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13 USER EXPERIENCE COMMANDMENTS




Foto: http://www.dailymail.co.uk/news/article-453761/The-mother-litters--Poppy-St-Bernard-13-pups.html
USER EXPERIENCE




      a person's perceptions and responses that result from the use
      or anticipated use of a product, system or service
http://www.flickr.com/photos/throttleuk/4240801193
USER EXPERIENCE
 attractiveness
 usability
 satisfaction
Both usable, which one will your kid choose?
USER EXPERIENCE – IT DEPENDS



                   Context




         Content                       User




                     Based on: The Three Circles of Information Architecture, Peter Morville
http://www.flickr.com/photos/psyberartist/3518071312/    http://www.flickr.com/photos/diamondduste/2073876198




           Different users




http://www.flickr.com/photos/e3000/2104850919/          http://www.sxc.hu/photo/844785
http://www.flickr.com/photos/sararichards/2633672688




   Different goals and context of use




http://www.flickr.com/photos/mrpbps/4235618295   http://www.flickr.com/photos/prettyinprint/3060403649
http://www.flickr.com/photos/rachelrusinski/77870663    http://www.flickr.com/photos/jimwinstead/572370073




    Different content and patterns




http://www.flickr.com/photos/kalsbeek/958069286        http://www.flickr.com/photos/bimp/259320252
FACE(T)S OF THE USER EXPERIENCE

                   useful



       usable                        desirable



                  valuable



       findible                      accesible



                  credible




                             Based on: The User Experience Honeycomb, Peter Morville
Whitney Hess




USER EXPERIENCE
13 UX commandments

    know them by heart !
1. Be open to your users




http://www.tapeciarnia.pl/40529_maly_piesek.html
Suprising greetings to intrigue and show
           multicultural spirit




                                           www.flickr.com
Take the blame on you. Even if it’s not your fault




                                   http://deliciouslycreative.com
2. Don’t let them fall asleep




http://www.tapeciarnia.pl/40544_slodki_spiacy_szczeniaczek.html
Uncommon search – make dull
   activities seem exciting

                              www.etsy.com
3. Tempt and lure
Suggestive images
 to arouse desires

                     www.shoon.com , godiva.com
Interactivity showing the reality




                                    www.asos.com
Dynamic presentation of „difficult” products




                                          www.asos.com
4. Involve
Collectibles – and users can’t resist the addiction




                                             www.foursquare.com
Appeal to the desires. Ask key questions.




                                      www.lonelyplanet.com
5. Give a sense of security
Guide through a process
to enhance a sense of security




                                 http://medicapolska.pl
Watch over reliability. Use dynamic validation.




                                             http://yahoo.com
6. Show the way



http://www.sxc.hu/photo/865046 mab design
Messages that show emergency exits


    http://ikea.be


http://istockphoto.com
Steps – goal recognition at a glance




                                       http://findling.pl
Tutorials – for better understanding




http://foursquare.com
Redirecting messages for a sense of control




                               www.bizrate.com, www.pricegrabber.com
7. Let them sleep peacefully
Update messages to stay in touch with users




                                        http://wufoo.com
Restock notifications: don’t loose an opportunity




                                            http://modcloth.com
8. Don’t keep them by force
It’s easy! - shopping without registration




                                             http://shoon.com
Unique tool: it suggests, it attracts




                                        http://last.fm
Give something in return. Even a drink recipe.




                                  http://www.thomas-alan.com/fab404
9. Attract attention




http://www.tapeciarnia.pl/42117_mordka_lapki_west_highland_white_terrier.html
Occasional logotypes to show your „human face”




                                         http://google.com
A little bit of humour




                         www.madebysofa.com
Pretty? Ugly? Memorable.




                           www.joshsullivan.me
Hierarchy of content leading users’ attention




                                         www.squarespace.com
10. Support interactions
http://www.flickr.com/photos/paulmoody/443627085
Professional communities to connect geeks :)




                                        www.behance.com
Discover the power of communication -
show activities




                                        www.twitter.com
11. Wink at your users
Self-ironic interactive resumes




                                  www.witflow.com
Stay calm. Even if it’s a dinosaur’s attack.




                                   http://fab404.com/blogmixer
12. Don’t look down on them




http://www.sxc.hu/browse.phtml?f=download&id=1089221 Manita
Be kind and nice. Always.




                            Thanks




                              www.freszki.pl
Words, words, words…




                       www.flickr.com
13. Evoke emotions
http://www.flickr.com/photos/jstar/259210989
Cute characters to sweeten the bad events




                             http://fryewiles.com/templateserrors/404
At the end…
Remember the goals, don’t go overboard
Thank you :)



 Barbara Rogoś
 +48 509 487 084
 br@witflow.com
 www.witflow.com

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