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7 Deadly Sins of Seo

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The 7 biggest mistakes you can make when it comes to SEO

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7 Deadly Sins of Seo

  1. 1. The 7 Deadly Sins of SEO How to Lose Money Online Bradley Long Internet Marketing Consultant www.WizardofWeb.com
  2. 2. Source AOL Why You Absolutely Have to be On the First Page www.wizardofweb.com
  3. 3. Why You Need to Be in the Top 3 www.wizardofweb.com
  4. 4. What You’ll Learn www.wizardofweb.com
  5. 5. My Story <ul><li>Founder of Two Industry Leading e-Commerce Stores </li></ul><ul><li>Learned Internet Marketing Because of Bad Experiences with SEO Companies </li></ul><ul><li>Learned from a lot of Expensive Mistakes </li></ul><ul><li>Decided to Start Consulting Because of Demand for My Help </li></ul><ul><li>SEO Pro Certification </li></ul>www.wizardofweb.com
  6. 6. The Problem <ul><li>You’ve Tried Using an SEO Consultant Before & You Were Left Disappointed </li></ul><ul><li>You’re Too Busy Running Your Business to Learn Everything About SEO & Implement it Effectively – But You Know You Should </li></ul><ul><li>It Feels Like Your Competition are Succeeding Online More Than You Are & the Gap is Growing Too Big for You to Catch Up </li></ul>www.wizardofweb.com
  7. 7. What Can SEO Do for Your Business? <ul><li>Streamline your Marketing for Massive R.O.I </li></ul><ul><li>Squeeze Some of Your Competitors Off the First Page of Google </li></ul><ul><li>Turn you Website into a 24/7 Money Making Machine </li></ul>www.wizardofweb.com
  8. 8. The Solution <ul><li>Hire Me, Sit Back, Relax & Wait for the Results Whilst You Run Your Business </li></ul><ul><li>or </li></ul><ul><li>Listen Very Carefully to What I am About to Reveal to You </li></ul><ul><li>And Implement What You are About to Discover </li></ul>www.wizardofweb.com
  9. 9. How to Dominate Your Market www.wizardofweb.com
  10. 10. Warning: Mileage May Vary <ul><li>Results can take 3 – 6 Months (Use PPC in the Meantime if You Can’t Wait) </li></ul><ul><li>Some Markets are Harder to Compete in & Will Need More of Your Time /Money </li></ul><ul><li>Do Your Homework First </li></ul>www.wizardofweb.com
  11. 11. Deadly Sin #1 <ul><li>On Page Factors – Often Ignored by Web Designers </li></ul><ul><li>Unique, Compelling Title Tags – 65 Characters </li></ul><ul><li>Unique Meta Description – 155 Characters </li></ul><ul><li>Headings – Only Use 1 of Each H1, H2, H3 </li></ul><ul><li>Keywords – Bold, Natural Amount </li></ul><ul><li>Internal Linking – Anchor Text </li></ul><ul><li>Alt Tags for Images </li></ul>www.wizardofweb.com Not Helping Google to Help You
  12. 12. www.wizardofweb.com
  13. 13. It Works When You Work It &quot; Bradley has exceeded our expectations by a long way so far. He not only guided our website programmer to eliminate the (many) weaknesses that our website had, but also helped us identify the key search words that would drive traffic towards our website and bring us bookings “ Bernard Koppes Vuyani Safari Lodge www.wizardofweb.com
  14. 14. Deadly Sin #2 <ul><li>Canonicalisation </li></ul><ul><ul><li>http://yourdomain.com </li></ul></ul><ul><ul><li>Should Divert to </li></ul></ul><ul><ul><li>http://www.yourdomain.com </li></ul></ul><ul><li>Non-Unique Content on Your Site </li></ul><ul><li>Templates with Repetitive Content & Body Copy Too Short </li></ul>www.wizardofweb.com Duplicate Content
  15. 15. Deadly Sin #3 <ul><li>Incentivised Email Opt in & Autoresponder </li></ul><ul><li>One Page, One Purpose </li></ul><ul><li>Clear Call to Action </li></ul><ul><li>Trust Symbols /Guarantee / Testimonials </li></ul><ul><li>Logical Layout & Navigation </li></ul><ul><li>Prominent Phone Number </li></ul><ul><li>Test Everything – Split, Multivariate & Taguchi </li></ul>www.wizardofweb.com Failing to Convert Visitors into Buyers
  16. 16. Deadly Sin #4 <ul><li>Research Keywords Thoroughly </li></ul><ul><li>Check for Commercial Intent </li></ul><ul><li>Test for Profitability & True Volume -AdWords </li></ul><ul><li>Test Your Site’s Ability to Convert Them </li></ul><ul><li>Only Invest Time /Money in SEO When Proven to Bring You Customers via PPC </li></ul><ul><li>If You Have Profitable Keywords that Rank Well Already, Improve Them First </li></ul>www.wizardofweb.com Not Testing Your Keywords
  17. 17. Don’t Just Take My Word for It &quot; We’ve worked with two other SEO Companies before we started working with Bradley.  Neither of them ever looked at our Google Analytics before deciding what keywords for us to target, we  just gave them a list of what we wanted to get listed for.  The first thing Bradley did for us was find the keywords we were already making money on and improved our rankings for them.  This virtually paid for the SEO itself and we’re now targeting some of the other keywords on our wishlist .“ James Fearn www.PolesandBlinds.com www.wizardofweb.com
  18. 18. Deadly Sin #5 <ul><li>Linking is Most Important SEO Factor </li></ul><ul><li>Quality (Authority sites) vs Quantity </li></ul><ul><li>Anchor Text </li></ul><ul><li>Use Anchor Text for Internal Linking Too </li></ul>www.wizardofweb.com Poor Linking Strategy
  19. 19. Deadly Sin #6 <ul><li>Create Personality for Your Business </li></ul><ul><li>Fresh Content at Least Weekly </li></ul><ul><li>Optimised to Broadcast Posts to Facebook, Linkedin & RSS </li></ul><ul><li>Wordpress Recommended with SEO Plugins </li></ul><ul><li>Use Video in Your Posts </li></ul>www.wizardofweb.com Not Having a Blog
  20. 20. Deadly Sin #7 <ul><li>Biggest Mistake of SEOs– Targeting Keywords that Budget Can’t Compete With </li></ul><ul><li>Some Competitors Are Just Too Big – Refine Your Niche </li></ul><ul><li>Research the Quantity & Quality of Links Required to Rank Above Your Competitors </li></ul><ul><li>Reverse Engineer Exactly What Your Competitors Are Doing & Improve on It </li></ul><ul><li>Know Investment Required </li></ul>www.wizardofweb.com Not Researching Your Competition
  21. 21. Questions? www.wizardofweb.com
  22. 22. Further Help <ul><li>[email_address] </li></ul><ul><li>www.wizardofweb.co.uk/recommended-resources/ </li></ul><ul><li>Bonus </li></ul><ul><li>Go Here www.wizardofweb.co.uk/free-website-analysis/ </li></ul><ul><li>to Sign up for Free Follow Up 20 min Private Webinar Site Review for EADIM Attendees </li></ul>www.wizardofweb.com

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