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EyeforTravel - Revenue Management & Pricing in Travel USA 2009


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How to Price for Profit and Increase Market Share in a Changing Economy.

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EyeforTravel - Revenue Management & Pricing in Travel USA 2009

  1. 1. SAVE $3 Travel Distribution 0 on your 0 Summit N. America 2009 Confere nce Pas s! September 16-17, The Westin, Michigan Avenue, Chicago Register before July 3 Revenue Management & Pricing in Travel 2009 How to Price for Profit and Increase Market Share in a Changing Economy ORGANIZED BY: Two days of networking and learning – a Top speakers from must-attend for senior RM executives in travel leading travel brands • THE ECONOMY: reinvent your rM & pricing strategies to stimulate demand and take advantage of the economic climate Sharon Duffy, VP Revenue Management, Dr. Bill Brunger, Internal Consultant, • FORECASTING: Discover how to maintain accurate Hilton Hotels corporation continental Airlines (retired) forecasts, make optimal pricing decisions and achieve higher revenues • PRICING: Get expert advice on setting the right prices for the right customer at the right time Chinmai Sharma, VP Revenue Julie Szudarek, VP Revenue Management, Wyndham Hotels group Management, orbitz Worldwide • DISTRIBUTION: optimize the synergy between distribution and rM to increase profits • MARKET SHARE: How do you steal it from others while Scott Nason, VP Revenue Management, Dr. Peter Belobaba, Principal Research protecting your own? American Airlines (retired) Scientist, massachusetts institute of Technology (miT) • DISCOUNTING: What are the alternatives, and should you embrace them? • THE ROLE OF THE RM: Why is your contribution more Mark Molinari, Executive Director of John Enright, Executive Director, important now than ever before – and how do you train Revenue Management, Strategic Marketing, Revenue Account Management, The venetian Resort Hotel casino Preferred Hotel group and retain your top people? SPONSORS MEDIA SPONSORS Jeff Roy, Director – Air Revenue Jim Rozell, Revenue Optimization Leader, Management, collette vacations carlson Hotels Worldwide ONE PASS GIvES YOU UNLIMITED ACCESS TO 3 CONFERENCES TRAvel DisTRibuTioN summiT ReveNue mANAgemeNT AND PRiciNg mobile sTRATegies foR TRAvel
  2. 2. Reinventing your Revenue Management Strategies: How can US travel businesses profit from the worst recession since The Great Depression? reserve your place at the Conference on the contrary. effective rM processes Beyond discounts: What are the smartest that shows you how to help your business can still make all the difference to your Revenue Managers doing – and should you survive – and thrive – during the economic organization’s bottom line – and perhaps now, be concerned? crisis… and prepare for the green shoots a bigger difference ever. When you come to check out the conference of recovery agenda you’ll see that as well as evaluating the the fact is, you need to give direction not 2009 will go down as the year that revenue take direction. to positively impact revenue, value of opaque pricing you’ll also be able to Managers in travel industry firms across you need to know how to convince senior fully investigate alternatives to discounting. america realized their forecasts based on management to adopt new, and perhaps In particular, we’ll focus on stealing market historical data were no longer worth the paper even initially unpopular strategies. and this share. after all, since demand has plummeted, they were printed on. conference will give you the ammunition you one of the few ways left to grow your business So what now? the name of the game is need to do just that. is to capture business from your rivals. solely reinvention. Quietly yet confidently, a small by discounting? that’s great for customers, but For example, the issue of whether or not to percentage of travel revenue Managers are what about your brand? discount is becoming increasingly contentious switching strategies. By thinking differently Find out how to communicate the true value as the weeks go past. should you continue – and acting differently – they are turning of your products and services. and how to to cut your rates? What are the alternatives? economic challenge into brilliant opportunity. improve customer relationships… boost How much is at risk if you make the wrong It makes the timing of this year’s revenue choice? and is it fair to say that today’s short- loyalty initiatives… improve direct marketing Management and pricing in travel Usa term decision will affect your organization’s revenues… and not even think about cutting conference better than ever before. Because profitability for years to come? back on service. this year, our mission is to show you how to: None of the above can be achieved effectively this is the one proven event in america where • Adapt fast to today’s enormously tough without optimizing cost centers and profits – you’re guaranteed expert answers to these and business climate making rM an operational imperative. other equally pertinent questions. • Get ready for the economic upturn – and It’s all knowledge and market intelligence you have your own rM recovery plan waiting in We’ll demonstrate what the travel leaders are cannot afford to ignore. otherwise, it’s YoUr the wings doing to quickly change strategies and policies market share that revenue Managers will be to reflect current conditions. come and find chasing. Make sure you understand why Revenue out which channels and demand segments Managers can be more valuable now than This event will sell out. Immediate booking are performing better than average… what ever before is strongly recommended. We look that implies about current sales targets and Quite simply, the value of revenue Managers pricing… and how to zone in on specific forward to seeing you in does not need to plummet during hard times. marketing programs that deliver top results. Chicago, 16 – 17 September 2009. One Pass Gives You Access to Three Co-Located Conferences Choose from over twenty in-depth sessions and network with a wide variety of senior travel executives across three tracks: Distribution, Revenue Management and Mobile Technology DAY 1 DAY 2 Networking Cocktail Party 5-7pm at the close of day one TRAvEl REvEnuE MobilE TRAvEl REvEnuE MobilE disTRibuTion MAnAgEMEnT sTRATEgiEs disTRibuTion MAnAgEMEnT sTRATEgiEs suMMiT & PRiCing foR TRAvEl suMMiT & PRiCing foR TRAvEl Supplier & OTA Adapting RM in Mobile in Travel: keynote: Mobile Relations the current What’s the Hype Meta-Search Transaction Payments All About? The evolution of RM economy MORNING keeping Your MORNING case Studies: innovations in customers Through industry Analysis Market Share vs experiments in Mobile Mobile Search Profitbility Ancillary Revenue Monetizing Online integrating RM and initial Trials and integrate Mobile Future Developments customer-centric into Your Systems Programs Distribution RM & Loyalty LU N C H B R E A K LU N C H B R E A K Social Media Mobile for Search, A Holistic Approach to Where does Mobile Fit Marketing and independant Hotels Marketing and into Distribution Pricing Distribution AFTERNOON AFTERNOON Analysis Trip Planning Tools Merchandising Alternative Lodging Find, Train and Retain Through Mobile content Options Revenue Managers Forecasting that Sells the Mobile channel Airlines: GDSs and Ancillary Revenue Travel Products that New Technology for Sell via Mobile Travel Distribution this is a visual representation and is not a timed agenda Register now Online at:
  3. 3. “A great opportunity to stay current with ever-changing industry trends chairmen: keynote Presentation: • How do you segment customers by price sensitivity Tom Walker, Managing Director, roomrevenew and gauge the likely effect discounting will have on growing Market share vs growing Profits: their current and future purchases? steve Pinchuk, VP Profit Optimization, SAS institute which strategy is best for the Current • How do your customers perceive discounts and Climate? promotions? Day One: • What are the alternatives to discounting? • What are the pros and cons of these 2 strategies? September 16, 9am – 7pm • How can you protect your brand and provide • Are these two strategies mutually exclusive? value-added components instead of discounting? Session 1: Presentations and Panel • Should you reduce rates to steal market share? What is the danger here? • Should you reduce rates to steal market share? Adapt & update your Revenue How could this affect your profitability? • Once you have reduced your rate to steal market Management & Pricing strategy to Profit share, how do you build forecasts that examine • What are the advantages of lowering your rates? in the Current Economic Climate profitability? • Exactly how hard is it to increase prices after a • Other than discounting, how else can you steal downturn? It’s essential to protect profitability and generate ancillary revenues during the recession – and that market share? • How can you integrate marketing with yield to means you need to adapt your strategies on an • What things can you do to drive up RevPAR? How optimize promotion and marketing spend? ongoing basis. Just dropping rates is no good. You do you gain new exposure that separates you from • Of all the online agencies, Priceline and Hotwire are need to communicate the value of your product more your competitors? reporting the highest profits: than ever, whilst appealing to different segments Jim rozell, Revenue Optimization Leader, Carlson - Why are opaque channels are so popular with and stealing market share wherever you can. Your Hotels Worldwide customers in the current climate? customers, meanwhile, are demanding the best value - How can you use opaque channels as an Session 2: Presentations and Panel from every dollar they spend, and are willing to take alternative to discounting, while still maintaining bigger risks. In this session you’ll get tips on analyzing increase Profits by optimizing the rate integrity? your performance, measuring your success and achieving your goals in this difficult time. synergy between distribution & • Fare families, like those used by Air Canada, offer Revenue Management customers a multiple of differentiated products, • In an economic downturn should you chase profit each with different price points: or revenue? • How is the distribution landscape changing – and how are the changes affecting revenue - How can you replace traditional notions of fares • Lessons from history: How does this recession differ with fare families to increase conversion and management and pricing? from previous periods of downturn? improve profitability? • How do you create seamless interaction between • What signs will herald the end of the recession and - Is there something inherently advantageous in the distribution, crM and revenue management data? which markets are leading indicators? fare family structure? • What’s the most lucrative way to manage channels • How can hotels and airlines exploit opportunities - If so, how do you need to change your rM when demand is low? and actually thrive right now? strategy? • How can you keep track of every channel? • How can you appeal to different segments and - How should you look at demand when people steal market share? • What data is essential to make profitable revenue can book in multiple fare classes? management and pricing decisions? • Which channels will profit from changes in Julie szudarek, VP Revenue Management, Orbitz consumer behavior brought on by the recession? • How is innovation in distribution methods Worldwide impacting rM and pricing? • Providing value to your customers: How can you Melissa skluzacek, Director of Revenue Management, build value into your marketing campaigns – and • How can you review third-party distribution Midwest Airlines deliver an emotional appeal to your customers? agreements to retain control of rates and availability? kristi White, Director, Revenue Optimization, • How do you need to change your revenue TravelCLICK management processes during this recession? • Reservations costs, rates and availability: How do you balance the numbers for maximum Matt Busch, Director of Pricing Strategy, • What channels or demand segments are InterContinental Hotels Group profitability? performing better than average? What does this imply about your current sales targets and pricing? • Effective channel management: What are the Networking Coffee Break secrets of limiting revenue leakage and maintaining • How can you use RM data to determine which rate integrity? Session 4: Presentation and Panel marketing programs are generating incremental revenue – and claim maximum profit from the most chinmai sharma, VP Revenue Management, successful campaigns? Wyndham Worldwide forecasting: integrating the Effects of Dr. peter Belobaba, Principal Research Scientist, chris anderson, Assistant Professor, cornell distribution and Pricing to Achieve Massachusetts Institute of Technology University, School of Hotel Administration higher Revenues sharon Duffy, VP Revenue Management, Hilton Bad news for revenue Managers: the economic Roundtable Lunch Break Hotels Corporation slowdown has rendered forecasts based on historical Session 3: Presentations and Panel data pretty useless. so what do you do now to make Jeff roy, Director – Air Revenue Management, smarter pricing decisions, identify ways to maximize Collette Vacations Expert Advice on setting the Right profit and apply pricing restrictions? knowing when Doug Hesley, Corporate Director of Revenue customers buy your products is a crucial factor in Prices for the Right Customer at the Management, Norwegian, Cruise Lines savvy rM right now, and this session shows you how Right Time: should you Respond to the Networking Coffee Break to generate accurate forecasts that use the correct Elasticity of demand by Reducing Prices? blend of historical data and latest trends. to discount or not to discount? It’s an increasingly • Demand forecasting: How do you identify demand contentious issue as companies struggle to compete. by segment and time, and marry the findings to What’s more, the decisions you make today will affect your rM and pricing strategy? your profitability for years to come. so cutting prices may delay your ability to benefit when the economy • Forecasts: To what extent can you rely on does bounce back. should you cut your rates? What technology – and how much is down to the human are the alternatives? and how much damage could touch? you do? “A diverse list of topics which are highly relevant to the travel
  4. 4. s while affording excellent networking opportunities” Eric Zaner, Leisure Link • How can you know if your forecasts are going to What’s more, airlines have been surprised by the lack • Opaque channels are becoming more popular be inaccurate – and what should you do to protect of customer backlash, so this is becoming the norm. with rate-hungry consumers. Does brand loyalty revenues? so is generating ancillary revenue a better alternative inevitably diminish in a recession? and what can • If traditional RM systems produce inaccurate to discounts? you do to maintain customer loyalty? forecasts, what other methods can you use to • Which ancillary revenue products and services will Mark Moliari, Executive Director of Revenue track demand? deliver maximum profitability for your particular Management, Strategic Marketing, The Venetian • How will cancellations and no-shows impact your business? Resort Hotel Casino forecasts? • Hotels: How do you identify the most profitable Juston parker, CEO, Parker Hospitality • How much data do you need to forecast guests and include non-room revenue in your tammy Farley, Principal, The Rainmaker Group accurately? Do you really need a full year? How strategy? Hariharan subramanian, Director, Sabre Holdings can you create a “booking pattern” database? • How do you effectively manage your ancillary • Can you use algorithms to process your historical revenue partnerships – and overcome Roundtable Lunch Break demographic data to produce accurate forecasts? technological challenges? • How can you use technology to gain a greater • What are the secrets of creating a program that’s Session 7: Presentations and Panel understanding of competitor prices? consistent with your brand and avoids alienating customers? spotlight on Revenue Management for • Will it pay to put your competitors’ pricing at the heart of your forecasting strategy? • How should you profile your customers to target small & independent hotels them with the most relevant ancillary revenue • How do you overcome the unique challenges • What’s the best way to work with the marketing offerings? posed by small and independent hotels? team and use your forecasts to identify need periods and opportunities? • How can hotels, casinos and other suppliers jump • Should you look to reservations managers as onto this lucrative, airline-led bandwagon? potential revenue managers? Greg Weiss, VP Revenue Management, Joie de Virve Hospitality • Total Revenue Management: How do you maximize • What revenue management technology is suitable revenue across all revenue streams? and affordable for your business? kim Nugent, Corporate Director Revenue Management, Benchmark Hospitality International • Maximum profitability: How do you analyze • How can hotels price competitively to gain ancillary revenue behavior by customer segment exposure and revenue while maintaining rate Networking Drinks Party and use your rM system to squeeze out extra integrity? dollars? • How can small and independent hotels build guest Day Two: Dr. Bill Brunger, Internal Consultant, Continental loyalty with a rational pricing strategy? September 17, 9am – 4pm Airlines (SvP Network, retired) • How do you increase revenues when you’ve got andrew Goldstone, Sr. Director, Revenue high occupancy rates? Cornell University Breakfast - Open to All Management, isle of Capri Casinos • How do you raise your appeal to higher-rated Q&A Breakfast with Chris K. Anderson, Ph.D. Networking Coffee Break segments? cornell University office of executive education invites attendees of eyefortravel´s revenue Session 6: Presentations and Panel John enright, Executive Director, Revenue Account Management and pricing conference to a Q&a Management, Preferred Hotel Group breakfast with chris anderson, ph.D. chris is an Customer-Centric RM & Pricing strategy: kurien Jacob, SVP Revenue Management and assistant professor at the cornell school of Hotel why it Pays you to Target specific Distribution, Highgate Hotels administration. this breakfast will allow for an in- Customer segments & nurture loyalty: depth discussion surrounding revenue management keynote Presentation: In a recession, retaining loyal customers is priority within the hospitality industry. No. 1. today’s travel leaders are those who not only finding, Training & Retaining Talented keynote Presentation: understand their customers, but are also rolling out Revenue Managers customer-centric pricing strategies that reflect this The Evolution of Revenue Management: this is Not the time for your revenue Management knowledge (not all customers are cutting their travel department to hunker down and survive. on the where have we been and where are budgets right now) and putting the right options in contrary, it’s a great opportunity to add value to we going? front of them at the right time: your organization and thrive! But with more pressure • Over the past 25 years, the term “Revenue • How are Revenue Managers responsible for loyal than ever on revenue Managers to keep a company Management” has become closely associated with customers? How can you avoid doing harm? profitable, where do you find the best people, train pricing in the airline business. How did airlines • How much will it cost you to improve synergy them, and keep them loyal? “invent” this science and progress it to where it is between your crM and rM data – and how big is • How do you prevent your best people from being today? the potential reward stolen? • What roles did Information Technology and • How do you address a customer’s willingness to • What skills are imperative – are they instinctive or operations research play in bringing rM to the pay? can they be taught? current state of the art? • What’s the most profitable way to segment your customer data and target specific groups? • How do you keep up with the latest trends and • What are the major shortcomings of the current ensure your staff are well educated in the face of state of revenue management? • Should you segment customers differently in a cost-cutting? • And what does the future hold for us? recession? • How can you use technology to enable your team scott Nason, VP Revenue Management, American • Airlines are charging lowest-fare customers fees for to devote more time to marketing and sales? Airlines (retired) checking baggage, whereas high-fare customers are exempt. Which segments should receive • How can you decentralize RM so your people can Session 5: Presentations and Panel make faster decisions? consistent pricing and which should experience Maximize Profits by selling Ancillary elasticity? Greg cross, Revenue Management Consultant & • How do you overcome the challenge of aligning former SVP Revenue Management, Hilton Hotels Products & services Corporation crM and revenue Management departments? When Us airlines posted enormous losses last year, they began looking at all parts of their operations to • What does your guest look like? What does your Networking Coffee Break generate cash… now United airlines expects to make guest value? What do you have that is of value to a $1.2 billion this year through fees and charges. specific guest? industry and provided value to all participants” Ben Druce, WestJet
  5. 5. Register on the Secure Website at Travel Distribution Summit N. America 2009 september 16-17, The westin, Michigan Avenue, Chicago SAVE $3 on your 0 0 Revenue Management & Pricing in Travel 2009 Confere nce Pas Re s! gister before July 3 see what your peers said REGISTER NOW! about our 2008 event: how To REgisTER GROuP DiScOuNTS: For more details on group discounts please call Sinead Mallon at eMAiL: with your full +44 (0) 207 375 7228 or email “It is great to see group genius contact details and we will process your at work- a collaboration of travel registration HOTeL DiScOuNTS: We have arranged a special discounted room rate at The Westin. professionals to benefit the ONLiNe: Go to and Reservation details will be sent to you when you register. future of our industry” submit your details for instant confirmation. You can pay directly on the secure site or NO RiSk ReGiSTRATiONS: Jacki Marks, Director of Pricing and Inventory, If your diary changes DON’T WORRY! We accept cancellations up request an invoice. until Friday 14th August and a full refund will be given prior to Funjet Vacations FAx: +44 (0) 207 375 7576 – UK this date. (With the exception of non-refundable bronze passes) Credit card registrations are subject to a 10% cancellation fee and “It was the perfect opportunity cALL: Sinead on +44 (0) 207 375 7228 – UK cancellations must be received in writing. to keep abreast of current trends. It also provides the chance SuPeR VALue! One PASS GiVeS yOu ACCeSS TO ALL 3 COnferenCeS to network with fellow Please tick the package price box you require below: Register before July 3 Register before Aug 7 Normal Price SAVE $300 SAVE $100 RM professionals across a GOLD PASS variety of hospitality industries” • North American Online Travel Market Report Dan Skodol, Director of Revenue Management, (worth $995 if purchased separately) $2365 $2565 $2665 Trump Entertainment Resorts • 2 Day Conference Pass • CD-Rom of the conference (audio and presentations) “Once again EFT has put SiLVer PASS together a diverse list of topics • 2 Day Conference Pass $1495 $1695 $1795 that are relevant to the travel • CD-Rom of the conference (with presentations and an audio stream) industry which provided value to all participants” BrOnze PASS (fLexiBLe) Ben Druce, Director of Revenue & Pricing, WestJet $1295 $1495 $1595 • 2 Day Conference Pass “It was great to hear and see the BrOnze PASS (nOn-refunDABLe) • 2 Day Conference Pass $1195 $1395 $1495 vision of Revenue Management from industry experts” One DAy PASS $895 Sarah Bergeron, Regional Director of Revenue • Valid for either day Management, Intrawest Corp Block letters please Mr / Mrs / Ms / Dr: First name: Last name: Buy a GOLD PASS to get the North Company: Position/Title: American Online Travel Report 2009 Telephone: Fax: This report is perfect for those who value stats, and want to understand how North American travel consumers are Email: currently behaving and what changes are expected in the Address: next few years. It’s packed full of in-depth original data and detailed analysis, identifying trends within the airline, Zipcode: hotel, car rental, cruise, rail, bus, package and online Country: intermediary sectors. Plus, it includes very clear insights into travel distribution trends within the domestic and Payment: outbound travel segments. I enclose a check/draft for: $_________________ (payable to First Conferences Ltd) Please invoice my company: $_________________ Purchase Order No.:____________________ NB: Full paymeNt must Be received BeFore the eveNt © Copyright 2009 First Conferences Ltd. EyeforTravel reserves the right to make Please charge my credit card: $________________ AMEX Visa Mastercard changes to the programme prior to the event. All rights reserved. This document contains original material Credit card number: Security code: Expiry Date: which is protected by copyright. No unauthorised use of the material herein may be made without the prior consent of First Conferences Ltd. EyeforTravel is a proprietary creation and trademark of First Conferences Ltd. Name on card: Signature: Register Soon to Benefit from Early-Bird Discounts!
  6. 6. Travel Distribution Summit N. America 2009 SAVE $3 september 16-17, The westin, Michigan Avenue, Chicago on 0 0 Confere your Revenue Management & Pricing in Travel 2009 nce Pas s! Regist e r befor e July 3 AMPLE OPPORTUNITY WHO YOU WILL MEET TO NETWORK WITH THE 39% Hotel / Resort/ Accommodation Provider 25% Online Travel Agencies BEST IN THE INDUSTRY Below is a detailed breakdown16% Technology/ Marketing Solution Providers of last year’s attendees 17% Other suppliers (Cruise, Car, Airlines) travel distribution is based on partnerships and at this event deals are initiated, refreshed and 2008 ATTEndEEs by sEnioRiTy3% Press, Academics, Consultants most importantly sealed. We know how important your time is, which is why we have specifically 39% Hotel / Resort/ Accommodation Provider designed this event to allow you to meet your 25% Online Travel Agencies fellow delegates and start talking. These include: 16% Technology/ Marketing Solution Providers ONLINE NETWORKING CENTER - For two 17% Other suppliers (Cruise, Car, Airlines) 39% Hotel / Resort/ Accommodation Provider weeks leading up to the event, you can network 3% Press, Academics, Consultants 25% Online Travel Agencies online with fellow delegates with our purpose built 16% Technology/ Marketing Solution Providers messaging service. arrange meetings and avoid 17% Other suppliers (Cruise, Car, Airlines) missing those crucial contacts 39% Hotel /Academics, Consultants Provider 3% Press, Resort/ Accommodation 25% Online Travel Agencies PRE-CONFERENCE RECEPTION – pick 16% Technology/ Marketing Solution Providers 2008Other suppliers (Cruise, Car, Airlines)CoMPAny TyPE ATTEndEEs by up your badge, catch up with old friends and 17% 3% Press, Academics, Consultants avoid the morning rush before heading out for the evening 40% Director NETWORKING DRINKS PARTY - at the end 24% VP of an information-packed first day this informal 17% Manager reception is the perfect opportunity for you to 14% CEO/MD/President meet your fellow attendees, see the products on 5% EVP/SVP offer and discuss the issues that have been raised 40% Director 24% VP 40% Director 17% Manager 24% VP OVER 80 EXPERT SPEAKERS INCLUDING: 14% CEO/MD/President 5% EVP/SVP 40% Director 17% Manager 24% VP 14% CEO/MD/President Travel Distribution Summit Glenn Fogel, EVP Corporate 5% EVP/SVP Sameer Poonja, VP Online Distribution Sharon Duffy, VP Revenue Management, Andrew Goldstone, Sr. Director, 17% Manager Development, Hilton Hotels Corporation Revenue Management, Isle of Capri & E-Commerce, Kiwi Collection Inc. Matthew Crummack, SVP Lodging, 14% CEO/MD/President Expedia Sam Shank, CEO, Dealbase Jeff Roy, Director – Air Revenue Casinos Jared Miller, Sr. Director, Customer 5% EVP/SVP Julie Atkinson, Sr. Director Global Tammy Peter, VP Channel Management, Management, Collette Vacations Mark Moliari, Executive Director Self-Service, Continental Airlines Online Sales and Distribution, Wyndham Hotel Group Jim Rozell, Revenue Optimization of Revenue Management, Strategic Kristen Manion, Director, Direct Starwood Hotels & Resorts Worldwide Noreen Courtney-Wilds, VP Sales, Leader, Carlson Hotels Worldwide Marketing, The Venetian Resort Hotel Marketing and CRM, Delta Airlines Melissa Skluzacek, Director of Revenue Casino Scott Hyden, President, STA Travel JetBlue Airlines Greg Brockway, CEO, TripIt Virginia Suliman, VP Web Design and Ted Souder, Head of Travel – Central Management, Midwest Airlines Juston Parker, CEO, Parker Hospitality Julie Szudarek, VP Revenue Michael Perhaes, Assistant VP Development, Hilton Hotels Corp. Region, Google Tammy Farley, Principal, The Management, Orbitz Worldwide Marketing, MGM Grand Hotel Anil Aggarwal, CEO, MileStone Yen Lee, President, Uptake Rainmaker Group Internet Marketing Chinmai Sharma, VP Revenue Ken Bostock, MD Airport Strategy Jeff Davidoff, CMO, Orbitz John Enright, Executive Director, Management, Wyndham Worldwide and Continuous Improvement, United Roseanne Landay, Director of Strategy Revenue Account Management, Anne Payne, CEO, Be Dynamic Airlines and Business Development, Pleasant Chris Anderson, Assistant Professor, Preferred Hotel Group Holidays Sharon McAuliffe, Sr. Director Cornell University, School of Hotel Chris La Rose, Director Web Product E-Commerce, Aston Hotels & Resorts Kurien Jacob, SVP Revenue John Peters, CEO, Tripology Administration Strategy, Hilton Hotels Corporation Management and Distribution, Doug Miller, VP Global Media, Expedia Matt Busch, Director of Pricing Highgate Hotels Tom O’Neil, Account Executive, Google Gregg Brockway, CEO, TripIt Paula Twidale, EVP, Collette Vacations Strategy, InterContinental Hotels Group Cory Garner, Director of Merchandising Greg Cross, Revenue Management Jeff Plaisted, National Sales Manager, Strategy, American Airlines Jan Wood, Travel Industry Consultant Kristi White, Director, Revenue Consultant & former SVP Revenue Microsoft Mobile Advertising, Business Consultant, Teradata Optimization, TravelCLICK Management, Hilton Hotels Corp. Microsoft Corporation Kyle Moore, VP Air and Ground Content and Shopping, Sabre Travel Network Corporation Hariharan Subramanian, Director, Michael Dalesandro, CEO, Where I’ve Kate Burda, VP Sales, Extended Stay Sabre Holdings Mobile Strategies for Travel Diane Clarkson, Travel Industry Analyst, Been Forrester Research Hotels Greg Weiss, VP Revenue Management, Gareth Morgan, Director of Product Joie de Virve Hospitality Mike Daly, VP Travel Services, Rearden Jessica Kornacki, VP Marketing, Management, InterContinental Hotels Mark Mahaney, Director, Internet Commerce Endless Vacation Rentals Kim Nugent, Corporate Director Group Research, Citigroup Investment Fraser Campbell, CEO, Wcities Research Bob Barnes, CEO, Zonder Revenue Management, Benchmark Chris La Rose, Director Website Hospitality International Strategy & Testing, Hilton Hotels Koen Bavinck, Sales Manager, Sound of Ashwini Karandikar, VP Client Services, Revenue Management and Range Online Media Scott Nason, VP Revenue Management, Corporation Data Pricing American Airlines (retired) Chris Amenichi, Sr. Director Josh Steinitz, CEO, NileGuide April Bridgeman, Senior Vice President, Dr. Peter Belobaba, Principal Research Dr. Bill Brunger, Internal Consultant, BCD Travel International eCommerce and Scientist, Massachusetts Institute of Deanne Dale, VP Sales and Account Distribution Planning, Continental Continental Airlines (SVP Network, Technology Management, Travelocity Business Bill Bernahl, VP eCommerce, Hyatt Airlines retired) Register now at: