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5 Steps to Successful Franchise Online Brand Management


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Discover 5 important steps that will lead to successful franchise online brand management.

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5 Steps to Successful Franchise Online Brand Management

  2. 2. Successful Franchise Online Brand Management will result in: • Brand consistency in all local markets • #1 Rankings in all markets • Prompt and effective online customer care in all markets • Prompt and consistent damage control in all local markets • Consistent engagement and participation on social networks in all local markets
  3. 3. 1. Internet Marketing Model This is the foundation of your online strategy and it answers three primary questions: • How will online marketing be implemented? • Who is responsible? • Where will funding come from?
  4. 4. This will define how and franchisees and their employees (as well as corporate employees) can use the Internet. 2. Internet Usage Policy
  5. 5. 3. Social Care Policy This defines how you will provide customer service through your online channels.
  6. 6. 4. Communication & Engagement Plan Once the foundational elements are setup, you need a plan for creating and distributing your content in order to prompt engagement and generate action.
  7. 7. 5. Measurement You need a strategy for measuring your online efforts to account for: engagement, traffic, leads, conversation rates and sales. This will ensure you know what’s working and what’s not so you can adapt your franchise online brand management plan as you go.
  8. 8. twitter @wiredflare