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FUNDAMENTALS OF 
DATA VISUALIZATION 
Storytelling
Welcome Back!
1 | Vision & the Brain 
2 | Color 
3 | Toolbox 
4 | Storytelling 
5 | Library
Know your 
Data | Audience | Question
Know your 
Data | Audience| Question
describe your data
tomaytoe 
tomahto 
Solanum 
lycopersicum 
PANTONE 
1795 C 
tdTomato 
554ex 581em 
$64
describe your data
describe your data 
Quant 
Qual 
Categorical 
Nominal 
Dictionary 
Exploratory
Know your 
Data | Audience | Question
Key 
Considerations 
Why do you care? 
Why should they care? 
What do they Not know? 
Aiming for… Impact? 
Aiming for… Cha...
Make personas
Frame the 
presentation
Know your 
Data | Auidience | Question
Key 
Considerations 
This Will 
Change 
As You 
Go along…. 
Many times!
Remember the Reference Interview? 
Helping People frame their question? 
Yeah, it’s like that!
A story about storytelling
how do I do this?
Steps 
Gather the Data 
Organize the Data 
Write a Story/annotate 
Know thy Audience 
Select a visualization 
Apply encodi...
Gather the data
Nathan’s Hot Dog Eating Contest
organize the data
=1*MID(A1,MATCH(TRUE,ISNUMBER(1*MID(A1,ROW($1:$9),1)),0),COUNT(1*MID(A1,ROW($1:$9),1)))
Write a spec
Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition?
annotate
Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition?
Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition? 
single...
Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition? 
establ...
Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition? 
change...
Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition? 
observ...
Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition? 
baseli...
Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition? 
specif...
select a persona
ESPN8 watching, strictly recreational eater, unfamiliar with details of competition or competitive eating. Likes Nathan’s ...
select a visualization
Nathan’s History (year) 
HDB 
IFOCE [year]
thank you 
the end
Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition?
Does International Federation of Competitive Eating AFFILIATION Affect Nathan’s Hot Dog Eating Competition?
Steps 
Gather the Data 
Organize the Data 
Write a Story/annotate 
Know thy Audience 
Select a visualization 
Apply encodi...
Here’s a Tip!
FUNDAMENTALS OF 
DATA VISUALIZATION 
Storytelling
FUNDAMENTALS OF 
DATA VISUALIZATION 
Group Exercise Part 3: 
Make a persona, sketch final graph, tell us a story!
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
Data Viz CE 2014 Storytelling
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Data Viz CE 2014 Storytelling

Data Viz CE QUINT 2014: Storytelling

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Data Viz CE 2014 Storytelling

  1. 1. FUNDAMENTALS OF DATA VISUALIZATION Storytelling
  2. 2. Welcome Back!
  3. 3. 1 | Vision & the Brain 2 | Color 3 | Toolbox 4 | Storytelling 5 | Library
  4. 4. Know your Data | Audience | Question
  5. 5. Know your Data | Audience| Question
  6. 6. describe your data
  7. 7. tomaytoe tomahto Solanum lycopersicum PANTONE 1795 C tdTomato 554ex 581em $64
  8. 8. describe your data
  9. 9. describe your data Quant Qual Categorical Nominal Dictionary Exploratory
  10. 10. Know your Data | Audience | Question
  11. 11. Key Considerations Why do you care? Why should they care? What do they Not know? Aiming for… Impact? Aiming for… Change?
  12. 12. Make personas
  13. 13. Frame the presentation
  14. 14. Know your Data | Auidience | Question
  15. 15. Key Considerations This Will Change As You Go along…. Many times!
  16. 16. Remember the Reference Interview? Helping People frame their question? Yeah, it’s like that!
  17. 17. A story about storytelling
  18. 18. how do I do this?
  19. 19. Steps Gather the Data Organize the Data Write a Story/annotate Know thy Audience Select a visualization Apply encodings Experiment & Iterate
  20. 20. Gather the data
  21. 21. Nathan’s Hot Dog Eating Contest
  22. 22. organize the data
  23. 23. =1*MID(A1,MATCH(TRUE,ISNUMBER(1*MID(A1,ROW($1:$9),1)),0),COUNT(1*MID(A1,ROW($1:$9),1)))
  24. 24. Write a spec
  25. 25. Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition?
  26. 26. annotate
  27. 27. Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition?
  28. 28. Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition? single event: date
  29. 29. Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition? established in 1997
  30. 30. Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition? changed in 2000
  31. 31. Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition? observe change
  32. 32. Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition? baseline observations
  33. 33. Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition? specifically: Number of Hot Dogs & Buns Eaten per year
  34. 34. select a persona
  35. 35. ESPN8 watching, strictly recreational eater, unfamiliar with details of competition or competitive eating. Likes Nathan’s Hot Dogs.
  36. 36. select a visualization
  37. 37. Nathan’s History (year) HDB IFOCE [year]
  38. 38. thank you the end
  39. 39. Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition?
  40. 40. Does International Federation of Competitive Eating AFFILIATION Affect Nathan’s Hot Dog Eating Competition?
  41. 41. Steps Gather the Data Organize the Data Write a Story/annotate Know thy Audience Select a visualization Apply encodings Experiment & Iterate
  42. 42. Here’s a Tip!
  43. 43. FUNDAMENTALS OF DATA VISUALIZATION Storytelling
  44. 44. FUNDAMENTALS OF DATA VISUALIZATION Group Exercise Part 3: Make a persona, sketch final graph, tell us a story!
  • GeorgeMount

    Nov. 9, 2019
  • TzeShinChoo

    May. 17, 2017
  • aini9339

    Jun. 24, 2016
  • ana_borges

    Apr. 20, 2016

Data Viz CE QUINT 2014: Storytelling

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