The Telco Mobile                            Coupon Business                            Opportunity                        ...
HIGHLIGHTS         Telco Mobile Coupon        Business Opportunity    Telcos are distinctively positioned to leverage     ...
Mobile Couponing Opportunity                  Growth in                                                     Adoption of Mo...
Current Mobile Couponing Solutions            Non-              Absence of                      Poor Tracking             ...
M2M Based Mobile Couponing Solution            M2M based Mobile Couponing – Solution Framework5                  © 2013 WI...
Phase 1         Mobile Coupon Delivery via Cloud-based Customer Profile                    Telco creates                  ...
Phase 2    Coupon Delivery based on Device Usage Characteristics                                                          ...
Solution Benefits                           Targeted Distribution                                                         ...
Conclusion                    The connected consumer in today’s Digital                     World demands personalization...
For more details please visit the link below:     http://www.wipro.com/Documents/insights/the_telco_mobil     e_coupon_bus...
About Wipro Council for Industry Research        Wipro set up the Council for Industry Research, comprised of domain      ...
About Wipro Technologies                   Wipro Technologies, the global IT business of                   Wipro Limited (...
Thank You                              ©Wipro Limited, 2012. All rights reserved.                              For more in...
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The telco mobile coupon business opportunity

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Telcos are distinctively positioned to leverage the M2M based mobile couponing opportunity & offer a strong value proposition to manufacturers, retailers and consumers and generate additional revenue streams for all.

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The telco mobile coupon business opportunity

  1. 1. The Telco Mobile Coupon Business Opportunity A framework for M2M based targeted mobile coupon delivery1 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  2. 2. HIGHLIGHTS Telco Mobile Coupon Business Opportunity Telcos are distinctively positioned to leverage the M2M based mobile couponing opportunity & offer a strong value proposition to manufacturers, retailers and consumers and generate additional revenue streams for all. This paper proposes a M2M based mobile couponing solution that promises to improve couponing effectiveness.2 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  3. 3. Mobile Couponing Opportunity Growth in Adoption of Mobile Smartphone Data Services Penetration Higher Redemption Faster Time-to- Rates Market $43 billion 500 million expected Market for mobile Mobile coupon users by coupons by 2016, eightfold growth 2013, representing a 30% from $5.4 billion in 2011 annual growth in users3 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  4. 4. Current Mobile Couponing Solutions Non- Absence of Poor Tracking Need for Targeted Dynamic Local Updates and Control Distribution Storage  Mobile coupons Modification of a Difficult to track due Traditional mobile today are largely coupon not allowed to the absence of a coupons are non-personalized once delivered& centralized required to be issuer is forced to repository of a stored locally  Can also alienate issue an alternate customer’s coupon customers and coupon, which may ownership and damage brand confuse customers redemption data equity4 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  5. 5. M2M Based Mobile Couponing Solution M2M based Mobile Couponing – Solution Framework5 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  6. 6. Phase 1 Mobile Coupon Delivery via Cloud-based Customer Profile Telco creates Redeemed Customer customer’s Customer coupon is registers for Coupon is cloud-based downloads deactivated profile redeemed at profile & required from creation with POS upload coupon customer Telco coupons profile6 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  7. 7. Phase 2 Coupon Delivery based on Device Usage Characteristics User Profile Upload Coupons Coupon Analyze  Compute best Device Data offer Customer  Upload coupon Collect analytics engine on cloud Device Data matches device data with M2M platform campaign data gathers device provided by data marketer and Register Device preference data provided by Customer customer registers device for monitoring with Telco7 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  8. 8. Solution Benefits Targeted Distribution Improved Tracking and ControlEnhanced Customer Satisfaction Solution Benefits Increased Cross- Sell and Up-Sell Opportunities Cloud Storage % off Dynamic Offers and Promotions8 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  9. 9. Conclusion  The connected consumer in today’s Digital World demands personalization and couponing must accordingly evolve from a one-size-fits-all model to a highly targeted model.  M2M based mobile couponing provides avenues for personalization beyond those offered by conventional mobile coupons and text message promotions.  The proposed M2M based mobile couponing solution promises to create new business opportunities for marketers and Telcos and deliver greater value to customers.9 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  10. 10. For more details please visit the link below: http://www.wipro.com/Documents/insights/the_telco_mobil e_coupon_business_opportunity.pdf10 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  11. 11. About Wipro Council for Industry Research Wipro set up the Council for Industry Research, comprised of domain and technology experts from the organization, to address the needs of customers. It specifically surveys innovative strategies that will help customers gain competitive advantage in the market. The Council, in collaboration with leading academic institutions and industry bodies, studies market trends to help equip organizations with insights to facilitate their IT and business strategies. For more information on the Research Council visit www.wipro.com/insights or mail wipro.insights@wipro.com11 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  12. 12. About Wipro Technologies Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognised globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has over 140,000 employees and clients across 54 countries. For more information, please visit www.wipro.com12 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  13. 13. Thank You ©Wipro Limited, 2012. All rights reserved. For more information visit www.wipro.com No part of this document may be reproduced in whole or in part without the written permission of the authors. Wipro is not liable for any business outcome based on the views presented in this document. For specific implementation clients should take advise from their client engagement manager.13 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL

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