It DependsTHEORY OF RELATIVITYIN INTERFACE DESIGN                       1
How many of you are developers?                                  2
How many of you had to design UI?                                    3
Use patterns & libraries!44
Designing = merging patterns                               5
6
Pop-ups are evil                   7
Are they always?                   8
Mega drop down menu works well                                 9
Does it always?                  10
OK or cancel?
OK or cancel?                                          It depends.                http://measuringuserexperience.com/Submi...
1   Context is important                           13
Red is for error                   14
Is it always?                15
How to search seeds?Categories or advanced search?                                 logo                                   ...
How do users search seeds?What are the mostimportant information?                             17
2   Ask „for whom”                 18
What’s the right tab order?       Yoke messenger app  1                           2                                       ...
Western culture                              Arabic culture                  What we ended up with :)                     ...
Everyone knows how to print   Do they really?   Ctrl + P
3   Listen to your users?                            22
News feedon Facebookwithin 24 hours a protest group hadgrown to 750,000 membersFacebook has grown from 15 million active u...
Don’t create fatwarea software with too many features
4   Remember: less is more
Looks difficult = is difficult Apperance has a strong impact on functionality: an application that appears cluttered or il...
Paradox of choice: more is less
How to reduce paradox of choice?     First step       Second step        Third step   of color choice    of color choice  ...
5   Ask about bussines goals
Gallery:dynamic or page reloads?                           30
When making money off of advertising on page views –choose page reloadsWhen a highly visitedWebsite launched a newdesign, ...
6   Experiment and test results                                  32
Traditional web form layoutvs. Mad Libs format                              33
Traditional web form layoutvs. Mad Libs format                                                    Vast.com                ...
Clicking unclickable                       35
Designing = thinking                       about users                       about business goals                       ...
Are patterns evil?                     37
As designers, sometimes we needa little inspiration to get our creativejuices flowing. Looking at examplesof different use...
Ask questions!                 more on 37signals blog
WHAT FOR?            40
Iga Mościchowskaim@witflow.com› UX designer› WitFlow co-owner› UXbite initiator & co-author                ux & usability ...
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It depends - theory of relativity in interface design - Front Row Conference

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UI patterns are beloved by developers. Yet there is no design perfect for every situation. “It depends” should be the most frequently used answer to all design questions. Iga will talk about how theory of relativity should be applied to interface design.

Published in: Design, Technology

It depends - theory of relativity in interface design - Front Row Conference

  1. 1. It DependsTHEORY OF RELATIVITYIN INTERFACE DESIGN 1
  2. 2. How many of you are developers? 2
  3. 3. How many of you had to design UI? 3
  4. 4. Use patterns & libraries!44
  5. 5. Designing = merging patterns 5
  6. 6. 6
  7. 7. Pop-ups are evil 7
  8. 8. Are they always? 8
  9. 9. Mega drop down menu works well 9
  10. 10. Does it always? 10
  11. 11. OK or cancel?
  12. 12. OK or cancel? It depends. http://measuringuserexperience.com/SubmitCancel/index.htm
  13. 13. 1 Context is important 13
  14. 14. Red is for error 14
  15. 15. Is it always? 15
  16. 16. How to search seeds?Categories or advanced search? logo 16
  17. 17. How do users search seeds?What are the mostimportant information? 17
  18. 18. 2 Ask „for whom” 18
  19. 19. What’s the right tab order? Yoke messenger app 1 2 19
  20. 20. Western culture Arabic culture What we ended up with :) 20
  21. 21. Everyone knows how to print Do they really? Ctrl + P
  22. 22. 3 Listen to your users? 22
  23. 23. News feedon Facebookwithin 24 hours a protest group hadgrown to 750,000 membersFacebook has grown from 15 million active usersin September 2006 to over 100 million activeusers in September 2008, „despite” news feed 23
  24. 24. Don’t create fatwarea software with too many features
  25. 25. 4 Remember: less is more
  26. 26. Looks difficult = is difficult Apperance has a strong impact on functionality: an application that appears cluttered or illogical is hard to understand and use. /iPhone human interface guidelines/ 26
  27. 27. Paradox of choice: more is less
  28. 28. How to reduce paradox of choice? First step Second step Third step of color choice of color choice of color choice 28
  29. 29. 5 Ask about bussines goals
  30. 30. Gallery:dynamic or page reloads? 30
  31. 31. When making money off of advertising on page views –choose page reloadsWhen a highly visitedWebsite launched a newdesign, page viewsdropped 40% but theymade money off ofadvertising. /Jared Spool/ 31
  32. 32. 6 Experiment and test results 32
  33. 33. Traditional web form layoutvs. Mad Libs format 33
  34. 34. Traditional web form layoutvs. Mad Libs format Vast.com increased conversion by 25-40% 34
  35. 35. Clicking unclickable 35
  36. 36. Designing = thinking about users about business goals about context of use about simplicity
  37. 37. Are patterns evil? 37
  38. 38. As designers, sometimes we needa little inspiration to get our creativejuices flowing. Looking at examplesof different user interface patternscould give us the ideas we needto design something amazing. /Anthony Tseng/ 38
  39. 39. Ask questions! more on 37signals blog
  40. 40. WHAT FOR? 40
  41. 41. Iga Mościchowskaim@witflow.com› UX designer› WitFlow co-owner› UXbite initiator & co-author ux & usability studio Polish UX blog

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