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Introduction to Video
             Advocacy




                  WITNESS invites you to use, remix and share this curricu...
How Have You Used Video?
Exercise: In small groups, briefly discuss
 how you have used video for human rights
 advocacy.

...
Worksheet for Exercise
                   Human Rights Issue      Video Advocacy
                                         ...
Summary
• There is a lot of experience in the room

• Keep sharing your experience and expertise
  throughout this trainin...
Understanding Video Advocacy
      Goals:
      – Learn how WITNESS defines video
        advocacy
      – Evaluate the st...
For WITNESS, Video Advocacy is:

• Using video to help drive changes in human
  rights policies and practices by
  communi...
For WITNESS, Video Advocacy is not:
• A substitute for other advocacy tools: reports,
  mobiles, …

• Using video primaril...
Explore: Strengths & Limitations
• What are the strengths of using video as
  a strategy in human rights advocacy?

• What...
Exercise!
• Who: Groups of 3
• What: List individual strengths and
  limitations of video for human rights
  advocacy on p...
Brainstorm Questions
• What kind of stories / images does video
  capture well?

• What are the pros and cons of producing...
Strengths and Limitations of Video

              STRENGTHS                   LIMITATIONS/SHORTCOMINGS

1)    Show or cont...
Summary
• Video can be a powerful advocacy tool
  when integrated and used strategically

• Video for a reason, not about ...
Introduction to Video
             Advocacy




                  WITNESS invites you to use, remix and share this curricu...
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Introduction to Video Advocacy Slide 1 Introduction to Video Advocacy Slide 2 Introduction to Video Advocacy Slide 3 Introduction to Video Advocacy Slide 4 Introduction to Video Advocacy Slide 5 Introduction to Video Advocacy Slide 6 Introduction to Video Advocacy Slide 7 Introduction to Video Advocacy Slide 8 Introduction to Video Advocacy Slide 9 Introduction to Video Advocacy Slide 10 Introduction to Video Advocacy Slide 11 Introduction to Video Advocacy Slide 12 Introduction to Video Advocacy Slide 13
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http://videoplan.witness.org | This presentation from the WITNESS curriculum will help participants to: Identify personal experiences and the experiences of WITNESS with effective video advocacy; Reflect on the concept of video advocacy; Recognize and identify strengths and limitations to using video as a tool for human rights advocacy; and Outline the key elements to developing a video advocacy strategy.

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Introduction to Video Advocacy

  1. 1. Introduction to Video Advocacy WITNESS invites you to use, remix and share this curriculum. All materials are under Creative Commons Attribution-Non-Commercial ShareAlike 3.0 License. You can also find more video advocacy training materials at www.witness.org.
  2. 2. How Have You Used Video? Exercise: In small groups, briefly discuss how you have used video for human rights advocacy. Time: 15 minutes (2 minutes each) Need: One volunteer to report-back 12/13/2011 WITNESS.org 2
  3. 3. Worksheet for Exercise Human Rights Issue Video Advocacy Experience Carlos Women and poverty in Used video as an Ecuador educational tool for an anti-poverty campaign; broadcasted on public television Annabelle Rights of children in Saw effective short video state-run facilities that was screened to policy makers 12/13/2011 WITNESS.org 3
  4. 4. Summary • There is a lot of experience in the room • Keep sharing your experience and expertise throughout this training – as well as what you’ve seen done successfully 12/13/2011 WITNESS.org 4
  5. 5. Understanding Video Advocacy Goals: – Learn how WITNESS defines video advocacy – Evaluate the strengths and limitations of video as a tool for human rights documentation and advocacy 12/13/2011 WITNESS.org 5
  6. 6. For WITNESS, Video Advocacy is: • Using video to help drive changes in human rights policies and practices by communicating with particular audiences • Video as a complement to other advocacy tools • Video made for a reason, not about an issue • Creating a space for action 12/13/2011 WITNESS.org 6
  7. 7. For WITNESS, Video Advocacy is not: • A substitute for other advocacy tools: reports, mobiles, … • Using video primarily as a publicity, educational or training tool • Just for professional filmmakers or journalists or media experts • Necessarily dependent on strong graphic imagery for impact 12/13/2011 WITNESS.org 7
  8. 8. Explore: Strengths & Limitations • What are the strengths of using video as a strategy in human rights advocacy? • What are the limitations of video advocacy? 12/13/2011 WITNESS.org 8
  9. 9. Exercise! • Who: Groups of 3 • What: List individual strengths and limitations of video for human rights advocacy on post-it notes • Time: 10 minutes • Group: Add yours to either the strength or limitations column 12/13/2011 WITNESS.org 9
  10. 10. Brainstorm Questions • What kind of stories / images does video capture well? • What are the pros and cons of producing a human rights video? • What are the strengths/limitations of creating a video for a human rights campaign? • What about human rights video online? 12/13/2011 WITNESS.org 10
  11. 11. Strengths and Limitations of Video STRENGTHS LIMITATIONS/SHORTCOMINGS 1) Show or contextualize a violation or its aftermath 1) Depends on access to places and people 2) Put a face on human rights advocacy by telling a 2) Limitations in covering structural personal story issues 3) Compress, contrast and 3) Weak for deep quantitative juxtapose situations analysis and complex procedural issues 4) Use emotional power to communicate to an audience 4) Technological divide still exists and does not change/remove 5) Detail specific cases or issues of representation, and incidents that are emblematic process can be less participatory of patterns during editing 6) Be a democratic and participatory medium 5) Can jeopardize lives 7) Serve as a shield 12/13/2011 WITNESS.org 11
  12. 12. Summary • Video can be a powerful advocacy tool when integrated and used strategically • Video for a reason, not about something • Evaluate why and how video can be used before filming 12/13/2011 WITNESS.org 12
  13. 13. Introduction to Video Advocacy WITNESS invites you to use, remix and share this curriculum. All materials are under Creative Commons Attribution-Non-Commercial ShareAlike 3.0 License. You can also find more video advocacy training materials at www.witness.org.
  • MediaMikeDC

    Mar. 28, 2012

http://videoplan.witness.org | This presentation from the WITNESS curriculum will help participants to: Identify personal experiences and the experiences of WITNESS with effective video advocacy; Reflect on the concept of video advocacy; Recognize and identify strengths and limitations to using video as a tool for human rights advocacy; and Outline the key elements to developing a video advocacy strategy.

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