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Innovation workshop

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Innovation workshop

  1. 1. H O W T O T A C K L E P R O B L E M S I N A C R E A T I V E W A YB R A M V A N D E N B O O M E NCreative innovation
  2. 2. The squareHow many squares do you see here?
  3. 3. Pattern thinking Fast information system Basis for thinking and handling Individual and collective patterns Stable and predictable
  4. 4. Break through paterns
  5. 5. Thinking out of the box What’s “the box” made of? Laws and rules Nature laws Conventions Assumptions
  6. 6. Thinking out of the box What’s inside “the box”? Habits Experiences (both good and bad) Patterns that usually lead to success Fear of the unknown
  7. 7. Your turn to think outside the box10 Glasses of water in a row, the first 5 are filled withwater, the last 5 are empty.How would you make them alternate between filledand empty by moving just 2 glasses?You have to use the same number 3 times, togetherthey must add up to 12, but you can’t use the number4. What number can you use?
  8. 8. What do you see here?
  9. 9. Say the COLOUR not the word
  10. 10. What direction do you see it spin
  11. 11. Impossible cube
  12. 12. You probably know this one
  13. 13. Well, what do you think?
  14. 14. Speaking about assumptions…IX They are roman numerals It has to be one number I see 3 straight lines, so my line should be straight aswellIX6SIX They are numbers not letters
  15. 15. Creative process The cod fishers
  16. 16. The three phases Start phase Diverging phase Converging phasePractice case:Queues at Albert Heijn are usually quite long, wherepeople have to wait for 5-10 minutes, 80% experiencedthis as too long. People also thought they spent moretime in line than they actually were.
  17. 17. Idea killers
  18. 18. Start phase Start exercises to boost creative thinking Briefing of the problem Reformulating the problem A single sentence! What is the core or cores of the problem? Keep it concrete. Include the problem owner.
  19. 19. Diverging phaseIn this phase you start generating ideas Initial purge of ideas Creative techniques Assumptions Analogies Superhero Flukes Free incubation
  20. 20. Converging phaseIn the converging phase you’ll narrow down your ideasto a few concepts, which will be enriched later. COCD box Shape, Judge, Enrich circle Short description of the final idea(s)
  21. 21. COCD box
  22. 22. SJE circle
  23. 23. Case 1 - ToothbrushesCreate a new concept for a toothbrushWe’re busy with it every morning and evening, brushingyour teeth is one of the rituals at the start and end of a day.Take your toothbrush, put water in a glass, open the tube oftoothpaste and put it on the toothbrush, after which youbrush your teeth.This can also be done otherwise, right? Brushing is alwaysthe same, and the toothbrushes all look the same.Can you come up with a new kind of toothbrush, and alongwith that, new ways to brush your teeth? This can be done.
  24. 24. Case 2 – Social media in trucksCreate a new use for the CB radio in the trucksInternational truck drivers are away from home a lot, andstill want to keep in contact with their family andfriends, as well as fellow truck drivers, as these often havesimilar interests.The CB radio as it is today is used by truckers to, amongstother things, chat and warn each other about traffic jams orspeed traps.Can you come up with a way a truck driver can use the CBradio (or its interface) to stay in contact with theirfriends, family and co-workers?
  25. 25. That’s itThank you for your participation!

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