twitter 101:
how to leverage
140 characters into__________
By Barbara Rozgonyi publisher, wiredPRworks.com
@wiredprworks o...
Twitter Audience
Agenda
Twitter’s place in the social media landscape
Twitter’s place in your strategic communications
What to do to get...
Your Takeaway
How to leverage twitter as a business communication
channel that attract prospects, connects with customers...
Twitter’s place in the social media landscape
Twitter-Sphere
Rank
Unique Visitors
#13 in US sites
Twitter.com users come from these countries:
42.6% United States
8.1% Germany
7.3% India
6.2% United ...
Demographics
Median Ages
Twitter 31
MySpace 27
Facebook 26
LinkedIn 40
Source: Pew Internet and American Life Project
Wireless
Twitter users: 76%
Online, not on twitter: 57%
More Stats
72.5% of all users joined from Jan-May 2009
85.3% of all Twitter users update less than once a day
21% of us...
11% of online adults use Twitter or update
their status online
Source: Pew Internet and American Life Project
Strategic Communications
360 Reach
Recruiting
Lead Generation
Internal communications
Public relations
Branding
Marketing
Sales
Personalized
 Face
 Voice
 Humanization
Getting Started
Twitter
Name
Bio
Followers
Maximizing Time and Effort
Optimized Tweeting
 Relevant Resource
 Organized and Integrated
 Channel Connector
 Keywords
 Ordering
 Shorten link...
Dodging the Potholes
Privacy
Time Management
Follower Policy
Strategy
Etiquette
Mega Missteps
Danger Zones
 Auto DMs
 Abandoning the stream
 Not responding
 Using all auto-updates
 Not knowing what...
Business Benefits
 Launches a micro-blogging platform
 Opens new media outpost
 Expands personal connections
 Allows f...
Top Twitter Tools
PeopleBrowsr
Sentiment
twitalyzer
tweetreach
Twinfluence
tweetmeme
twitpic
Shortener
Tracker
Search
Follow Friday
Personal Benefits
Get to know who you are
Reach out to others
Expand your circles
Presenting Your Case
Search.twitter to see real-time mentions
Set up RSS for searches competitor’s
Solve questions abou...
Agenda
Twitter’s place in the social media landscape
Twitter’s place in your strategic communications
What to do to get...
Your Takeaway
How to leverage twitter as a business communication
channel that attract prospects, connects with customers...
Thanks!
Twitter 101 | Social Media for Beginners  By Barbara Rozgonyi
Twitter 101 | Social Media for Beginners  By Barbara Rozgonyi
Twitter 101 | Social Media for Beginners  By Barbara Rozgonyi
Twitter 101 | Social Media for Beginners  By Barbara Rozgonyi
Twitter 101 | Social Media for Beginners  By Barbara Rozgonyi
Twitter 101 | Social Media for Beginners  By Barbara Rozgonyi
Twitter 101 | Social Media for Beginners  By Barbara Rozgonyi
Twitter 101 | Social Media for Beginners  By Barbara Rozgonyi
Twitter 101 | Social Media for Beginners  By Barbara Rozgonyi
Twitter 101 | Social Media for Beginners  By Barbara Rozgonyi
Twitter 101 | Social Media for Beginners  By Barbara Rozgonyi
Twitter 101 | Social Media for Beginners  By Barbara Rozgonyi
Twitter 101 | Social Media for Beginners  By Barbara Rozgonyi
Twitter 101 | Social Media for Beginners  By Barbara Rozgonyi
Twitter 101 | Social Media for Beginners  By Barbara Rozgonyi
Twitter 101 | Social Media for Beginners  By Barbara Rozgonyi
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Twitter 101 | Social Media for Beginners By Barbara Rozgonyi

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Social Media for Beginners: a guide to twitter 101 by Barbara Rozgonyi. Presented at Ragan Communications twitter bootcamp on August 14, 2009 to corporate, college, internal and PR communicators. Presentation may be scaled into a workshop. To book Barbara, call 630.207.7530 or email corywestmedia@gmail.com

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Twitter 101 | Social Media for Beginners By Barbara Rozgonyi

  1. 1. twitter 101: how to leverage 140 characters into__________ By Barbara Rozgonyi publisher, wiredPRworks.com @wiredprworks on twitter.com ©2009 Barbara Rozgonyi for CoryWest Media, LLC
  2. 2. Twitter Audience
  3. 3. Agenda Twitter’s place in the social media landscape Twitter’s place in your strategic communications What to do to get started and keep on tweeting Mega missteps and danger zones - how to avoid them Ways to efficiently maximize twitter time and effort How to optimize 140 characters with wired writing Top twitter tools to measure response and results How to present a winning case for a twitter team
  4. 4. Your Takeaway How to leverage twitter as a business communication channel that attract prospects, connects with customers, personalizes branding and responds to everyone, including the media.  
  5. 5. Twitter’s place in the social media landscape
  6. 6. Twitter-Sphere
  7. 7. Rank
  8. 8. Unique Visitors
  9. 9. #13 in US sites Twitter.com users come from these countries: 42.6% United States 8.1% Germany 7.3% India 6.2% United Kingdom 2.7% Japan Source: Alexa.com
  10. 10. Demographics
  11. 11. Median Ages Twitter 31 MySpace 27 Facebook 26 LinkedIn 40 Source: Pew Internet and American Life Project
  12. 12. Wireless Twitter users: 76% Online, not on twitter: 57%
  13. 13. More Stats 72.5% of all users joined from Jan-May 2009 85.3% of all Twitter users update less than once a day 21% of users have never posted a Tweet 93.6% of users have less than 100 followers  92.4% follow less than 100 people Source: #sysomossurvey – what is a hashtag?
  14. 14. 11% of online adults use Twitter or update their status online Source: Pew Internet and American Life Project
  15. 15. Strategic Communications
  16. 16. 360 Reach Recruiting Lead Generation Internal communications Public relations Branding Marketing Sales
  17. 17. Personalized  Face  Voice  Humanization
  18. 18. Getting Started
  19. 19. Twitter Name Bio Followers
  20. 20. Maximizing Time and Effort
  21. 21. Optimized Tweeting  Relevant Resource  Organized and Integrated  Channel Connector  Keywords  Ordering  Shorten links with bit.ly or budurl.com
  22. 22. Dodging the Potholes Privacy Time Management Follower Policy Strategy Etiquette
  23. 23. Mega Missteps Danger Zones  Auto DMs  Abandoning the stream  Not responding  Using all auto-updates  Not knowing what’s going on at your company  Not following the competition  Not tracking the conversation  Not being strategic about how, why and how
  24. 24. Business Benefits  Launches a micro-blogging platform  Opens new media outpost  Expands personal connections  Allows for strategic networking  Builds credibility  Adds to web presence  Enables community marketing  Enhances search engine optimization  Differentiates by audience  Positions as authority
  25. 25. Top Twitter Tools
  26. 26. PeopleBrowsr
  27. 27. Sentiment
  28. 28. twitalyzer
  29. 29. tweetreach
  30. 30. Twinfluence
  31. 31. tweetmeme
  32. 32. twitpic
  33. 33. Shortener
  34. 34. Tracker
  35. 35. Search
  36. 36. Follow Friday
  37. 37. Personal Benefits Get to know who you are Reach out to others Expand your circles
  38. 38. Presenting Your Case Search.twitter to see real-time mentions Set up RSS for searches competitor’s Solve questions about time and responsibility Balance ROI = cost of being on or not Map and match twitter to existing channels Overcome objections before presenting
  39. 39. Agenda Twitter’s place in the social media landscape Twitter’s place in your strategic communications What to do to get started and keep on tweeting Mega missteps and danger zones - how to avoid them Ways to efficiently maximize twitter time and effort How to optimize 140 characters with wired writing Top twitter tools to measure response and results How to present a winning case for a twitter team
  40. 40. Your Takeaway How to leverage twitter as a business communication channel that attract prospects, connects with customers, personalizes branding and responds to everyone, including the media.  
  41. 41. Thanks!

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