2014 BrandZ Top 100 Infographic

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The BrandZ™ Top 100 Most Valuable Global Brands 2014 Infographic
100 สุดยอดแบรนด์มูลค่าสูงที่สุดในโลกปี 2014

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2014 BrandZ Top 100 Infographic

  1. 1. 1 2 3 4 5 6 18 19 20 21 22 23 24 25 26 27 28 29 30 34 545556575859 100 FAST GROWING MARKETS 2014: YEAR OF TRANSFORMATION, CONSOLIDATION AND DISRUPTION 10% 16% Google’s rise symbolizes the strength of the technology category. Technology brands in the Global Top 100 total $827 billion, almost 30% of the value of the BrandZ™ Global Top 100. Technology category rose 16% overall in brand value. Top Brand The value of the BrandZ™ Top 100 Most Valuable Global Brands 2014 is $2.9 trillion. Top 100 $2.6 trillion Top 100 $2.9 trillion 20142013 Twitter LinkedIn Ford Bank of America PayPal ING Bank UBS Newcomers The BrandZTM Top 100 Most Valuable Global Brands share price index consistently outperform the S&P market index. Brand value appreciated by 54% among the BrandZ™ 2014 Top risers, compared with 44% last year. TENCENT +97% +68% +61% +61% +58% +56% +56% +55% +53% +51% 06 07 08 09 10 11 12 13 14 81.1% 44.7% BrandZ™ SPP 500 $271,893m $29,490m TOP 10 BRANDS $158,843m $147,880m $107,541m $90,185m $85,706m $80,683m $79,197m $77,883m $67,341m $64,255m CATEGORY GROWTH REGIONAL GROWTH STOCK MARKET PERFORMANCE TOP 10 RISERS GlobalBanks Apparel $99,599m $123,800m $251,351m $72,306m $171,621m $66,207m $111,758m $330,427m $111,528m $280,975m $841,482m $109,033m RegionalBanks Beer FastFood Insurance Luxury Telecoms PersonalCare Retail Oil&Gas SoftDrinks Technology Cars $138,856m Brand Contribution indicates how much of brand value can be attributed to brand itself. The index runs from 1 (low) up to 5 (high). Luxury is the most represented category in the top brands by Brand Contribution with 6 brands, followed by beer with 2 brands. GROWTH ACROSS ALL CATEGORIES FROM 2013 8283848586878889909192939495969799 7 8 9 10 11 12 13 15 16 1714 31 32 33 35363738394041424344454647484950515253 6061626364656667686970717273747677787980 7581 98 $330,427m BRAND CONTRIBUTION RISING IMPORTANCE OF TECHNOLOGY KEY VALUATION CHANGES Google increased the most in $ value in the 2014 rankings. It has also increased significantly since 2006, $121.4b, second only to the gain of $131.9b by Apple during the same period. $45.2 BILLION Tencent, the Chinese social network and Internet portal, led the list of fastest risers overtaking China Mobile as China’s most valuable brand. 97% BRAND VALUE Twitter and LinkedIn entered the Top 100 for the first time, at numbers 71 and 78, respectively. TOP 100 DEBUT Amazon became the first retailer to enter the Top 10 at number 10. TOP 10 DISTINCTION $142,103m FACEBOOK BT IKEA UNIQLO FORD MOVISTAR NIKE DHL CVS +29% +17% +16% +16% +16% +15% +6% +14% +10% +11% +8% +3% +4% +12% www.brandz.com 5% 3% 3% 3% 41% 41% 4% 29% 40% 20% North America 5.9% 50 Top 100 brands $959,514m Top 10 brands 312 Continental Europe 19% 23 Top 100 brands $246,799m Top 10 brands 312 UK 5.4% 6 Top 100 brands $155,753m Top 10 brands 12 3 Asia 15.8% 20 Top 100 brands $314,188m Top 10 brands 312

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