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Basic video production


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The video provides basic in formation regarding video production for the small business and independent professional

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Basic video production

  2. 2. 2 What Type or Style of Video  The video type establishes how the message is communicated to the target audience.  Need to define what the purpose of the video is   Establish your audience – what is its persona   What is the reason or specific problem your trying to solve What makes them respond to your message Context of the video  Presented by Audit Visuals What is the audience expectations of the video
  3. 3. 3 What Type or Style of Video  Time or video length can be critical in sending your message  Average Viewer with click off if the video is not relevant to them in 15 seconds   Content is “king” ….. Make it compelling…. Interesting … Informative …fun What is the expected ROI of the video  Is the purpose of the video “Branding”   What is the standard of “success” Is the purpose of the video “direct sales”  Presented by Audit Visuals What is the standard of “success”
  4. 4. 4 Can You Tell a Good Story  People Love Stories that put actions and words into context  Viewer orientation is letting the viewer know where they are…a time… a place    In your office, or place of business like a manufacturing floor Is it now, in the past or in the future… what is the message Start at the beginning ….. (Some people miss this point)   Make sure there is a middle….. The story telling   Not your beginning, but the viewer’s beginning Where the action is, or the key point you want to make in your message End the video only once….. One story, one ending  Presented by Audit Visuals This is the call to action, the reason for the story
  5. 5. 5 The Story or Script  The script outlines the details that make up the video   The benefit in scripting is that it ensures that the video has structure, relevance, and continuity. But most important is that your story/message us effective. In a “solution” video (story) you state your value proposition…the reason to buy.   What is your Solution and how is it understood   What is the pain your relieving Why are you to best solution provider Remember: Who, What, When, Where, Why, and How Presented by Audit Visuals
  6. 6. 6 Script Format Big Deal Product Script File # Scene 001 002 003 004 005 006 007 008 009 010 Presented by Audit Visuals Action Script Track Graphics Comments
  7. 7. 7 Script Format Big Deal Product Script File # Scene Action Script 001 Office sitting in chair Hello Music 1 Welcome to Big Deal, we are an advertising organization with a focus on the milk market. 002 Office Stands 003 Plant walking in with the cows 004 005 006 007 008 009 010 Presented by Audit Visuals Track Music 2 As you can see out staff has very little to say, but work very hard Moo track Graphics Comments Slide 1 Fade to slide Track muted Dot step on the props
  8. 8. 8 Video Equipment  Camera  What ever works for you….but keep in mind:  HD consumes a lot of storage space because of the number of pixels per image  Miniature technology suffers from a loss of quality as the camera size scales down  Low light conditions can become a problem  Microphones rage in quality based on volume and distance, and acoustics  Zoom speed can very depending on the strength of the battery  Most mini-cameras save footage as a MPEG-4, good for YouTube, bad for TV  Smart phones…use them to shoot your employee picnics, but not your marketing video Presented by Audit Visuals
  9. 9. 9 Video Equipment  Lighting  The correct lighting is critical in producing a good video    Lighting adds depth to a scene by creating the illusion of distance between the subject and the back ground. Lighting can control the mood and even the story (message) from warm to cool Ambient lighting is the light that is naturally available at the scene   But you may still need equipment such as a reflector or fill in lights Basic equipment that will be needed can be low cost, but need to be “true” color lights  Presented by Audit Visuals Main light…. Fill light…. Key light…. Back light
  10. 10. 10 Video Equipment  Sound  Sound can be 50% of the video experience.    Live sound is the sound in the scene, dialogue ad the ambient sounds Voiceover or narration in edited into the scene as is music tracks and effects “Toning” the scene can save you time and money   Omnidirectional mics   Talking, walking, chairs moving, cell phones, copy machines, street traffic, etc.… Picks up sound from all around the scene Unidirectional  Presented by Audit Visuals Picks up sound from mostly one direction, primarily directly in front of the mic
  11. 11. 11 The Shoot (Taping)  Get organized, this saves money and time  Develop a “Realistic” shooting schedule   Shoot the most complex scenes first   List the scenes to be shot in the order of shooing, not in the order of the story Try to “Edit” as you go as this will save time in the editing process Script…. Talent…. Scene…. Equipment…. Props…. Wardrobe….   All need to be at the same place at the same time Remember to KISS  Presented by Audit Visuals Keep It Simple Stupid …… 
  12. 12. 12 The Set UP  Testimonial Video Main Light Fill Light Presented by Audit Visuals Back Light Back Light Key Light
  13. 13. 13 The Media is the Message! Presented by Audit Visuals