Web Video Smart Solutions Smart Group


Published on

http://www.smartz.com; Smart Solution's SmartGroup Topic: Web Video SEO and Best Practices

Published in: Technology, Design
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Web Video Smart Solutions Smart Group

  1. 1. (Web Video)
  2. 2. Web 2.0 = social networking sites, video-sharing, wikis and blogs. (Web 2.0)
  3. 3. • In 1981, most local television markets had three commercial network affiliates. • Station owners paid millions of dollars for FCC licenses, cameras, studios, transmitters and staff to create programming and pass it along to local viewers. • Sometimes they had to pay fees for the exclusive right to broadcast events. • Then they had to hire commercial sales staff to sell ads to car dealers, furniture stores and other local merchants. (History)
  4. 4. • Today, you can: – buy a Flip video camera for $150 or less – Use your computer and free video editing software – create and upload programming that can be seen not just locally but worldwide, for free. (Web 2.0)
  5. 5. • How much video are people uploading to YouTube? 13 hours every minute! • YouTube is the 2nd largest search engine. Video search on YouTube accounts for 25% of all Google search queries in the U.S. • 100.9 million viewers watched 6.3 billion videos on YouTube.com in January 2009. (The first time YouTube surpassed 100 million viewers) • YouTube accounts for 71% of the videos viewed online. Source: ComScore (Statistics)
  6. 6. • 78.5% of the U.S. Internet audience views videos online. • Duration of the average online video is 3.5 minutes. • Americans watch an average of 3 hours of video online every month. (Statistics)
  7. 7. (Why Use Video?)
  8. 8. • It’s one of the most powerful on-demand communication platforms ever created. • It can be viral. • It’s high impact. • It will scale well in a mobile phone world. • Small businesses are getting a leg up using web video above their competition. (Why Use Video?)
  9. 9. • Marketing, Brand Enhancement, Support, Training, New Employee Orientation, Communications and Campaigns • Examples: – a home page welcome – product/service overview – customer success stories/testimonials – podcasts – weekly video post (like a blog) – email campaigns (new) (What Can I Use Video For?)
  10. 10. • Add to social media streams like YouTube, Facebook and LinkedIn • Include SEO on video page • Put in on a landing page and link to it using PPC • Write and link to it from other blogs (Building Video Traffic)
  11. 11. Video results…. (Video In Google SERPs)
  12. 12. 3 Ways to Optimize Your Video
  13. 13. • Optimize the video file itself with keywords GOOD: title-of-my-movie-with-keywords.mov BAD: msc3890%28.mov • Add title, a description/summary, and some keywords / tags (1: Video On Your Site)
  14. 14. • Customize content around your video on your page, translations are GOOD! • Silo your videos or group them to a video section and optimize links • Make use of a video sitemap (1: Video On Your Site)
  15. 15. • Feed submission to third-party video sites such as: Yahoo Video, Blinkx, Truveo • Enter a title, description, keywords, thumbnails, a category, and a full transcript http://www.reelseo.com/submit-videos-rss-mrss/ (2: RSS or MRSS Sites)
  16. 16. • Video search engines that require or allow you to upload the video to them. Examples include: YouTube, AOL Video, and Yahoo Video. • Include metadata (again) • Link back to related content and videos on your site. Make sure you are getting qualified traffic in return for your providing video. (3: Video Upload Sites)
  17. 17. • Viral content – people need to LOVE it. • Reinforce your brand. • Use the word ‘video’ in metadata • Keep the video under 5 minutes; the only exception is if it’s GREAT content • Make good use of thumbnails! • Use ratings and reviews to increase User-generated content (SEO Tips for Video)
  18. 18. • Commercial content should include a watermark, or last slide with copyright, to brand while others copy it. • Use keyword rich anchor text when linking to the video! Example: Smart Solutions SEO Web Video Tutorial • Give the user a way to either embed the video in their site/blog or share (on other social sites/email) (SEO Tips for Video)
  19. 19. Obama Campaign “Hundreds of videos produced rapidly and cheaply by the Obama staff, were put up on YouTube. Toward the end of the campaign, they were being uploaded at the rate of 20 or more a day. As of October 2008, the videos had been seen 77 million times on YouTube alone.” (Success Story)
  20. 20. GDIAPERS Portland, OR “Revenue doubled last year, and Graham-Nye says the videos are among the most popular features of the company's site.” (Success Story)
  21. 21. NAVIS Bend, OR “Sales reps constantly point to the video as the best demonstration of our products – marketing the video has resulted in almost $500,000 in sales” (Success Story)