1. HOW TO ENGAGE YOUR TEAM IN UX DESIGN?
IGA MOŚCICHOWSKA WITFLOW WUD KRK 2014
DESIGN RESEARCH WORKSHOPS KNOW-HOW 1

2. LONG TIME AGO WE WERE:
INFORMATION
ARCHITECTS
USABILITY
SPECIALISTS
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3. WE AUDITED
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4. WE WIREFRAMED
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5. WE WROTE
SPECIFICATIONS
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6. WE WORKED
ON OUR OWN
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7. THEN CAME THE DREADFUL FEEDBACK
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8. OUR PROFFESION BECAME POPULAR
2008
1 WUD event
in Wroclaw
~150 attendees
2014
4 WUD events
in 4 cities
~800 attendees
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9. WE BECAME DEMANDED
2008
2 job entries
in Poland
in 3 months
2014
39 job entries
in 3 months on
praca.uxlabs.pl
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10. SOMETHING HAS CHANGED
SO HAVE WE
https://www.flickr.com/photos/jdhancock/9542661265/
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11. UX = MODERATOR
UX has to moderate
the process so it goes
in the right direction
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12. UX =
RECORDER
UX designer shares the
knowledge by vivid and
powerful deliverables
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13. UX
=
MEDIATOR
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UX person helps
the team reach
consensus

14. UX = CATALYST
enhances and increases the rate
of product development process
DESIGN RESEARCH WORKSHOPS KNOW-HOW 14

15. UX DESIGNER NEEDS TO
ENGAGE OTHERS IN UX
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16. HOW?
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17. USE NEW TOOLS
AND COMPETENCES
learn from the best
and do create your own
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18. ORGANIZE
WORKSHOPS
share the design process
with others
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19. DO WORKSHOPS
OUTSIDE OFFICE
it opens your minds and
brings the team closer
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20. MAKE YOUR TEAM
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CREATE STUFF
less talking, more doing

21. CO-CREATE
WITH BOTH
USERS AND CLIENT
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22. DESIGN RESEARCH WORKSHOPS KNOW-HOW 22
LET THEM
PARTICIPATE IN
SKETCHBOARDS

23. INVITE THE TEAM
TO UX RESEARCH
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it’s when the opinions
change and magic happens

24. ASK THEM TO
PARTICIPATE IN
RESEARCH ANALYSIS
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25. EMBRACE
ITERATIONS
AND FEEDBACK
they’re part of the process
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26. BUT DO EXPLAIN
YOUR SOLUTIONS
you’re the designer, right?
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27. WHY BOTHER?
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28. TO GAIN INSIGHT
your client knows far more about
their business than you ever will
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29. TO FLOURISH
PROJECTS
unexpected ideas
come from collaboration
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30. TO SURVIVE
because your clients expect it
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31. QQUUEESSTTIOIONNSS??
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32. DESIGN RESEARCH WORKSHOPS KNOW-HOW 32
IGA
MOŚCICHOWSKA
im@witflow.com
+48 608 689 510
All incredible photos created by
JD Hancock and Leigh/J/M
were used on creative commons license.