101 viral marketing tips for Startups by WiseStamp

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http://www.wisestamp.com Startup lecture in Forum MIT - 101

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101 viral marketing tips for Startups by WiseStamp

  1. 1. 101 viral tips for startups Josh Tzvika Avnery [email_address]
  2. 2. <ul><li>What makes something viral? </li></ul>
  3. 3. <ul><li>Is it pure luck? </li></ul><ul><li>or is there a viral formula? </li></ul>
  4. 4. WiseStamp - Email Apps Platform
  5. 5. <ul><li>2 Million installs - 1.5 Million installs in the past  year </li></ul><ul><li>Partnerships with StumbleUpon, Digg, WWF etc... </li></ul>WiseStamp - Email Apps Platform
  6. 6. <ul><li>The viral ingredients and principles </li></ul><ul><li>Best practices & WiseStamp implementation </li></ul>In our talk
  7. 7. <ul><li>“ Luck is what happens when preparation meets opportunity.” Lucius Annaeus Seneca </li></ul>
  8. 8. The fundamental elements of virality <ul><li>A Good Story </li></ul><ul><li>“ Sharability” </li></ul><ul><li>Amplifiers </li></ul><ul><li>Motivators </li></ul><ul><li>Medium / Platform </li></ul>
  9. 9. A good Story Wow effect - “ I must tell my friends …”
  10. 10. A good Story Help your users to tell your story …
  11. 11. “ Sharability” “ The potential to be shared
  12. 12. “ Sharability” - demo
  13. 13. “ Sharability” - demo
  14. 14. “ Sharability” - demo
  15. 15. “ Sharability” - demo
  16. 16. “ Sharability” - demo
  17. 17. “ Sharability” - demo
  18. 18. “ Sharability” - demo
  19. 19. “ Sharability” - demo
  20. 20. “ Sharability” - demo
  21. 21. Amplifiers <ul><ul><li>Email </li></ul></ul>Services that spread your message (one to many)
  22. 22. Amplifiers – “live” demo Click the button to share this presentation
  23. 23. Amplifiers - demo
  24. 24. Motivators <ul><li>Motivation </li></ul><ul><ul><li>Be first (Hipster) </li></ul></ul><ul><ul><li>Get more (Dropbox) </li></ul></ul><ul><ul><li>Be unique/cool (Gmail) </li></ul></ul><ul><ul><li>Get money (Affiliates) </li></ul></ul><ul><ul><li>It’s better with more (Facebook, skype, Viber) </li></ul></ul>
  25. 25. Medium / Platform <ul><li>Social </li></ul><ul><ul><li>Facebook apps </li></ul></ul><ul><li>Browser Extensions </li></ul><ul><ul><li>Firefox gallery </li></ul></ul><ul><ul><li>Google chrome gallery </li></ul></ul><ul><li>Blogs </li></ul><ul><ul><li>Wordpress plugins </li></ul></ul><ul><li>Mobile </li></ul><ul><ul><li>Iphone Apps </li></ul></ul><ul><ul><li>Android market </li></ul></ul>
  26. 26. Medium / Platform VS
  27. 28. Thank you! Follow us on : Facebook.com/WiseStamp Twitter/WiseStamp
  28. 29. <ul><li>Josh Avnery </li></ul><ul><li>[email_address] </li></ul><ul><li>linkedin.com/in/tzvikaavnery </li></ul><ul><li>Facebook/Tzvikaavnery </li></ul>
  29. 30. Some extra reading & fun viral videos <ul><li>Book - Buzzmarketing: Get People to Talk About Your Stuff   </li></ul><ul><li>Videos: </li></ul><ul><li>David going to the dentist - http://www.youtube.com/watch?v=txqiwrbYGrs </li></ul><ul><li>Double rainbow - http://www.youtube.com/watch?v=OQSNhk5ICTI </li></ul><ul><li>Where the hell is matt - http://www.youtube.com/watch?v=zlfKdbWwruY </li></ul><ul><li>Dramatic chipmank - http://www.youtube.com/watch?v=a1Y73sPHKxw </li></ul><ul><li>Old spice - http://www.youtube.com/watch?v=owGykVbfgUE </li></ul><ul><li>Evolution of dance - http://www.youtube.com/watch?feature=player_embedded&v=dMH0bHeiRNg </li></ul><ul><li>Bennerkeekee Teenage Dream(with me) http://www.youtube.com/watch?v=lm_n3hg-Gbg&feature=relmfu </li></ul><ul><li>Top 20 - http://mashable.com/2009/05/25/youtube-video-memes/ </li></ul>

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