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Font research

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This is a slideshare about font research, I'll be posting it on my AS media blog

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Font research

  1. 1. Final Research -Fonts
  2. 2. Veneer This is the font we decided to use. We chose this font rather than any other, because the writing is both bold and faded. This connotes the significant problems elucidated in the film whilst connoting the flaws of the characters and society. Moreover the white connoted the new equilibrium of the film.
  3. 3. Brandon Printed This font would be good to use in our production as it too is bold and is faded in places. Therefore it connotes the flaws of people and society, whilst also connoting the powerful message of the film.
  4. 4. Catalina Catalina would be an appropriate font for our film as it is simple and plain and our film is realistic and plainly displays society without romanticizing it. Additionally it is not neat or plush, in the same way that society or daily life is not perfect.
  5. 5. Akzidenz-Grotesk BE This font is appropriate for our production because it too is plain and bold. However it is not particularly strong or engaging, nor does it convey hope or a new equilibrium.

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