Wipro omni channel merchandising shares spotlight with marketing and IT -presentation


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Find out how merchandising can grow more powerful with the help of Marketing and IT.

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Wipro omni channel merchandising shares spotlight with marketing and IT -presentation

  1. 1. Omni-Channel Merchandising Shares Spotlight with Marketing and IT1 © 2012 WIPRO LTD | WWW.WIPRO.COM
  2. 2. Merchandising can grow more powerful with the help of Marketing and IT The shift to the omni-channel retailing model has diminished the role of merchandising within the retailing organisation. However, its impact on the overall business has in many ways expanded.2 © 2012 WIPRO LTD | WWW.WIPRO.COM
  3. 3. Sharing the spotlightToday, within the new omni-channel retail organization, merchandising’s once pre- eminent role must now be shared with some “co-stars,” primarily marketing and information technology. Reasons for the growing importance of marketing and IT: Marketing IT • All-important storehouse of • Technological tools to sense customer data customer demand - to • Ownership of the measure store traffic, mobile communication vehicles to traffic, real-time, item-level reach customers – mass sales data across channels media, email, SMS and • Provides enterprise-wide social media inventory visibility in real time3 © 2012 WIPRO LTD | WWW.WIPRO.COM
  4. 4. Methods to accurately sense customer demand Retailers are using increasingly sophisticated and varied tools to sense customer demand in stores and across channels, but many face challenges in using this data to execute on their merchandising strategies4 © 2012 WIPRO LTD | WWW.WIPRO.COM Source: RIS News, Nov 2011
  5. 5. Merchandising Priorities Improving Creating demand tailored, forecast localized accuracy merchandise assortments Purchasing affinities revealed by analyzing online shopping patterns can be applied in stores to create cross-selling adjacencies and to support context-aware offers in mobile channels5 © 2012 WIPRO LTD | WWW.WIPRO.COM
  6. 6. Top Strategic Merchandising Actions (stores vs. non-store channels) Improving forecast accuracy is a higher strategic priority for non-store channels, while creating tailored, localized assortments and improving merchandise presentation are more critical in the store environment6 © 2012 WIPRO LTD | WWW.WIPRO.COM Source: Aberdeen Group, May 2011
  7. 7. • Digital Merchandising CapabilitiesEnterprise-wide, real-time inventory visibility provides a high-level view of omni-channel merchandising decisions and also facilitates faster reactions to new challenges and opportunities7 © 2012 WIPRO LTD | WWW.WIPRO.COM
  8. 8. Top Knowledge and Performance Management Capabilities (Stores vs.non-store channels) Non-store channels are far ahead of stores in achieving a centralized data repository for merchandise data, and have been better able to integrate customer demographic and purchase data with merchandise management systems8 © 2012 WIPRO LTD | WWW.WIPRO.COM Source: Aberdeen Group, May 2011
  9. 9. Merchandising System Plans for the next 3-5 years Retailers are increasingly recognizing that integrated, industry-standard merchandising systems are a necessity in today’s omni-channel environment9 © 2012 WIPRO LTD | WWW.WIPRO.COM Source: RSR Research, August 2011
  10. 10. Conclusion As the number and type of decisions around merchandising multiply along with new channels and customer touch points and as executing on those decisions becomes a greater challenge, retailers will turn to both sophisticated marketing tools and advanced IT solutions.10 © 2012 WIPRO LTD | WWW.WIPRO.COM
  11. 11. For more details please visit the link below : http://www.wipro.com/Documents/Wipro-Merchandising-TLReport- Feb-2012.pdf11 © 2012 WIPRO LTD | WWW.WIPRO.COM
  12. 12. About Wipro Council for Industry Research Wipro set up the Council for Industry Research, comprised of domain and technology experts from the organization, to address the needs of customers. It specifically surveys innovative strategies that will help customers gain competitive advantage in the market. The Council, in collaboration with leading academic institutions and industry bodies, studies market trends to help equip organizations with insights to facilitate their IT and business strategies. For more information on the Research Council visit http://www.wipro.com/insights/business-research/ or mail wipro.insights@wipro.com12 © 2012 WIPRO LTD | WWW.WIPRO.COM
  13. 13. About Wipro Technologies Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognised globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has over 130,000 employees and clients across 54 countries. For more information, please visit www.wipro.com13 © 2012 WIPRO LTD | WWW.WIPRO.COM
  14. 14. Thank You ©Wipro Limited, 2012. All rights reserved. For more information visit www.wipro.com No part of this document may be reproduced in whole or in part without the written permission of the authors. Wipro is not liable for any business outcome based on the views presented in this document. For specific implementation clients should take advise from their client engagement manager.14 © 2012 WIPRO LTD | WWW.WIPRO.COM