Leveraging Social Networking Sites for Job Opportunities


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  • Leveraging Social Networking Sites for Job Opportunities

    1. 1. Leveraging Social Networking Sites for Job Opportunities Social Media Workshop at Lingaya’s University, Faridabad, Haryana February 16,2012 #SMWL12 Presented by Praveen K Panjiar Digital Media Evangelist WITS ZEN.COM A Blog for W eb, I nternet, T echnology and S ocial Intelligence
    2. 2. Social Recruiting Overview Source: Infographic: Jobvite Social Recruiting Survey 2011
    3. 3. Findings: Jobvite Social Recruiting Survey 2011 <ul><li>Social recruiting continues rapid growth among U.S. companies. </li></ul><ul><li>89% of companies planning to recruit through social media this year, up from 83% in 2010. </li></ul><ul><li>64% of survey respondents have hired through social networks in 2011, vs. 58% in 2010. </li></ul><ul><li>-55% will increase their budgets for social recruiting and 30% for referrals, while only 16% will spend more on job boards. </li></ul>
    4. 4. Social Recruiting Overview Source: 2012 Bullhorn Reach Social Recruiting Activity Report
    5. 5. <ul><li>So, social network recruiting has become a mainstream channel for employers who need access to talent. </li></ul><ul><li>Social network recruiting refers to recruitment through sorting out candidates who actively participate in various social networking sites including LinkedIn, Facebook and Twitter. </li></ul><ul><li>Are you prepared for companies and recruiters to find you on all these social media sites? </li></ul>
    6. 7. Sex and Cash Theory of Hugh McLeod The creative person basically has two kinds of jobs: One is the sexy, creative kind. Second is the kind that pays the bills.
    7. 8. Sex and Cash Methodology for Job Search Lot many jobs are there; Lot many ways are there of getting jobs. The Cash Methodology: Make your profile on Job portals; look for jobs, send out customized covering letter with your resume Chances are 80% that you can land up with a job The Sex Methodology : Use social media creatively to land up with better job prospects. It’s Balancing act you need to find better job prospects with the use of social media platforms.
    8. 9. Create Online Profiles and Build a Brand Sites Where You Should Have an Online Profile LinkedIn LinkedIn is the professional networking site where everyone should have a profile. one of the best places online to find a job Facebook Here is best way to use Facebook when you're job searching. Twitter A presence on Twitter isn't absolutely necessary, but it can help with your job search and there are employers using it to source candidates.
    9. 10. How to Use LinkedIn for Job Search <ul><li>Complete your Profile </li></ul><ul><ul><li>Ensure your profile is complete and up-to-date. </li></ul></ul><ul><ul><li>Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn! </li></ul></ul><ul><li>Add a Compelling Headline </li></ul><ul><li>Include a Photo </li></ul><ul><li>Professional Summary </li></ul><ul><li>Include Keywords and Skills </li></ul>
    10. 11. How to Use LinkedIn for Job Search <ul><ul><li>Your Public Profile </li></ul></ul><ul><ul><li>Grow Your Network </li></ul></ul><ul><ul><li>Join Niche Groups </li></ul></ul><ul><ul><li>Answer Questions </li></ul></ul><ul><ul><li>Get the word out </li></ul></ul><ul><ul><li>Find out people with similar profile </li></ul></ul><ul><ul><li>Get Recommendations </li></ul></ul><ul><ul><li>Build your network before you need it </li></ul></ul>
    11. 12. LinkedIn Signal: new way to consume information <ul><li>Filter: Browse only relevant </li></ul><ul><li>status updates from your stream </li></ul><ul><li>Search for keywords, topics or </li></ul><ul><li>people across the stream </li></ul><ul><li>Get an auto updated real-time </li></ul><ul><li>stream with rich content </li></ul><ul><li>Find the hottest trending links </li></ul><ul><li>across any relevant topics </li></ul><ul><li>Save real time searches </li></ul>
    12. 13. <ul><li>Facebook Search; Use it as a job search tool </li></ul><ul><li>Narrow it down to people, pages, groups, link, etc </li></ul>How to Use Facebook for Job Search
    13. 14. To find links that contain the word “marketing” simply click on “posts by friends” or “posts by everyone” on the left. Also find links to blog posts or job openings
    14. 15. <ul><li>Facebook has many groups and pages for career minded individuals as well as recruiters. </li></ul><ul><li>Make sure to be an active user in these groups because when a job opportunity becomes available </li></ul><ul><li>Facebook Applications: Visit the Facebook Application Directory and search using &quot;job search&quot; &quot;career&quot; or &quot;jobs&quot; as keywords. </li></ul><ul><ul><ul><ul><ul><li>BranchOut </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Easy CV </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Business Cards </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Indeed – Job Search </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>CareerBuilder </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Hire My Friend </li></ul></ul></ul></ul></ul>Facebook Pages and Groups
    15. 16. Facebook Marketplace: Shows listings such as for jobs, sale items ,housing, etc.
    16. 17. <ul><li>Clean up digital dirt before you begin your job search </li></ul><ul><li>Consider creating your own professional group </li></ul><ul><li>Be selective about whom you accept as friends </li></ul><ul><li>If you're still employed, don't mention your job search </li></ul>Points to remember for Jobseekers on Facebook
    17. 18. <ul><li>Set up your account </li></ul><ul><li>Use your personal e-mail address for your account </li></ul><ul><li>Use your real name for your account </li></ul><ul><li>Complete your “More Info URL” by linking to your preferred bio destination </li></ul><ul><li>Create a branded “One Line Bio” and make it recruiter-friendly </li></ul><ul><li>Standard professionally-looking background design </li></ul><ul><li>Keep your tweets public </li></ul><ul><li>Keep tweets professional and favorable to anyone </li></ul>How to Use Twitter for Job Search
    18. 19. <ul><li>Invest daily time in tweeting </li></ul><ul><li>Participate in chats using hashtags to get advice and be noticed </li></ul><ul><li>Mingle by attending Tweetups </li></ul><ul><li>Find Relevant Twitter Lists to Follow: Listorious as the best way to find relevant Twitter Lists to follow </li></ul><ul><li>Follow the companies that interest you and get a feel for their culture </li></ul><ul><li>Follow target company employees, recruiters, and industry leaders </li></ul><ul><li>Follow Twitter accounts that post job openings </li></ul><ul><li>Follow conferences and events related to your field </li></ul>How to Use Twitter for Job Search
    19. 20. <ul><li>Check out Twitter job search engines </li></ul><ul><li>Use Twitter’s advanced search for accurate job hunting </li></ul><ul><li>TwitterJobSearch* </li></ul><ul><li>TweetMyJobs* </li></ul><ul><li>Advanced Twitter Search* </li></ul><ul><li>Make the most out of hashtags for job searches </li></ul>How to Use Twitter for Job Search
    20. 21. <ul><li>Summing Up </li></ul><ul><li>Social media tools aren't an alternative to real life, they are part of it </li></ul><ul><li>Don't expect a quick ROI from your social media efforts </li></ul><ul><li>Take action, be consistent, and you’ll soon be exploring a wealth of new </li></ul><ul><li>professional networking opportunities </li></ul><ul><li>Stay Hungry, Stay Foolish </li></ul>
    21. 22. -A blog to bring the Web, Internet, Technology and Social innovations and innovative news to global WITS enthusiasts, practitioners, prospective customers, business partners, and investors, eventually inspiring the inventing entrepreneurs into technology venturing and entrepreneurship. -The man behind emulating the concept of information hub is Praveen Panjiar . And the major catalyst to drive the initiative is IIFT, New Delhi, which honed his skill in “International Business”, driving his dreams towards implementation and execution of some of his constantly flowing ideas. -Primarily a learner, who practices and works towards taking the learning curve southward, and eventually influences the community based on the learning acquired with varied experience right from IT services to business and finance to education. -Started off as a practitioner in media, challenged his capabilities and delved into the field of IT services, encompassing content creation to marketing communication, online marketing, social media/social commerce, web strategy, to business development. About WITS ZEN
    22. 23. Thank You! Praveen Panjiar T-91-9910048865 Email: praveen@witszen.com Blog: http://www.witszen.com Twitter: @witszen Linkedin: http://in.linkedin.com/in/praveenpanjiar Facebook: http://www.facebook.com/witszen Slideshare: http://www.slideshare.net/witszen