Economic development Social Media Marketing and PR by Barbara Rozgonyi for South Dakota SDGOED

445 views

Published on

From the South Dakota Governor's Office of Economic Development conference program: "Digital, Direct, Dynamic – how to use traditional and social media to promote your community
Social media expert Barbara Rozgonyi will explore how the public relations field is becoming integrated with nearly every aspect of marketing. In fact, even the term “PR” itself may no longer adequately describe the industry’s emerging role. “Earned media” perhaps better characterizes PR’s expanding function within the marketing mix: the art and science of earning visibility, brand equity, and ultimately brand advocates through targeted, meaningful, public relationships—online and offline." Presentation included survey results; traditional, digital and social media marketing integration ideas; and a plan to map our strategy and execution. For more information, or to book Barbara to speak at your event, please call or text 630.207.7530 or email connect @ corywestmedia . com. Thanks for stopping by!!

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
445
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • contest
  • One projectOne goal
  • What types of content do you share on mobile? Many, many content creators.
  • Ask for who does what
  • Prepare upfront
  • Statewide free witiLeader for businessesTie in with traditional
  • Shop small publishers
  • Friends or friendsIt’s not about you them
  • Mobile – wordpress statsPrweb.comBranding
  • Facebooksearchblog
  • Perecentages, promotions
  • CalendarBusiness promotions
  • Economic development Social Media Marketing and PR by Barbara Rozgonyi for South Dakota SDGOED

    1. 1. Digital, Direct and DynamicHow to use Traditional and Social Media To Promote Your Community in 3D andBecome The Economic Development Leader They’re Looking ForPresenter: Barbara Rozgonyi, barbara @ corywestmedia.com, 630.207.7530 Organization: South Dakota Governor’s Office of Economic Development Conference: Partners in Possibilities April 2013 Sioux Falls, South Dakota Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    2. 2. PathWhat is 3D? Survey WIRED SDGOEDAction PlanCopyright Barbara Rozgonyi 2013 wiredPRworks.com
    3. 3. GoalCopyright Barbara Rozgonyi 2013 wiredPRworks.com
    4. 4. Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    5. 5. DIGITAL DIRECT DYMANIC DIGITAL DIRECT DYMANIC Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    6. 6. Source http://socialmediatoday.com/rosalind-henshell/1381166/review-reviews-why- opinions-matter-infographic Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    7. 7. Survey Skill LevelsBeginners Intermediate• 80% Social Media • 67% Traditional Optimization Marketing• 70% Blogging • 57% Advertising• 67% Twitter/LinkedIn • 57% Publicity• 60% Writing for the Web • 47% Direct Marketing • 47% Social Media OverallADVANCED EXPERTPR, ads, publicity, Facebook, Mobile Facebook, Social Media Overall, Mobile, Twitter Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    8. 8. What You Need Help WithEngaging Measuring Twitter/Facebook Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    9. 9. Biggest Challenges Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    10. 10. What Will Make this Presentation Meaningful for YOU1. Outline of where to start, how to obtain a plan + instructions to work the plan2. Insights on how to use social media for Economic Development Corporations3. How to execute a marketing campaign with limited staff with no designated marketing person.4. Options for smaller towns5. Relevancy of various media methods Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    11. 11. What Will Make this Workshop Meaningful for YOU6. How volunteer orgs can improve ads7. How to incorporate SDGOED social media into your plan8. Save time/increase positive exposure9. Simple, yet effective tips10. At least ONE good idea  Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    12. 12. Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    13. 13. WIRED™ 3D Systemo Who’s Whereo Intentions and Business Valueo Routes and Deployment Strategieso Engaging Experiences and ROIo Delivering Content and Measurement Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    14. 14. Who’s Where Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    15. 15. Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    16. 16. Intentional IntegrationWHO MESSAGE CAMPAIGN KEY DATES KEYWORDSBusiness Promotion SupportCommunity EventsMedia News-worthyPoliticians Represent UsRecruiting Reasons to business hereHome and Job Value in living/Hunters working here Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    17. 17. Finder Tools Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    18. 18. Communications Platform Keywords Signature Story Archives Characters Stats Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    19. 19. Relevant RoutesWHO WEBSITE DIRECT SOCIAL PR EMAILBusinessCommunityMediaPoliticiansRecruitingHome and JobHuntersBranding Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    20. 20. Engaging Experiences Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    21. 21. Social Strategy Ins and OutsINSTAGRAM FACEBOOK TWITTER LINKEDIN GOOGLE+ YOUTUBEImages Timeline News Feed Company Local Search SEO PageHashtags Ads Hashtags Updates Live Story HangoutsShare to Community Chat Local Events, Businesstwitter/Face Business Community Channelbook Group Stats Stats Stats Circles Stats Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    22. 22. Engagement Tips Relevant Format Mix Tags THEM Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    23. 23. Design: Content CalendarChannels Blog Facebook Twitter Google+Business Director Blog posts links Link to blog Report on Fridays posts and RT Profile @SDGOEDCommunity Calendar Converse with Profile community People throughout weekOutdoors Feature Post an image How toEvents Calendar Add event page Add event page Updates Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    24. 24. Publishing Tools Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    25. 25. Measurement Tools Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    26. 26. Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    27. 27. Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    28. 28. Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    29. 29. Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    30. 30. Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    31. 31. Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    32. 32. 3D Action Plan1. Budget time 6. Program Tools2. Set priorities 7. Reinforce Outposts3. Recruit 8. Create Curate Congregate Ambassadors 9. Calibrate4. Map Destiny 10. Celebrate!5. Take Inventory Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    33. 33. Agenda 3D Survey WIRED SDGOED Action Plan Success!!!Copyright Barbara Rozgonyi 2013 wiredPRworks.com
    34. 34. Thanks so much for choosing this session! Barbara @CoryWestMedia.com 630.207.7530 voice/text http://about.me/barbara.rozgonyi @wiredprworks #SDGOED3D Copyright Barbara Rozgonyi 2013 wiredPRworks.com

    ×