br />Follower Stats<br />
  19. 19. TweetPsych<br />
  20. 20. Timely<br />
  21. 21. twitrratr<br />
  22. 22. Your turn.<br />
  23. 23. Bit.ly<br />
  24. 24. Conversion<br />
  25. 25. Formulas<br />current friends<br />goal friends<br />Community =<br />Engagement = <br />Reputation = <br /> posts .<br />comments<br />total page impressions<br /># of times link followed<br />
  26. 26. ROI?<br />Development = $100<br />Staff = 2<br />Hours = total of 6/week<br />Hourly rate = $20<br />Costs = $340<br />Conversion metric?<br />Traffic = 10%<br />Leads =  5%<br />Fundraising =  8%<br />SEO rankings =  2<br />
  27. 27. ROI is important, but so isROE(return-on-engagement).<br />
  28. 28. Questions?<br />
  29. 29. Whitney@socialmediasolutionsllc.comhttp://socialmediasolutionsllc.com<br />

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