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Understanding Your Pipeline: Gen X & Y

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Understanding Your Pipeline: Gen X & Y

  1. 1. Understanding Your Pipeline<br />Demystifying the next generation<br />
  2. 2. Who Is This Guy?<br />Matt Corker<br />Alumni Relations Manager, Students & Young Alumni<br />UBC Alumni Affairs<br />Matt.corker@ubc.ca<br />Work with VP Students portfolio to celebrate student success, instill a sense of pride and tradition, engage students in the alumni network<br />Create and support programs that service and steward recent grads and young alumni (&lt;35)<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />
  3. 3. From different generations, we learn about …<br />Changes in workplace cultures<br />Different uses of technology<br />What they will donate their time, talent, and treasure to<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />
  4. 4. Disclaimer<br />All generational research creates generalizations<br />For accurate information need to survey and research own target audience<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />
  5. 5. One Step Back<br />What generations are we talking about?<br />Generation X: 1961 – 1981<br />UBC Graduates from 1982 – 2002<br />Millennials: 1982 – 2000<br />UBC Graduates from 2003 – 2021<br />Generational generalizations<br />Many factors affect each individual, so there is no cookie cutter solution to everyone of the same generation<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />Source - William Strauss and Neil Howe. Generations: The History of America&apos;s Future, 1584 to 2069. Perennial; Reprint edition September 1, 1992<br />
  6. 6. Gen X vs Millennial<br />Generation X<br />Many come from single parent or blended families<br />Increasingly flexible gender roles<br />First generation to use computers in school<br />Drivers of the Internet revolution<br />Video games and MTV played large role in childhood<br />Pragmatic, adaptable, diversity minded<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />Source – Deloitte Development LLC. Who Are Generation X? 2007.<br />
  7. 7. Gen X vs Millennial<br />Millennial Generation<br /><ul><li>Subject to “Helicopter Parenting”
  8. 8. Never experienced life without computers
  9. 9. Go from user  creator at a very young age
  10. 10. Reverse accumulation of knowledge - the younger you are, the more you know
  11. 11. All information is a click away – and so is the competition
  12. 12. Innovative, collaborative, educated</li></ul>Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />Source – Deloitte Development LLC. Who Are The Millennials (aka Generation Y)? 2005.<br />
  13. 13. Current Students<br />The first-year class this year was born in 1990<br />Caller ID on phones<br />Filing taxes online and GPS systems have always been available<br />WWW has never stood for World Wide Wrestling<br />Coke and Pepsi always have come in recyclable bottles<br />Very busy:<br />33+ hours on academics (both in and outside the classroom)<br />49% of students are employed, working an average of 17 hours a week<br />49% of students are involved in community service or volunteer activities<br />Connected globally with constant communication tools<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />Source: Beloit College Mindset List, Canadian University Survey Consortium<br />
  14. 14. Affecting Your Workplace<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />Source –Deloitte Development LLC. Who Are Generation X? 2007.<br />Deloitte Development LLC. Who Are The Millennials (aka Generation Y)? 2005.<br />
  15. 15. Affecting Your Technology<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />Source – Helen Leggatt. What’s the difference between Gen X and Gen Y? Biz Report. July 24, 2008.<br />
  16. 16. Affecting Your Technology<br />Introduce<br />Analyze<br />Identify<br />Attract<br />Retain<br />Create<br />Conclude<br />
  17. 17. Web 2.0 – Vocab 101<br />Skyping– Skype – online phone and texting<br />Blogging – Blogger, Wordpress – sharing opinions or information (text, video, images) and allowing viewers to comment on it<br />Tweeting – Twitter – micro-blogging (less than 140 characters) to answer “What are you doing?”<br />Yammering – Yammer – professional micro-blogging to answer “What are you working on”<br />Subscribe/Share – RSS Feeds – receive notification/content when online information is updated<br />Digital Tattoo – Online – your virtual persona and preferences (Del.i.cious, Facebook, LinkedIn, Websites)<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />Source – Helen Leggatt. What’s the difference between Gen X and Gen Y? Biz Report. July 24, 2008.<br />
  18. 18. Affecting Their Donations<br />Able to donate, but to specific purposes <br />Want to know where it is going and who it benefits<br />Desire to benefit themselves apparent for both generations<br />Want to feel important, liked, and needed<br />“What’s in it for me?”<br />Gen X more likely to donate towards social or community needs<br />Help those less fortunate than self<br />Emotional appeals if there is affinity or personal experience with the social issue<br />Rising interest in global issues<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />Source – Ringer and Garma.Does the Motivation to Help Differ Between Generation X and Y? 2007. <br />
  19. 19. Key Messages<br />Information’s value went from being like diamonds to water<br />Be a waterfall rather than a pond<br />Increase transparency and process speed at all levels of the organization and for all constituents<br />Employees feel empowered, customers feel in the know and well serviced<br />Dive in to new technologies – it’s the only way to catch up or be innovative<br />Involve these generations in the decision making process<br />Make it personal<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />
  20. 20. Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />Any questions?<br />
  21. 21. Thanks for coming!<br />Matt Corker<br />Alumni Relations Manager, Students & Young Alumni<br />Matt.corker@ubc.ca<br />7-3293<br />Or, for the Millennials in the crowd:<br />Facebook me<br />Subscribe to my blog<br />Check out my website<br />Follow me on Twitter<br />Join me in yammering<br />Introduce<br />Analyze<br />Work<br />Technology<br />Donations<br />Conclude<br />
  22. 22. Great Resources<br />Canadian University Survey Consortium: www.cusc-ccreu.ca<br />The University Presidents Council of British Columbia: www.tupc.bc.ca<br />Planning And Institutional Research: www.pair.ubc.ca<br />

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