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From Awareness, Inc.
Social Media Metrics to Further your Social Marketing Strategy
A key benefit of social marketing is the ability to measure everything that goes on, and you don’t have to dig very deep to find some truly astounding stats on the industry. But it’s not just that these stats are interesting; they also provide valuable information that can help shape your marketing strategy.
Did you know one social network will account for 40% of all social media-driven purchases? What about the leading reason that users follow brands? We scoured the Internet to bring you some of the most jaw-dropping metrics and their practical implications. We want you to do more than impress your friends and co-workers with the stats; we bring them to you as an opportunity to augment your current marketing strategy. Each stat will have corresponding implications for marketers and lessons on how to use the information.
Implement the lessons learned from these stats and you’ll have a leg-up on the competitors. After reading this paper, marketers should be equipped with six additional tips to add to your marketing arsenal.
You will learn about:
Useful metrics from the leading social media platforms.
What these statistics mean for marketers and for their brands.
How to take what you've learned and mould your marketing strategies to benifit your company and brand.