Fundraising in flip flops

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Fundraising in flip flops

  1. 1. + Fundraising in Flip Flops Attracting the Next Generation of Fundraisers
  2. 2. + Who is this guy? Introduce Analyze Work Donate Conclude
  3. 3. + Warm-up Introduce Analyze Work Donate Conclude
  4. 4. + How to ruin your celebrity career
  5. 5. + My commitment to you From each other, we will learn…  Who the next generation of fundraisers are  How to attract and retain young talent  What trends will affect how young people donate/get involved Introduce Analyze Work Donate Conclude
  6. 6. + Our future fundraisers
  7. 7. + One Step Back  What generations are we talking about?  Generation X: 1961 – 1981  Millennial: 1982 – 1990  Generation C: 1991 – present (or 2004?)  Generational generalizations  Many factors affect each individual, so there is no cookie cutter solution to everyone of the same generation Source - William Strauss and Neil Howe. Generations: The History of America's Future, 1584 to 2069. Perennial; Reprint edition September 1, 1992 Friederich, Peterson, Koster, Blum. The Rise of Generation C: Implications for the world of 2020. Booz&Co. 2010 Introduce Analyze Work Donate Conclude
  8. 8. + X vs. M vs. C Generation X (30-40s)  Many come from single parent or blended families  Increasingly flexible gender roles  First generation to use computers in school  Drivers of the Internet revolution  Video games and MTV played large role in childhood  Pragmatic, adaptable, diversity minded Source – Deloitte Development LLC. Who Are Generation X? 2007. Introduce Analyze Work Donate Conclude
  9. 9. + X vs. M vs. C Millennial Generation (20s)  Subject to “Helicopter Parenting”  Never experienced life without computers  Go from user  creator at a very young age  Reverse accumulation of knowledge - the younger you are, the more you know  All information is a click away – and so is the competition  Innovative, collaborative, educated Source – Deloitte Development LLC. Who Are The Millennials (aka Generation Y)? 2005. Introduce Analyze Work Donate Conclude
  10. 10. + X vs. M vs. C Generation C (<19)  By 2020, will make up 40% of population in US, Europe, and BRIC countries  No difference between online and offline world  Heavy reliance on mobile technology to stay connected  E-mail is outdated  Distance themselves from older generations  Largest generation of entrepreneurs  “The term early adopter is essentially meaningless” Source – Booz&Co. Rise of Generation C: Implications for the World of 2020. 2010 Introduce Analyze Work Donate Conclude
  11. 11. + Where could we find them?
  12. 12. + What stops them 1. Don’t want to add another salary to the organization’s expenses 2. Didn’t know it was a profession 3. Don’t see how it develops their skills 4. Wasn’t seen as valuable to those in the profession, so didn’t want to be associated with them Introduce Analyze Work Donate Conclude
  13. 13. + How do you attract them  Engage volunteer fundraisers  Raise awareness of profession  Highlight RM publically  Develop a training program / curriculum for young professionals  Find ways to honour your smaller or first time donors Introduce Analyze Work Donate Conclude
  14. 14. + Type of work environment Out Gen X Millennial Slow and unwieldy systems Streamlined, efficient Efficient, flexible Do it because I said so / we always do that It makes sense Playing “games” Respect, trust, authentic behaviour Passive learning Real-time info, mentoring Real-time info, partnering with mentors Getting “face time” Getting a challenge & results Getting to work on something worthwhile Corporate ladder Growth & Pro. Dev. Stellar resume Official content Personal content Peer referrals Source – Deloitte Development LLC. Who Are Generation X? 2007. Deloitte Development LLC. Who Are The Millennials (aka Generation Y)? 2005. Introduce Analyze Work Donate Conclude
  15. 15. + 2 secrets of success  Care about the whole person  Develop management and leadership skills Introduce Analyze Work Donate Conclude
  16. 16. + Affecting Their Donations Source – Ringer and Garma. Does the Motivation to Help Differ Between Generation X and Y? 2007.  Able to donate, but to specific purposes  Want to know where it is going and who it benefits  Desire to benefit themselves apparent for both generations  Want to feel important, liked, and needed  “What’s in it for me?”  Gen X more likely to donate towards social or community needs  Help those less fortunate than self  Emotional appeals if there is affinity or personal experience with the social issue  Rising interest in global issues Introduce Analyze Work Donate Conclude
  17. 17. + 2 (more) secrets of success  Hire a connector  They know people and people know them  Hire someone who commands respect from your target audience Introduce Analyze Work Donate Conclude
  18. 18. + Key Messages
  19. 19. + Any questions? Introduce Analyze Work Donate Conclude
  20. 20. + Thanks for coming! Matt Corker  Leadership Trainer, lululemon athletica  matthew.corker@gmail.com  604-999-3961 Or, for the Millennials in the crowd:  Facebook me  Subscribe to my blog  Connect with my on LinkedIn  Follow me on Twitter Introduce Analyze Work Donate Conclude
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