Reach more customers and Maximise your sales with an efective distribution strategy. http://www.eyefortravel.com/?t=slideshare

1. The Middle East’s only event for distribution, marketing and technology executives!
Travel Distribution
Middle East 2008
17th - 18th June 2008, Jumeriah Beach Hotel, Dubai
REAch MORE cUSTOMERS
AND MAxIMISE yOUR
SAlES WITh AN EFFEcTIVE
DISTRIBUTION STRATEGy
• REACH NEW CUSTOMERS -
HEAR FROM tHESE tOp
by building your online presence and understanding
tRAVEL cOMpAnIES
your regional consumer behaviour
• INCREASE YOUR SALES -
open up new markets and identify profitable
new opportunities
• STRENGTHEN YOUR BRAND -
observe how the key players have grown so rapidly
and how you can replicate their success
• EXPAND YOUR INTERNATIONAL PRESENCE -
by forming the right global distribution partnerships
• MAXIMISE YOUR PROFITS -
by selling the right product at the right price
in your cheapest distribution channels
• EXPLOIT YOUR E-COMMERCE POTENTIAL -
by understanding how to develop a comprehensive
online marketing and distribution strategy
SEE INSIDE for full event details

2. To register call +44 (0) 207 375 7597
The event that shows you how to triumph online in the Middle East
can you afford to miss out on the world’s fastest growing travel market?
take part in this agenda-setting internationally ,and provide information to When you come to examine the
event to discover how to cash in on new – and distant –markets. Conference Agenda, you’ll see our
the Middle East’s travel boom – and This is your chance to examine events do away with classroom theory,
fully exploit the profit potential. companies that have already expanded and concentrate instead on giving you
internationally and successfully use online valuable insights into practical, proven
The Middle Eastern travel industry is travel distribution solutions, plus the
distribution to create a wealth of revenue
set to see over $3.2 trillion worth of expert advice you need to succeed – and
across the markets that only a few years
investment within the next ten years. rise above the competition.
ago would have been almost impossible
Already the UAE has become the world’s
to target. And because of our track record as
premier luxury destination. And now other
You’ll learn what works well – and what the world’s No. 1 provider of travel
Middle Eastern destinations are queuing
should be avoided at all costs. distribution events, we are able to attract
to follow in its lucrative footsteps.
a calibre of speakers that others can only
However, whilst the opportunities are Exploiting Outbound & Domestic dream of.
huge, the challenges and obstacles Demand: understand how to target Everything you learn will come directly
should not be underestimated. and sell more to the growing Middle from industry leaders and major figures,
In order to succeed, you need to first East travel market. assuring you of a treasure trove of solid
master the skill of effectively targeting fact and expert insights that is simply not
your potential customers – both globally Understand how the purchasing travel
available from any other source.
and regionally – and fully understand what consumer is changing, and how to adapt
they want from you. to these developments. the knowledge, tools and cutting-
Our expert speakers will also make edge market intelligence that will
But that’s not all.
sure you’re fully up-to-speed with the drive your business forward and
You must also make the correct business importance of language based interfaces. teach you how to cash in on the
decisions and identify the long-term coming wave of opportunity.
partnerships that will ensure your You’ll discover why it’s so vital to develop
business thrives in this highly competitive Arabic interfaces – and the pivotal role At the end of two fascinating – and
and culturally diverse region. they can play in your future regional travel inspiring – days, you’ll leave Travel
distribution campaigns. And again, you Distribution Middle East with:
The good news for you and your will be able to meet and hear from the
company, is that there is no longer any • A roadmap for action: A clear idea of
companies that are already blazing a trail
need to master the learning curve through steps you must start taking right away
in this area, and learn what they plan to
trial and error. Instead, high quality help is to ensure your business is destined to
do next.
at hand. prosper in this dynamic and lucrative
An Agenda that is guaranteed to be region
We invite you to join the 200+ top relevant to your current professional • Practical, in-depth knowledge: A full
travel professionals who will be concerns, with important topics and understanding of how to design and
attending the inaugural travel issues covered in details. implement effective distribution and
Distribution Middle East event. marketing strategies that SELL
Anyone can organise a conference on
Quite simply, this is the meeting place for • Competitive analysis: Benchmarks that
travel distribution. And many do. But
everyone who is determined to profit from show you what leading travel players –
unlike others, we understand your needs
the region’s tourism explosion. online and offline – are achieving in the
– and have the skill and experience to
Middle East, and what you need to do to
Organised by EyeforTravel, the industry’s produce an event that is refreshingly
get amongst the leaders
most renowned international information different.
portal, this event gives you the vital • High quality contacts: This is a
If you’ve attended our events before (we
knowledge and market intelligence fantastic networking event, and you
run successful conferences all around
you need to enhance and update your are guaranteed to meet future partners
the world), you know how carefully our
business strategies for 2008 – and who will help take your business to the
agendas are researched. We spend
beyond: next level
months talking to people in the travel
industry, to ensure that the business-
Exploiting Inbound Demand: We look forward to seeing
critical issues that are uppermost in your
How new distribution channels
mind right now are examined in-depth, you in Dubai, 17th – 18th June
can help you reach out to a global
customer base.
with cutting-edge, incisive analysis. 2008. put the dates in your
the only Middle Eastern conference
diary today!
Poor and underdeveloped technology in
to deliver real world experiences and
some parts of the Middle East continues Reserve your place now
to be a massive issue. That’s why
solutions that you can apply to your
own business: cut your distribution to ensure you are in the
we’ll place strong emphasis on steps conference hall, and not left
you can take to access and develop costs and increase revenues as
soon as you’re back in the office! on the waiting list.
already successful markets, reach out
Book Early and Save US$400

3. Secure your place NOW and save as much as US$400
DAy 1 - June 17th 2008
Registration Direct vs Indirect Distribution and Sales
The changing face of travel distribution in Cutting distribution costs whilst expanding your reach,
the Middle East - Position your company for is a hugely important factor to the growth and strength
maximum growth of your company. Find out how to create a cost effective
multi channel strategy
When examining the Middle Eastern Market, certain areas
are obviously booming. However there are still many, • With the shift to online distribution and direct sales, what
perhaps more subtle untapped opportunities existing effect will this have on the power of the GDS and what
within the region. Find out how to identify and profitably impact will this have on operating costs?
exploit them. • Examine how easy is it for suppliers to sell directly to the
consumer and increase profits from doing so
• With a $3.63 trillion leisure investment how can the growth
of the Middle Eastern travel industry be expected to develop • Identify and eliminate unproductive online distribution costs
over the next 10 years?
• A shift to direct online bookings is inevitable, but when
• Evaluate the booming success of the corporate market, how will this happen and how can you ensure your product
can this success be applied to the leisure market and see is positioned to benefit from this change in consumer
distribution improved? behaviour?
• New hotel companies are increasing revenues by up to • How will current travel relationships between suppliers, GDSs
25% yearly. Identify potential growth opportunities within and wholesalers change, with the introduction and shift to
the Middle Eastern online travel market and look at how greater online business? Who will benefit the most?
maintaining supply and demand is achievable in the
• Understand how to build trust in a market where most
near future
consumers want a ticket in their hands by encouraging the
• With Dubai flourishing and Abu Dhabi looking to double its market to spend online
visitor numbers from 1.3m to 3m in 9 years, in coming years Sathis Aravinda, e-Distribution Manager, Rotana Hotels Suites and Resorts
• Will technological advancements change the buying method Nanda Kumar Pillai, Distribution Manager, Eithad Airways
of Middle Eastern consumers and how will this affect the Camille Olivere, Vice President for Global E-commerce Channel
future travel trade? Distribution but still part of, Travelport
Bob Gilbert, President and CEO, HSMAI
Coffee Break
Richard Lewis, President, Jebel Ali International Hotels
Clement Wong, Travel and Toursim Manager EMEA, Identify and overcome the challenges
Euromonitor of E-commerce
Coffee Break So you have identified the challenges of E-commerce!
Now hear the techniques that you can implement to
Evaluating and examining Middle Eastern
overcome them and grow your brand
online consumer behaviour
• Evaluate the importance of an Arabic booking interface, and
As with all regions, varying levels of technology and its role in growing online booking numbers
consumer comfort effect the online travel industry. • Find out how to deal with a multilingual market. Does
To what extent is this the case across the M.E? translation software increase efficiency as well as lower costs?
• Explore exactly how many Middle Eastern consumers are • Examine the available online payment partners and how the
buying online. With an estimated 2% of travel bookings current technology can benefit you
coming from the internet, what obstacles are preventing
people from booking online and how can these be • How developed is the current financial infrastructure in the
overcome? Middle East for dealing with e-commerce transactions?
• As companies like Gulf Air start to move towards 100% • Discover the online security measures that are in place to
online sales, understand how the consumer can be captured ease the mind of the consumer
and conditioned to book online • Explore portals and interfaces, and how the importance of
• Examine the current wealth and income trends. How are they familiarisation encourages and establishes online use
likely to evolve? • Understand web search technology and how it will affect and
increase direct sales if used correctly
• How important is online trust and loyalty to the Middle
Eastern consumer? • Look at how inventory technology can change the
Walter La Faro, Director of Market Management, Expedia productivity of your company as well as increase distribution
Duncan Bramwell, VP of Sales, Distribution and E-commerce, Haroon Abdullah, Managing Director, Travelmart
Revenue-Performance Andrew Pozniak, Director E-commerce, Google
Lunch Networking party
call TODAy on +44 (0) 207 375 7597

4. contact us for details on Group Bookings
DAy 2 - June 18th 2008
Offline Vs Online Marketing and Sales hotel distribution - reach your customers
and maximise profits
With the majority of sales coming from offline channels,
moving into the online space successfully is not easy. The hotel sector is growing so rapidly within Dubai
Some companies will flourish while others will fail – hear alone that it will only be a matter of time before other
how you can become one of the winners. Middle Eastern regions will be able to harness the same
• Examine the importance of a clear brand strategy to increase opportunities
consumer awareness • With 30,000 hotel rooms expected in Dubai alone, will future
• Identify the most efficient marketing channels, increase supply exceed current demand? How do businesses plan on
loyalty and build product awareness. reaching consumers as well as maximising profits?
• Hear the importance of balancing GDS, online and 3rd party
• Drive the consumer online, will offline sales become a thing
sales channels to maximise profitability
of the past?
• In a global market place dominated by brands such as Hilton
• Discover the marketing tactics that are working and learn
and Mariott, how do you position your hotel to increase
how your business can profit from them
direct sales and maximise revenue?
• Ensure your offline strategies are complementing your online
• How can small and medium size hotels create and maintain
marketing campaigns
a strong web presence with such fierce competition from the
• What simple steps are guaranteed to tempt your existing larger chains?
customers to book online?
• With rapid growth in Middle Eastern hotels, what distribution
• Which marketing channels are the most cost effective yet still channels will be essential for the continued success of
offer the greatest coverage? this sector?
• Discover how to market and display your travel experience • How can hotels manage price across all channels and how
within the e-travel space can they be overcome?
Michael Marshal, Corporate Vice President, Ananya Narayan, Senior Vice President Global Strategy,
Rotana Hotels and Resorts Preferred Hotel Group
Kristie Goshow, Group Director E-business, Romain Saada, Director of Revenue Management,
Jumeirah Hotels and Resorts Shangri La Hotels and Resorts
Coffee Break End of conference
Airline distribution - maximise distribution
through all channels AMpLE nEtWORkInG OppORtunItIES
Middle Eastern airlines are part of what is seen as a boom End your information-packed first day at our
within its own sector. Is this growth sustainable and how is nEtWORkInG pARty. All attendees, speakers and
Airline E-commerce driving online consumer behaviour. exhibitors are invited to attend. It is the ideal place to
catch up with old friends, make valuable new contacts
• Discover the distribution tactics that will boost In and and chat with experts.
Outbound passenger numbers
• Major businesses like Emirates are rapidly growing, and have
boomed over the last15 years- Investigate what drives their
development
• With the Middle East spending more on new planes, for
example Emirates alone purchasing 55 A380’s, will the
industry create enough business over the next few years to
warrant a gross outlay of such substantial amounts? In addition, our OnLInE cOntAct cEntRE will
• Are low cost airlines reshaping the market and what effect do allow you to organise meetings in advance and touch
they have on the larger companies? What opportunities have base with those crucial contacts and will remain open
risen from this? for two weeks following the event enabling you to
make the most of your limited time.
• How can airlines encourage their customers to go direct to
their websites yet still ensure a profitable working partnership
with intermediaries?
Dr Israel Borovich, Chairman of the board, EL AL Airlines
Peter Pohlschmidt, Manager of E-commerce, Qatar Airways
AK Nizar, Head of Commercial, Air Arabia
Lunch
Or register ONlINE: www.eyefortravel.com/tdme

5. Fax this page back NOW to +44 (0) 207 375 7576
Early
ount
B ird Disc
SAVE
Travel Distribution $400
Middle East 2008
d before
if booke pril
11t hA
17th - 18th June 2008, Jumeriah Beach Hotel, Dubai
5 EASy WAyS tO REGIStER FOR tHE cOnFEREncE
pHOnE: Call Paul Lane on +44 (0) 207 375 7597 WEB: www.eyefortravel.com/tdme
FAx: This form to +44 (0) 207 375 7576 * MAIL: EyeforTravel Conference Booking,
Customer Services, 7-9 Fashion Street,
EMAIL: rob@eyefortravel.com
London, E1 6PX, UK
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Register now at www.eyefortravel.com/tdme

6. Register online now and save US$400!
Early
ount
B ird Disc
SAVE
Travel Distribution $400
Middle East 2008
d before
if booke pril
11t hA
17th - 18th June 2008, Jumeriah Beach Hotel, Dubai
5 REASOnS tO AttEnD HEAR FROM tHESE tOp
InDuStRy ExpERtS
1
Focusing on the issues that are important to YOU:
We’ve spent the last few months speaking and listening to Bob Gilbert, President and CEO, HSMAI
what it is that you want and need to hear to stay ahead of your Walter La Faro, Director of Market Management,
competitors in the Middle Eastern travel market. As a result Expedia
we know that our conference agenda is not just relevant and
Duncan Bramwell, VP of Sales, Distribution and
insightful but essential to your distribution, marketing and
E-commerce, Revenue-performance
pricing needs.
2
Sathis Aravinda, e-Distribution Manager,
Networking: Rotana Hotels Suites and Resorts
The Middle Eastern Travel Distribution Conference provides Nanda Kumar Pillai, Distribution Manager,
you with the perfect opportunity to network and meet with your Eithad Airways
industry peers who are facing the same complex challenges
as you. It is the ideal place to establish, cement and renew Camille Olivere, Vice President for Global
partnerships that are essential to the success of your business. E-commerce Channel Distribution but still
Furthermore, the exhibition allows you to meet with leading part of, travel port
providers of cutting-edge travel products and solutions, saving Haroon Abdullah, Managing Director,
you both time and money. travelmart
3
High Quality Speakers: Andrew Pozniak, Director E-commerce, Google
This event brings together over 25 experts in travel distribution Michael Marshal, Corporate Vice President,
from the most influential Middle Eastern and international travel Rotana Hotels and Resorts
companies. These dynamic speakers will share their wealth Kristie Goshow, Group Director E-business,
of experience, knowledge and expert predictions with you, to Jumeirah Hotels and Resorts
ensure that you profit from their vision and take away essential
best practise. Dr Israel Borovich, Chairman,
4
EL AL Airlines
Interactive Discussions: Peter Pohlschmidt, Manager of E-commerce,
Have your say and get your essential questions answered Qatar Airways
with in-depth panel debates and interactive Q and A sessions.
Ananya Narayan, Senior Vice President Global
This is your chance to learn from and talk to the experts in the
Strategy, preferred Hotel Group
industry. Take away business-critical advice on how to push your
company forward in 2008 and expert predictions on the future Romain Saada, Director of Revenue
market place. Management, Shangri La Hotels and Resorts
5
Richard Lewis, President,
Group Discounts: Jebel Ali International Hotels
Come along to the Conference with your team and make
substantial savings on your ticket price. Not only will you receive Clement Wong, Travel and Tourism Manager
an expert briefing, but your team will also be able to take away EMEA, Euromonitor
real-life approaches that stretch right across your business. AK Nizar, Head of Commercial, Air Arabia
5 EASy WAyS tO REGIStER FOR tHE cOnFEREncE
pHOnE: Call Paul Lane on +44 (0) 207 375 7597 WEB: www.eyefortravel.com/tdme
FAx: This form to +44 (0) 207 375 7576 * MAIL: EyeforTravel Conference Booking,
Customer Services, 7-9 Fashion Street,
EMAIL: rob@eyefortravel.com
London, E1 6PX, UK
Book Early and Save US$400!