Creating Purple Cows at UBC

1,664 views

Published on

Published in: Education, Technology
  • Be the first to comment

  • Be the first to like this

Creating Purple Cows at UBC

  1. 1. Welcome! Welcome! Purple Cows Unite
  2. 2. Someone from the audience please stand up.
  3. 3. To the first person who stood up, please walk to the front of the room and face the audience.
  4. 4. Well hello!
  5. 5. What’s your name?
  6. 6. Where are you from?
  7. 7. Why did you come to this workshop? (aka: what do you hope to get out of this workshop?)
  8. 8. Ask someone in the audience why they came to this workshop?
  9. 9. What was that person’s name again?
  10. 10. Just checkin...
  11. 11. Now introduce us - your presenters!!
  12. 12. <and the crowd goes wild>
  13. 13. We said.... <and the crowd goes WILD!!!>
  14. 14. Why thank you!
  15. 15. The Incredible Conclusion Slide
  16. 16. Baaa!
  17. 17. A purple cow is... 
a
targeted
event
that
markets
itself
because
it
 not
only
is
worth
noticing/talking
about/ critiquing,
but
also
adds
value
to
those
that
 participate
  18. 18. The key players are... • The Creator • The Sneezers • The Critics
  19. 19. The key players are... • The Creator = YOU! • The Sneezers • The Critics
  20. 20. The key players are... • The Creator • The Sneezers = Fans who quickly brag • The Critics
  21. 21. The key players are... • The Creator • The Sneezers • The Critics = The opinionated public
  22. 22. The key factor is... fear!
  23. 23. Creators need to ... • Be
fearless • Be
honest • Be
personable • Have
an
opinion • Market
it
<irst,
then
create
it • Ask
“why
not?”
  24. 24. Now some questions: • What tools do you need to create purple cows at UBC? • Are there any new opportunities at UBC that would make for a great Purple Cow? • What is your Purple Cow event idea? Have an opinion. Be fearless. Targeted. Spreadable.
  25. 25. The Incredible Conclusion Slide
  26. 26. Our final challenge
  27. 27. Giving credit where credit is due... • Seth Godin • “Purple Cow: Transforming your Business by Being Remarkable” • sethgodin.typepad.com
  28. 28. Thanks for coming! Matt Corker Warren Springer http://thatsacorker.ca http://whatswithwarren.com matthew.corker@gmail.com hello@whatswithwarren.com

×