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iVdopia - iPhone Advertising Platform & Publisher Network

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iVdopia is the first iPhone Advertising & Sponsorship Network for App Advertisers to monetize their applications. Visit us at : http://www.ivdopia.com

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iVdopia - iPhone Advertising Platform & Publisher Network

  1. 1. iVdopia brings the most comprehensive brand advertising solution to the iPhone
  2. 2. iVdopia Overview <ul><li>The first ad network and platform for the iPhone and Android to enable application developers to monetize their applications through complete brand sponsorship throughout application. </li></ul><ul><li>The first company to enable Video advertising on all iPhone applications. </li></ul><ul><li>iVdopia’s proprietary technology delivers industry-leading CPMs , delivering unprecedented value to large brand advertisers and application developers alike. </li></ul><ul><li>iVdopia’s parent company Vdopia is the largest Video Ad Network and Video Ad Platform that targets South Asians across the world. </li></ul><ul><li>iVdopia’s proprietary BrandConnect Ad technology combines the advantages of TV and Internet and provides unprecedented value to large brand advertisers and publishers. </li></ul><ul><li>iVdopia is founded by Stanford and IIT graduates with extensive experience in Industry leading Silicon Valley companies . </li></ul><ul><li>Sales and development offices currently at New York, LA, Chicago, San Jose, Gurgaon and Mumbai, India . </li></ul>
  3. 3. iVdopia Mobile Advertising Solution: The Natural Advertising Extension <ul><li>Introducing Pre-App Video Ads and iPhone and Android sponsorship </li></ul><ul><ul><li>The first iPhone video ad platform built on robust and proven technology scalable to support billions of video ads </li></ul></ul><ul><ul><li>Targeted or broad demographic reach </li></ul></ul><ul><ul><li>Some of the world’s most well-known brands </li></ul></ul><ul><ul><li>Premium inventory on most popular iPhone applications </li></ul></ul><ul><ul><li>iVdopia is a solution designed with user experience, and increasing brand engagement at mind. </li></ul></ul><ul><ul><li>Targeted Cost Effective Advertising </li></ul></ul><ul><ul><li>Geographical targeting: target based on country, state, city, DMA etc. </li></ul></ul><ul><ul><li>Application based targeting: Target your advertisement on any application </li></ul></ul><ul><ul><li>Frequency Capping: Frequency cap on number of ads shown to a device in a day or in a month. </li></ul></ul><ul><li>Comprehensive Reporting </li></ul><ul><li>Receive most comprehensive real-time statistics about your campaigns through reports across different applications, geographies, categories etc. </li></ul><ul><li>Measure your brand reach to application users. Our brand metrics include unique visitors*, brand engagement time* and many more so that you can measure your campaign effectiveness </li></ul><ul><li>Account Management </li></ul><ul><li>Managed Publisher Account </li></ul><ul><li>Managed Advertiser Account: Account manager to create campaigns and ensure delvery </li></ul><ul><li>Client Accounts: Provide clients/agency multiple accounts to access reports real-time </li></ul>Source: Nielsen Mobile Media View, July 2009
  4. 4. <ul><li>1. Brand Awareness (Video) </li></ul><ul><li>2. Brand Engagement (Banner + Canvas) </li></ul><ul><li>3. Brand Intent (Integrated technologies; Apple + iVdopia + Advertiser = Purchase Intent) </li></ul><ul><li>Advertising Deliverables </li></ul><ul><li>PRE APP VIDEO / IN APP VIDEO: 15 second “pre-roll” video placement while app loads </li></ul><ul><li>IN APP BANNER: standard banner placement, unlimited creative assets; banners rotate every 30 seconds </li></ul><ul><li>IN APP CANVAS: custom branded, interactive canvas page for targeted campaign; fully trackable, highly engaging – html page provided by advertiser </li></ul>iVdopia – Sponsorship Ads
  5. 5. iVdopia Talk2Me Social Video Ads On the iPhone for the First Time <ul><ul><li>Talk: Video Ad plays on application launch or in-between game levels. The video ad can be upto 15 sec in duration </li></ul></ul><ul><ul><li>Talk2Me screen appears at the end of the campaign </li></ul></ul><ul><ul><li>Allows users to Share, Respond and Interact </li></ul></ul>
  6. 6. iVdopia Pre-Application Video Format On the iPhone for the First Time <ul><ul><li>Pre-App or In-App Video Ad: Video Ad plays on application launch or in-between game levels. The video ad can be upto 15 sec in duration </li></ul></ul><ul><ul><li>Fetches High CPMs with advertiser </li></ul></ul><ul><ul><li>Click Option: Users can click on learn more whereby user can go to advertiser WAP Site, Custom Canvas Page, Find on Map, Make a Call, or any other html page </li></ul></ul><ul><ul><li>Advertiser can provide Multiple video creatives. </li></ul></ul>
  7. 7. iVdopia Sponsorship Banner Banner <ul><ul><li>Banner Ad: 328*48px banner ad. Every 30 sec, banner ad can flip. 30 sec is counted as an impression. </li></ul></ul><ul><ul><li>Advertiser can provide multiple banner ad creative assets. iVdopia platform shows different creatives every 30 sec. </li></ul></ul><ul><ul><li>Banner ads follows the video ads and provide high CTRs as the advertiser’s message is delivered through the video ad </li></ul></ul><ul><ul><li>Click Option: Users can tap on banner and on tapping can go to advertiser WAP Site, Custom Canvas Page, Find on Map, Make a Call, or any other html page </li></ul></ul>
  8. 8. iVdopia’s Advertiser Solution <ul><li>Campaign Creation </li></ul><ul><li>Self-serve portal available for campaign creation and campaign viewing </li></ul><ul><li>Proprietary Ad Serving </li></ul><ul><li>Layered “no-wait” video technology. iVdopia implements proprietary caching and streaming algorithms to ensure “no-wait” video ads </li></ul><ul><li>Analytics & Tracking </li></ul><ul><ul><li>Complete reporting available on iVdopia portal </li></ul></ul><ul><ul><ul><li>Impressions </li></ul></ul></ul><ul><ul><ul><li>Click </li></ul></ul></ul><ul><ul><ul><li>CTR’s </li></ul></ul></ul><ul><ul><ul><li>Uniques </li></ul></ul></ul><ul><ul><ul><li>Engagement </li></ul></ul></ul><ul><ul><li>Reports are available in excel and pdf </li></ul></ul><ul><ul><li>Reports available for day-wise, application-wise and country-wise campaign data </li></ul></ul><ul><ul><li>Third-party click and impression tracking available </li></ul></ul>
  9. 9. iVdopia’s Publisher Solution <ul><li>High CPMs </li></ul><ul><li>iVdopia provides highest CPM campaigns than any other ad network for your iPhone and Android applications </li></ul><ul><li>Campaigns include Video and Banner campaigns </li></ul><ul><li>Adding Application </li></ul><ul><li>Self-serve portal available for adding Application and integrating SDK </li></ul><ul><li>Proprietary Ad Serving </li></ul><ul><li>Layered “no-wait” video technology. iVdopia implements proprietary caching and streaming algorithms to ensure “no-wait” video ads </li></ul><ul><li>Analytics & Tracking </li></ul><ul><ul><li>Complete reporting available on iVdopia portal for Applications and Advertisements </li></ul></ul><ul><ul><li>Application </li></ul></ul><ul><ul><ul><li>Daily Sessions </li></ul></ul></ul><ul><ul><ul><li>Daily Uniques </li></ul></ul></ul><ul><ul><ul><li>Session Times </li></ul></ul></ul><ul><ul><ul><li>Device distribution of sessions </li></ul></ul></ul><ul><ul><li>Advertisements </li></ul></ul><ul><ul><ul><li>Impressions </li></ul></ul></ul><ul><ul><ul><li>Click </li></ul></ul></ul><ul><ul><ul><li>CTR’s </li></ul></ul></ul><ul><ul><ul><li>Uniques </li></ul></ul></ul><ul><ul><ul><li>Engagement </li></ul></ul></ul><ul><ul><li>Reports are available in excel and pdf </li></ul></ul><ul><ul><li>Reports available for day-wise, application-wise and country-wise campaign data </li></ul></ul>
  10. 10. Case Studies 17 Again, Warner Bros Motion Pictures Goal: Promote purchase intent @ iTunes store Target: Young Women PreApp Video CTR’s: 4.25% Purchase Leads in 1 week: 13K Coke Zero, The Coca Cola Company Goal: Brand positioning social media experiment Target: Men and Woman PreApp Video CTR’s: 2.6% Unique Users: 1M+ Total Brand Engagement: 1M+ minutes Per User Engagement Time: 10 minutes Miller Lite, MillerCoors Goal: Promote Brand Positioning Target: Key beer drinks, 100% 21+ LDA compliance PreApp Video CTR’s: 4.63% Unique Users: 800k+ Total Brand Engagement: 6M+ minutes Per User Engagement Time: 7.5 minutes Campaign Features: Standard :15 PreApp Video [1.1] commercials, standard InApp Banner placement, custom branded InApp Canvas with single-point Miller Lite iPhone application downloads, allowing the brand to tap into the active social networking audience in a viral yet reflective position of its brand repositioning.
  11. 11. Contact us Worldwide Headquarters 2051 Junction Avenue, Suite 218, San Jose, CA 95131 (650) 353 – 3290 Publishers: developers@ivdopia.com Advertisers: advertisers@ivdopia.com

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