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MY BLOG POST…Social Media Complaints (the basics)          By Danielle Adams
Overview• Why SSMM?• Subject: Social Media Complaints?• Onsite Optimisation   – SERPS & Keywords   – Content   – SEO eleme...
Why search & social media?
Subject: Social Media Complaints?
ONSITE OPTIMISATION
SERPS & Keywords
Content• Copywriting    – Problem?    – Why unsolved?    – Steps to resolve.•   Catchy Introduction•   Ask questions•   ‘Y...
SEO elementsAnchor text                             Headings with keywords
Image / Video
Social Media Indicators
Offsite Optimisation
Social Media Sharing
The Results?                                              • Ranked #3 on Google for my                                    ...
But…
Improvements• Better Keyword Research    – Targeting audience    – May not use term ‘social media’    – Check forums such ...
Thank youAny Questions?
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Social Media Complaints Blog

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How I SEO'd my blog as part of my course at The University of Salford

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Social Media Complaints Blog

  1. 1. MY BLOG POST…Social Media Complaints (the basics) By Danielle Adams
  2. 2. Overview• Why SSMM?• Subject: Social Media Complaints?• Onsite Optimisation – SERPS & Keywords – Content – SEO elements – Image/Video – Social Media Indicators• Offsite Optimisation – Social Media Sharing• The Results? – But?...• Improvements• Any Questions?
  3. 3. Why search & social media?
  4. 4. Subject: Social Media Complaints?
  5. 5. ONSITE OPTIMISATION
  6. 6. SERPS & Keywords
  7. 7. Content• Copywriting – Problem? – Why unsolved? – Steps to resolve.• Catchy Introduction• Ask questions• ‘You’ – more personal• Call to action
  8. 8. SEO elementsAnchor text Headings with keywords
  9. 9. Image / Video
  10. 10. Social Media Indicators
  11. 11. Offsite Optimisation
  12. 12. Social Media Sharing
  13. 13. The Results? • Ranked #3 on Google for my keywords! • 91 page views within a week (61 unique)• 19 Clicks from shared shortened URL• Remaining clicks - direct from SERPS from ranking high?
  14. 14. But…
  15. 15. Improvements• Better Keyword Research – Targeting audience – May not use term ‘social media’ – Check forums such as Money Saving Experts• Link-building – Link Bait – Create own unique video content – Guest blogging• Utilise more social media platforms – Google+ – Facebook• Branding - Establishing my name as a trust & Authority (Facebook page) - Contribute to forums - Create own blog
  16. 16. Thank youAny Questions?

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