Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Understanding Your Pipeline: Gen X & Y


Published on

Published in: Business, Technology
  • Be the first to comment

Understanding Your Pipeline: Gen X & Y

  1. 1. Understanding Your Pipeline<br />Demystifying the next generation<br />
  2. 2. Who Is This Guy?<br />Matt Corker<br />Alumni Relations Manager, Students & Young Alumni<br />UBC Alumni Affairs<br /><br />Work with VP Students portfolio to celebrate student success, instill a sense of pride and tradition, engage students in the alumni network<br />Create and support programs that service and steward recent grads and young alumni (&lt;35)<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />
  3. 3. From different generations, we learn about …<br />Changes in workplace cultures<br />Different uses of technology<br />What they will donate their time, talent, and treasure to<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />
  4. 4. Disclaimer<br />All generational research creates generalizations<br />For accurate information need to survey and research own target audience<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />
  5. 5. One Step Back<br />What generations are we talking about?<br />Generation X: 1961 – 1981<br />UBC Graduates from 1982 – 2002<br />Millennials: 1982 – 2000<br />UBC Graduates from 2003 – 2021<br />Generational generalizations<br />Many factors affect each individual, so there is no cookie cutter solution to everyone of the same generation<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />Source - William Strauss and Neil Howe. Generations: The History of America&apos;s Future, 1584 to 2069. Perennial; Reprint edition September 1, 1992<br />
  6. 6. Gen X vs Millennial<br />Generation X<br />Many come from single parent or blended families<br />Increasingly flexible gender roles<br />First generation to use computers in school<br />Drivers of the Internet revolution<br />Video games and MTV played large role in childhood<br />Pragmatic, adaptable, diversity minded<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />Source – Deloitte Development LLC. Who Are Generation X? 2007.<br />
  7. 7. Gen X vs Millennial<br />Millennial Generation<br /><ul><li>Subject to “Helicopter Parenting”
  8. 8. Never experienced life without computers
  9. 9. Go from user  creator at a very young age
  10. 10. Reverse accumulation of knowledge - the younger you are, the more you know
  11. 11. All information is a click away – and so is the competition
  12. 12. Innovative, collaborative, educated</li></ul>Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />Source – Deloitte Development LLC. Who Are The Millennials (aka Generation Y)? 2005.<br />
  13. 13. Current Students<br />The first-year class this year was born in 1990<br />Caller ID on phones<br />Filing taxes online and GPS systems have always been available<br />WWW has never stood for World Wide Wrestling<br />Coke and Pepsi always have come in recyclable bottles<br />Very busy:<br />33+ hours on academics (both in and outside the classroom)<br />49% of students are employed, working an average of 17 hours a week<br />49% of students are involved in community service or volunteer activities<br />Connected globally with constant communication tools<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />Source: Beloit College Mindset List, Canadian University Survey Consortium<br />
  14. 14. Affecting Your Workplace<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />Source –Deloitte Development LLC. Who Are Generation X? 2007.<br />Deloitte Development LLC. Who Are The Millennials (aka Generation Y)? 2005.<br />
  15. 15. Affecting Your Technology<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />Source – Helen Leggatt. What’s the difference between Gen X and Gen Y? Biz Report. July 24, 2008.<br />
  16. 16. Affecting Your Technology<br />Introduce<br />Analyze<br />Identify<br />Attract<br />Retain<br />Create<br />Conclude<br />
  17. 17. Web 2.0 – Vocab 101<br />Skyping– Skype – online phone and texting<br />Blogging – Blogger, Wordpress – sharing opinions or information (text, video, images) and allowing viewers to comment on it<br />Tweeting – Twitter – micro-blogging (less than 140 characters) to answer “What are you doing?”<br />Yammering – Yammer – professional micro-blogging to answer “What are you working on”<br />Subscribe/Share – RSS Feeds – receive notification/content when online information is updated<br />Digital Tattoo – Online – your virtual persona and preferences (Del.i.cious, Facebook, LinkedIn, Websites)<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />Source – Helen Leggatt. What’s the difference between Gen X and Gen Y? Biz Report. July 24, 2008.<br />
  18. 18. Affecting Their Donations<br />Able to donate, but to specific purposes <br />Want to know where it is going and who it benefits<br />Desire to benefit themselves apparent for both generations<br />Want to feel important, liked, and needed<br />“What’s in it for me?”<br />Gen X more likely to donate towards social or community needs<br />Help those less fortunate than self<br />Emotional appeals if there is affinity or personal experience with the social issue<br />Rising interest in global issues<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />Source – Ringer and Garma.Does the Motivation to Help Differ Between Generation X and Y? 2007. <br />
  19. 19. Key Messages<br />Information’s value went from being like diamonds to water<br />Be a waterfall rather than a pond<br />Increase transparency and process speed at all levels of the organization and for all constituents<br />Employees feel empowered, customers feel in the know and well serviced<br />Dive in to new technologies – it’s the only way to catch up or be innovative<br />Involve these generations in the decision making process<br />Make it personal<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />
  20. 20. Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />Any questions?<br />
  21. 21. Thanks for coming!<br />Matt Corker<br />Alumni Relations Manager, Students & Young Alumni<br /><br />7-3293<br />Or, for the Millennials in the crowd:<br />Facebook me<br />Subscribe to my blog<br />Check out my website<br />Follow me on Twitter<br />Join me in yammering<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />
  22. 22. Great Resources<br />Canadian University Survey Consortium:<br />The University Presidents Council of British Columbia:<br />Planning And Institutional Research:<br />