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In this presentation I will introduce my thesis, focusing on its methodology. I begin by introducing briefly the research background, then go on to explain the research paradigm which informed and shaped my research design – a multi-site and multi-stage approach that was essentially qualitative-based but also incorporated quantitative elements, i.e. an integration of a survey approach and a collective case study approach. Finally, I discuss some practical issues from the fieldwork such as access, the researcher’s role and ethical considerations that were relevant to my research context and design.