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HOW TO ENGAGE YOUR TEAM IN UX DESIGN? 
IGA MOŚCICHOWSKA WITFLOW WUD KRK 2014 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 1
LONG TIME AGO WE WERE: 
INFORMATION 
ARCHITECTS 
USABILITY 
SPECIALISTS 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 2
WE AUDITED 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 3
WE WIREFRAMED 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 4
WE WROTE 
SPECIFICATIONS 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 5
WE WORKED 
ON OUR OWN 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 6
THEN CAME THE DREADFUL FEEDBACK 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 7
OUR PROFFESION BECAME POPULAR 
2008 
1 WUD event 
in Wroclaw 
~150 attendees 
2014 
4 WUD events 
in 4 cities 
~800 attend...
WE BECAME DEMANDED 
2008 
2 job entries 
in Poland 
in 3 months 
2014 
39 job entries 
in 3 months on 
praca.uxlabs.pl 
DE...
SOMETHING HAS CHANGED 
SO HAVE WE 
https://www.flickr.com/photos/jdhancock/9542661265/ 
DESIGN RESEARCH WORKSHOPS KNOW-HOW...
UX = MODERATOR 
UX has to moderate 
the process so it goes 
in the right direction 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 11
UX = 
RECORDER 
UX designer shares the 
knowledge by vivid and 
powerful deliverables 
DESIGN RESEARCH WORKSHOPS KNOW-HOW ...
UX 
= 
MEDIATOR 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 13 
UX person helps 
the team reach 
consensus
UX = CATALYST 
enhances and increases the rate 
of product development process 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 14
UX DESIGNER NEEDS TO 
ENGAGE OTHERS IN UX 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 15
HOW? 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 16
USE NEW TOOLS 
AND COMPETENCES 
learn from the best 
and do create your own 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 17
ORGANIZE 
WORKSHOPS 
share the design process 
with others 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 18
DO WORKSHOPS 
OUTSIDE OFFICE 
it opens your minds and 
brings the team closer 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 19
MAKE YOUR TEAM 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 20 
CREATE STUFF 
less talking, more doing
CO-CREATE 
WITH BOTH 
USERS AND CLIENT 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 21
DESIGN RESEARCH WORKSHOPS KNOW-HOW 22 
LET THEM 
PARTICIPATE IN 
SKETCHBOARDS
INVITE THE TEAM 
TO UX RESEARCH 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 23 
it’s when the opinions 
change and magic happens
ASK THEM TO 
PARTICIPATE IN 
RESEARCH ANALYSIS 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 24
EMBRACE 
ITERATIONS 
AND FEEDBACK 
they’re part of the process 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 25
BUT DO EXPLAIN 
YOUR SOLUTIONS 
you’re the designer, right? 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 26
WHY BOTHER? 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 27
TO GAIN INSIGHT 
your client knows far more about 
their business than you ever will 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 2...
TO FLOURISH 
PROJECTS 
unexpected ideas 
come from collaboration 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 29
TO SURVIVE 
because your clients expect it 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 30
QQUUEESSTTIOIONNSS?? 
DESIGN RESEARCH WORKSHOPS KNOW-HOW 31
DESIGN RESEARCH WORKSHOPS KNOW-HOW 32 
IGA 
MOŚCICHOWSKA 
im@witflow.com 
+48 608 689 510 
All incredible photos created b...
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How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

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How to engage your team in UX design? Is it worth it? And how has the role of UX person in the team changed?

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How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

  1. 1. HOW TO ENGAGE YOUR TEAM IN UX DESIGN? IGA MOŚCICHOWSKA WITFLOW WUD KRK 2014 DESIGN RESEARCH WORKSHOPS KNOW-HOW 1
  2. 2. LONG TIME AGO WE WERE: INFORMATION ARCHITECTS USABILITY SPECIALISTS DESIGN RESEARCH WORKSHOPS KNOW-HOW 2
  3. 3. WE AUDITED DESIGN RESEARCH WORKSHOPS KNOW-HOW 3
  4. 4. WE WIREFRAMED DESIGN RESEARCH WORKSHOPS KNOW-HOW 4
  5. 5. WE WROTE SPECIFICATIONS DESIGN RESEARCH WORKSHOPS KNOW-HOW 5
  6. 6. WE WORKED ON OUR OWN DESIGN RESEARCH WORKSHOPS KNOW-HOW 6
  7. 7. THEN CAME THE DREADFUL FEEDBACK DESIGN RESEARCH WORKSHOPS KNOW-HOW 7
  8. 8. OUR PROFFESION BECAME POPULAR 2008 1 WUD event in Wroclaw ~150 attendees 2014 4 WUD events in 4 cities ~800 attendees DESIGN RESEARCH WORKSHOPS KNOW-HOW 8
  9. 9. WE BECAME DEMANDED 2008 2 job entries in Poland in 3 months 2014 39 job entries in 3 months on praca.uxlabs.pl DESIGN RESEARCH WORKSHOPS KNOW-HOW 9
  10. 10. SOMETHING HAS CHANGED SO HAVE WE https://www.flickr.com/photos/jdhancock/9542661265/ DESIGN RESEARCH WORKSHOPS KNOW-HOW 10
  11. 11. UX = MODERATOR UX has to moderate the process so it goes in the right direction DESIGN RESEARCH WORKSHOPS KNOW-HOW 11
  12. 12. UX = RECORDER UX designer shares the knowledge by vivid and powerful deliverables DESIGN RESEARCH WORKSHOPS KNOW-HOW 12
  13. 13. UX = MEDIATOR DESIGN RESEARCH WORKSHOPS KNOW-HOW 13 UX person helps the team reach consensus
  14. 14. UX = CATALYST enhances and increases the rate of product development process DESIGN RESEARCH WORKSHOPS KNOW-HOW 14
  15. 15. UX DESIGNER NEEDS TO ENGAGE OTHERS IN UX DESIGN RESEARCH WORKSHOPS KNOW-HOW 15
  16. 16. HOW? DESIGN RESEARCH WORKSHOPS KNOW-HOW 16
  17. 17. USE NEW TOOLS AND COMPETENCES learn from the best and do create your own DESIGN RESEARCH WORKSHOPS KNOW-HOW 17
  18. 18. ORGANIZE WORKSHOPS share the design process with others DESIGN RESEARCH WORKSHOPS KNOW-HOW 18
  19. 19. DO WORKSHOPS OUTSIDE OFFICE it opens your minds and brings the team closer DESIGN RESEARCH WORKSHOPS KNOW-HOW 19
  20. 20. MAKE YOUR TEAM DESIGN RESEARCH WORKSHOPS KNOW-HOW 20 CREATE STUFF less talking, more doing
  21. 21. CO-CREATE WITH BOTH USERS AND CLIENT DESIGN RESEARCH WORKSHOPS KNOW-HOW 21
  22. 22. DESIGN RESEARCH WORKSHOPS KNOW-HOW 22 LET THEM PARTICIPATE IN SKETCHBOARDS
  23. 23. INVITE THE TEAM TO UX RESEARCH DESIGN RESEARCH WORKSHOPS KNOW-HOW 23 it’s when the opinions change and magic happens
  24. 24. ASK THEM TO PARTICIPATE IN RESEARCH ANALYSIS DESIGN RESEARCH WORKSHOPS KNOW-HOW 24
  25. 25. EMBRACE ITERATIONS AND FEEDBACK they’re part of the process DESIGN RESEARCH WORKSHOPS KNOW-HOW 25
  26. 26. BUT DO EXPLAIN YOUR SOLUTIONS you’re the designer, right? DESIGN RESEARCH WORKSHOPS KNOW-HOW 26
  27. 27. WHY BOTHER? DESIGN RESEARCH WORKSHOPS KNOW-HOW 27
  28. 28. TO GAIN INSIGHT your client knows far more about their business than you ever will DESIGN RESEARCH WORKSHOPS KNOW-HOW 28
  29. 29. TO FLOURISH PROJECTS unexpected ideas come from collaboration DESIGN RESEARCH WORKSHOPS KNOW-HOW 29
  30. 30. TO SURVIVE because your clients expect it DESIGN RESEARCH WORKSHOPS KNOW-HOW 30
  31. 31. QQUUEESSTTIOIONNSS?? DESIGN RESEARCH WORKSHOPS KNOW-HOW 31
  32. 32. DESIGN RESEARCH WORKSHOPS KNOW-HOW 32 IGA MOŚCICHOWSKA im@witflow.com +48 608 689 510 All incredible photos created by JD Hancock and Leigh/J/M were used on creative commons license.

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