Lean Startups Buenos Aires - Lean Books

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  • ----- Meeting Notes (7/27/11 19:35) -----Project Management - Ex-Microsoft Project Manager (Artur)Ash Mariya - Running Lean - Web Lean Startups (Ernesto)Founders at Work – What would Google Do – Jeff JarvisInnovators Dilemma – Christian AndersonThe Entrepreneur’s Guide to Customer Development The Tipping Point – Malcolm GladwellThe Creative Habit – Twiya Tharp
  • Lean Startups Buenos Aires - Lean Books

    1. 1. Lean Books: Learning to be Lean<br />July 27, 2011<br />
    2. 2. The Importance of Books<br />Innovation is built on the shoulders of others.<br />Books give a deep perspective of other people’s ideas.<br />
    3. 3. No User Manual for Entrepreneurs<br />People with ‘real’ jobs have support systems and defined roles.<br />Entrepreneurs are different – when we start out we’re in essence searching for what to do.<br />
    4. 4. Shallow Knowledge<br />Information is becoming increasingly shallow.<br />Blogs/Videos/News sites are all great innovations, but don’t replace the deep knowledge found in books. <br />
    5. 5. Beware of How-To-Itis<br />Non-fiction books are amazing, and I highly recommend them.<br />Fiction and classics are great ways to develop the habit of reading. <br />
    6. 6. Audiobooks are Awesome<br />Do you spend 30+ minutes per day in transit?<br />Audiobooks are amazing ways to make effective use of the time. <br />
    7. 7. Recommended Books<br />
    8. 8. Nassim Nicholas Taleb: The Black Swan<br />Key Lesson: If you want to be rich, be a dentist.<br />Improbable events rule the world. <br />Lean Correlation: The Pivot – be ready to change when you need to.<br />
    9. 9. 37 Signals: Getting Real<br />Key Lesson: Do less! Build a few great features instead of a lot of crappy ones.<br />Applies to non-tech people. Fast, easy read.<br />Lean Correlation: MVP/iteration – Build small and iterate.<br />
    10. 10. Ayn Rand: Atlas Shrugged<br />Key Lesson: Creativity+ Productivity Make the World Go Around<br />The entrepreneur is the good guy.<br />Lean Correlation: This shit ain’t easy – be willing to fight through the hard times.<br />
    11. 11. Walter Isaacson: Benjamin Frankin<br />Key Lesson: Be a renaissance man/woman. Do a lot of things.<br />Franklin did the following (among others):<br />First US Postmaster<br />Founded the University of Pennsylvania<br />‘Discovered’ electricity<br />Helped write the Declaration of Independence<br />Served as ambassador to France<br />Lean Correlation: Listen to your customers. Franklin was known as a master communicator/organizer. <br />
    12. 12. Lightning Round: Non-Fiction Mayhem!!!!<br />Steve Blank: 4 Steps to the Epiphany<br />Eric Reis: The Lean Startup (Sept 13)<br />Michael Masterson: Ready, Fire, Aim<br />Tim Ferriss: The Four-HourWorkweek<br />David Meerman Scott: The New Rules of Marketing and PR<br />Richard Branson: Losing my Virginity<br />Jim Collins: Good to Great<br />37signals: Rework<br />Edward Tufte: Envisioning Information<br />

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