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Blogging for Creative                 A talk for Create KX
                                    (www.createkx.org.uk)
     ...
statcounter here
What is a blog?
•   A website with entries (posts) displayed with
    (usually) the most recent at the top
•   Easy to upd...
So what is a blog?
interface
Good
News
Ken McCarthy’s Formula

             Traffic
 Online
         =     +
 Success
           Conversion

     www.kenmccarthy.com
Main Sources of Traffic

• Search engines

• Links from other sites
Google
loves blogs
The best £8.57 I ever spent
      on marketing
Why Google loves blogs
• Fresh content (regular updates)

• Relevant (keywords)


• Authoritative (links)
Bloggers love links

• Bloggers link generously
• A link from a top blog will help your search
  engine rankings
• It will...
Conversion
  Visitors to your blog can:
• Subscribe - via RSS or E-mail
• Leave a comment
• Refer other readers (word of m...
More
Good
News
Raise Your Profile
•   Establish yourself as an authority
•   Let people get to know you
•   Build trust
•   Develop your n...
Networking on Steroids
•   Networking is key to success in the creative
    industries
•   Blogging connects you with many...
It’s Cheap!
• Most blogging software free or low cost
• Lots of free blog templates available
• Start out low-cost - upgra...
A Window of Opportunity
 •   Small proportion of UK businesses blogging

 •   Lots of niches up for grabs
Fun!
Bad
News
A blog is for life
  not just for
  Christmas
Criticism
• People WILL criticize you
• You are expected to engage
 with them
• Sometimes it gets personal
Technical Knowledge

• It’s a lot easier than building a
  website
• It’s a bit harder than using Word
The Legal Minefield
• Blogs have same legal status as
 magazines and other
 publications
• Libel and defamation
• Copyright...
A blog is
not enough
Good
Blogs
Be Yourself
Don’t Sell
Be Patient
Good Business Blogs
• Focused
• Original
• Generous
• Useful / Educational
• Entertaining
www.wishfulthinking.co.uk/kx
 • All the links from this talk
 • Information about blogging
   software and other tools
 • ...
www.wishfulthinking.co.uk/blog
  • More about creativity and
    creative business
  • Free updates via E-mail or RSS
Mark McGuinness

I’m a poet and a business coach specialising in work with creative
professionals and their managers.

My ...
A Blog is for Life, Not Just for Christmas - Blogging for Creative Businesses
A Blog is for Life, Not Just for Christmas - Blogging for Creative Businesses
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A Blog is for Life, Not Just for Christmas - Blogging for Creative Businesses

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A talk given at the British Library's Business & IP Centre (8 May 2007) about blogging for creative businesses and professional artists.

Published in: Business, Technology
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A Blog is for Life, Not Just for Christmas - Blogging for Creative Businesses

  1. 1. Blogging for Creative A talk for Create KX (www.createkx.org.uk) Businesses at the British Library Business & IP Centre (www.bl.uk/bipc) 8.5.07 Mark McGuinness www.wishfulthinking.co.uk/blog
  2. 2. statcounter here
  3. 3. What is a blog? • A website with entries (posts) displayed with (usually) the most recent at the top • Easy to update • Easy to search - runs on a database • Readers can interact via comments + links • Readers can subscribe to receive latest posts
  4. 4. So what is a blog?
  5. 5. interface
  6. 6. Good News
  7. 7. Ken McCarthy’s Formula Traffic Online = + Success Conversion www.kenmccarthy.com
  8. 8. Main Sources of Traffic • Search engines • Links from other sites
  9. 9. Google loves blogs
  10. 10. The best £8.57 I ever spent on marketing
  11. 11. Why Google loves blogs • Fresh content (regular updates) • Relevant (keywords) • Authoritative (links)
  12. 12. Bloggers love links • Bloggers link generously • A link from a top blog will help your search engine rankings • It will also send you quality traffic - people who are interested in your topic • You gain status from having an influential referrer
  13. 13. Conversion Visitors to your blog can: • Subscribe - via RSS or E-mail • Leave a comment • Refer other readers (word of mouth) • Link to you (digital word of mouth) • Buy! (maybe, eventually)
  14. 14. More Good News
  15. 15. Raise Your Profile • Establish yourself as an authority • Let people get to know you • Build trust • Develop your network • Learn from readers, bloggers, customers, prospects and competitors
  16. 16. Networking on Steroids • Networking is key to success in the creative industries • Blogging connects you with many more people than you would normally meet • Combine online and offline networking
  17. 17. It’s Cheap! • Most blogging software free or low cost • Lots of free blog templates available • Start out low-cost - upgrade when the blog is earning its keep
  18. 18. A Window of Opportunity • Small proportion of UK businesses blogging • Lots of niches up for grabs
  19. 19. Fun!
  20. 20. Bad News
  21. 21. A blog is for life not just for Christmas
  22. 22. Criticism • People WILL criticize you • You are expected to engage with them • Sometimes it gets personal
  23. 23. Technical Knowledge • It’s a lot easier than building a website • It’s a bit harder than using Word
  24. 24. The Legal Minefield • Blogs have same legal status as magazines and other publications • Libel and defamation • Copyright, trademarks
  25. 25. A blog is not enough
  26. 26. Good Blogs
  27. 27. Be Yourself
  28. 28. Don’t Sell
  29. 29. Be Patient
  30. 30. Good Business Blogs • Focused • Original • Generous • Useful / Educational • Entertaining
  31. 31. www.wishfulthinking.co.uk/kx • All the links from this talk • Information about blogging software and other tools • An explanation of RSS!
  32. 32. www.wishfulthinking.co.uk/blog • More about creativity and creative business • Free updates via E-mail or RSS
  33. 33. Mark McGuinness I’m a poet and a business coach specialising in work with creative professionals and their managers. My blog about coaching, creativity and business is at www.wishfulthinking.co.uk/blog and this is my poetry blog - www.wishfulthinking.co.uk/poetry E-mail: wish@wishfulthinking.co.uk Web: www.wishfulthinking.co.uk

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