Thinking out of the box What’s “the box” made of? Laws and rules Nature laws Conventions Assumptions
Thinking out of the box What’s inside “the box”? Habits Experiences (both good and bad) Patterns that usually lead to success Fear of the unknown
Your turn to think outside the box10 Glasses of water in a row, the first 5 are filled withwater, the last 5 are empty.How would you make them alternate between filledand empty by moving just 2 glasses?You have to use the same number 3 times, togetherthey must add up to 12, but you can’t use the number4. What number can you use?
The three phases Start phase Diverging phase Converging phasePractice case:Queues at Albert Heijn are usually quite long, wherepeople have to wait for 5-10 minutes, 80% experiencedthis as too long. People also thought they spent moretime in line than they actually were.
Start phase Start exercises to boost creative thinking Briefing of the problem Reformulating the problem A single sentence! What is the core or cores of the problem? Keep it concrete. Include the problem owner.
Diverging phaseIn this phase you start generating ideas Initial purge of ideas Creative techniques Assumptions Analogies Superhero Flukes Free incubation
Converging phaseIn the converging phase you’ll narrow down your ideasto a few concepts, which will be enriched later. COCD box Shape, Judge, Enrich circle Short description of the final idea(s)
Case 1 - ToothbrushesCreate a new concept for a toothbrushWe’re busy with it every morning and evening, brushingyour teeth is one of the rituals at the start and end of a day.Take your toothbrush, put water in a glass, open the tube oftoothpaste and put it on the toothbrush, after which youbrush your teeth.This can also be done otherwise, right? Brushing is alwaysthe same, and the toothbrushes all look the same.Can you come up with a new kind of toothbrush, and alongwith that, new ways to brush your teeth? This can be done.
Case 2 – Social media in trucksCreate a new use for the CB radio in the trucksInternational truck drivers are away from home a lot, andstill want to keep in contact with their family andfriends, as well as fellow truck drivers, as these often havesimilar interests.The CB radio as it is today is used by truckers to, amongstother things, chat and warn each other about traffic jams orspeed traps.Can you come up with a way a truck driver can use the CBradio (or its interface) to stay in contact with theirfriends, family and co-workers?