Wix Event - Yelp! - Abby


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Wix Event - Yelp! - Abby

  1. 1. Making Event Magic With Yelp
  2. 2. Yelp 101 Our goal is to connect people with great local businesses “[Yelp] helped me find my hairstylist, esthetician, veterinarian, therapist…”
  3. 3. Who Are These Yelpers? Since Day 1, our focus has always been on creating a community of reviewers
  4. 4. What Sort Of Events? We can go big… Or make it an intimate experience!
  5. 5. Where? When? • At least 2-3 weeks in advance • Requires somewhat private setting • Plan for 2 hour event, plus setup and breakdown • Venue determines # of guests • Yelp helps develop a concept, theme, hire outside entertainment, photographer, etc. It’s a team effort!
  6. 6. How Does It All Come Together? • Post event to private Elite Calendar • Send dedicated e-invite to entire Elite Squad • Collect RSVP’s, sends confirmation emails • Run check-in at the party • Makes announcements halfway thorough event • Sends post-event thank you email • Post-event blog write up with links and photos Yelp’s Responsibilities…
  7. 7. How Does It All Come Together? Cont. Host Venue Expectations • Ensure your space is clean/presentable • Have all the necessary permits! • Prepare food/drinks • Prep your staff in advance • Have business reps on-hand, mingling with guests • “You do you” and let the Yelpers provide feedback
  8. 8. Why? Reasons Why You Should Host • Getting face-time with potential customers • Exposing your brand to the community at-large • Creating relationships – the relationship economy is the only real currency! • Customer retention • Residual buzz • Having fun Yelp Events Are Not For… • Closing the deal • Making immediate profit • Sending unqualified interns/personnel “just to be there” or “testing the waters”
  9. 9. Don’t Take My Word For It… Hey Cookie!- San Francisco Ale Industries - Concord
  10. 10. Abby Schwarz Peninsula & South Bay abby@yelp.com @YelpSV Dominique Farrar East Bay nique@yelp.com @YelpEastBay Jon Akerman San Francisco jakerman@yelp.com