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GTM 埋設 GA 與 Event (事件) 時的小陷阱與三種解法

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Web Analytics 101 首次實體分享聚會 10 mins 閃電 Talk 的 slide。主要分享當從舊方法埋設 GA 轉移至經由 GTM 埋設 GA 時會碰到的一個跟 Event 相關的小陷阱,並且提供三種解決方法給大家參考。

Published in: Data & Analytics

GTM 埋設 GA 與 Event (事件) 時的小陷阱與三種解法

  1. 1. GTM GA Event 
 James Wang
  2. 2. 1. in house 2. 60 3. 4. App
  3. 3. 
 Google Tag Manager ( GTM ) ?
  4. 4. 1. 
 2. 3. QA Debug Agency
  5. 5. Marketer 1. RD 2. 3.
  6. 6. 1. Preview debug 2. 3. Developer
  7. 7. Event https://goo.gl/HGBOk8 https://goo.gl/qts8yp
  8. 8. Live DEMO
  9. 9. tracker name match
  10. 10. GTM tracker name ex: gtm1466954224191
  11. 11. A. Event GA Template Tag
  12. 12. tracker name gtm
  13. 13. B. Hard-code GTM Custom HTML Tag
  14. 14. tracker name match
 GTM tracker name
  15. 15. . GTM Template + Hard-code Event
  16. 16. Tips
  17. 17. GTM > GA Tag Template > Advanced Configuration 
 > Set Tracker Name > t0 tracker name
  18. 18. t0 tracker name
  19. 19. ✓ Hard-code Tag GTM GA Template 
 Event QA ✓ GA Event code 
 t0 tracker name ✓ GA Event ✓ debug Take Away
  20. 20. Thank YOU

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