Untangling The Wires – TV and the Web
Nigel Walley – Decipher
Wired Sussex __________________________
@nwalley
1

__________________________
@nwalley

Background – TV’s evolutionary stages
NOW
Connected
Multi- Multi-
Simple TV & Cloud
Channel Function
Converged
Simple TV
Multi-Channel Multi-Function ‘Connected’ & ‘Converged’ Cloud
Television is a simple
Arrival of analogue multi- Arrival of ‘functionality’ VOD is mainstream on TV. All services delivered
broadcast medium
channel over cable and as TV platforms add DVD sales decline quicker by single comms
with 3-5 channels
satellite but TV is still’ functionality within the (boxset viewing moves from companies (‘core
broadcast’ existing systems eg PVR, disk to VOD). providers’) , over ultra
simple VOD. high speed broadband.
___________________________________________
@nwalley 3

Five Types Of Connected TV
Broadcast core No Broadcast
Pay TV Free TV Integrated Smart Complementary Complementary
Platforms Platforms TV Screen? Device (On TV)? Device (mobile)?
___________________________________________
@nwalley

A Bit Of Background
__________________________
@nwalley
5

 Broadcast refuses to die
 The 50s audience isn’t
dead
 Remote control as an input
mechanism?
 Crap software but scale!
 TV argues amongst itself
___________________________
6
@nwalley

 Broadcast refuses to die
 The 50s audience isn’t
dead
 Remote control as an input
mechanism?
 Crap software but scale!
 TV argues amongst itself
___________________________
7
@nwalley

 Broadcast refuses to die
 The 50s audience isn’t
dead
 Remote control as an input
mechanism
 Crap software but scale!
 TV argues amongst itself
___________________________
8
@nwalley

 Broadcast refuses to die
 The 50s audience isn’t
dead
 Remote control as an input
mechanism?
 Crap software but scale!
 TV argues amongst itself
___________________________
9
@nwalley

 Broadcast refuses to die
 The 50s audience isn’t
dead
Platforms
 Remote control as an input
mechanism?
 Crap software but scale!
 TV argues amongst itself
Channels
___________________________
10
@nwalley

TV Argues Amongst Itself
Platforms
Sky Virgin
BBC
ITV
C4
Five
Sky
Channels ___________________________
11
@nwalley

Some Issues
__________________________
@nwalley
12

 Connectivity
Device / Apps Centric World
 Data is arriving
 Personalisation
 Web functionality
 Web ideas / players?
Set top box / broadcast
centric world
___________________________
13
@nwalley

2 Connected philosophies being followed
Broadcast Centric Broadcast Averse
Features: Features:
• Backwards EPG • No broadcast or EPG innovation
• PVR integrated into service • No PVR functionality
• Jump to VOD via channel • Separate app environment for all
• Streamed channels in EPG VOD content
• Limited 3rd party apps • Emphasis on 3rd Party apps
___________________________
@nwalley

 Connectivity
From Screen to  Data is arriving
Lap:
• Browse and  Personalisation
Navigation
• Search/Typing
 Web functionality
tasks  Web ideas / players?
• Log-in/Profile
• Social Media
From Lap to Screen:
• Content
Playback/Apps __________________________
• Rich Interfaces
• Targeting @nwalley

 Connectivity
 Data is arriving
 Personalisation
‘Me’
 Web functionality
 Web ideas / players?
v.
‘We’
__________________________
@nwalley

Personalisation – Login-In on TV
TalkTalk TV Samsung SmartTV Google TV Sky TV on Xbox
________________________
@nwalley

 Connectivity
 Data is arriving
 Personalisation
 Web functionality
 Web ideas
__________________________
@nwalley

 Connectivity
 Data is arriving
 Personalisation
 Web functionality
 Web ideas / players
__________________________
@nwalley

Big Thoughts...
We know nothing.........
__________________________
@nwalley

@nwalley @DecipherOffAir @iBurbiaMC
Nigel Walley
Managing Director – Decipher Group
nigel.walley@decipher.co.uk
02087474592
End
__________________________
@nwalley