Natf 2008 Barry Katz


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  • Congratulations to Fujitsu on the 40th anniversary of the Labs. At the end of this talk I will loop back to offer some comments on why it is so important for companies to maintain forward-thinking, research-driven operations such as this one, and why in times of economic distress it is a mark of exceptional courage and wisdom for them to do so. 2. But for now: I never liked Karl Popper very much, but even his critics agreed that he was one of the major figures in the modern philosophy of science. So when I heard he was giving a lecture in the philosophy department I rushed right over : “I am 92 years old…” ** I am a bit younger and in somewhat better shape, but I too will start with my conclusion: D e sign has become too important to be left to designers. ** I would like to report to you on some developments taking shape at the intersection of technology and business that you will be hearing about in coming years: D e sign Thinking. At least, this is how it looks from the three chairs I sit on.
  • Natf 2008 Barry Katz

    1. 1. Why all thinkers need to become Design Thinkers North America Technology Forum 2008 Barry Katz
    2. 2. by way of introduction: Part One my house San Andreas Fault
    3. 3. by way of introduction: Part Two
    4. 4. by way of introduction: Part Three Health Smart Space CXD Zero-Twenty Transformation SX
    5. 7. IDEO,1987-2004: What we’ve done (partial list)
    6. 8. analogy in space there here
    7. 9. Analogy in time now then
    8. 10. 1930s: Industrial Design (1927) (1937)
    9. 11. 1950s: Ergonomics
    10. 12. 1980s: Human Factors
    11. 13. new tools CAD CNC SLA ABC... … XYZ
    12. 14. new disciplines
    13. 15. new partners cultural anthropology social psychology cognitive science
    14. 16. From the lone inventor… … to the multidisciplinary team
    15. 17. Not what is true… … but what works.
    16. 18. “ The best way to have a good idea… … is to have lots of ideas.”
    17. 19. From problem-solving… … to problem-finding.
    18. 20. From designing… 75 years ago 25 years ago 50 years ago
    19. 21. … to design thinking.
    20. 22. One more thing…
    21. 23. Thank you very much! Arigato gozai masu!