© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL1The Data DirectiveHow data is driving corporatestrategy— and what still li...
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL2The Data DirectiveHIGHLIGHTSToday, it is the myriad forms of dataemerging ...
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL3The Organisational Data LeadersGeographic expansionImproving scenarioplann...
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL4Potential Benefits that Data can DeliverIdentifying businesstransformation...
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL5A Sector Perspective on DataAlthough it is not difficult to find examples ...
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL6Voices That MattersHigh-tech, financial services and professional services...
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL7Who’s Ahead on the Data Game? High growth firms make better use of their ...
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL8Data Insight Masters8 times as likely to have awell-defined datamanagement...
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL9The Data ChallengesFear of theunknownamong keymanagersLack ofnecessaryskil...
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL10The Fine Line on TrustTransparency Added ValueTrust ControlCore Set Of Va...
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL11Key FindingsThere is a relationship betweenearnings growth and strategicu...
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL12Conclusion Most use of data requires leadership from the top.This involv...
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL13For more details please visit the link below:http://www.wipro.com/the-dat...
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL14Wipro set up the Council for Industry Research, comprised of domainand te...
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL15About Wipro TechnologiesWipro Technologies, the global IT business ofWipr...
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL16Thank You©Wipro Limited, 2013. All rights reserved.For more information v...
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The Data Directive

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Today, it is the myriad forms of data emerging from our Internet-enabled digital world that provides the same basis for technological disruption that Internet did two decades ago

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The Data Directive

  1. 1. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL1The Data DirectiveHow data is driving corporatestrategy— and what still lies aheadAn Economist Intelligence Unit report
  2. 2. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL2The Data DirectiveHIGHLIGHTSToday, it is the myriad forms of dataemerging from our Internet-enableddigital world that provide the same basisfor technological disruption that theInternet did two decades agoThe report explores the degree to which theongoing data revolution within business isdelivering truly strategic change withincompanies, as opposed to more incrementaloptimisation gains.
  3. 3. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL3The Organisational Data LeadersGeographic expansionImproving scenarioplanning andforecastingImproving operationalefficiencyIncreasing customerunderstanding & segmentationIdentifying newbusiness modelsManaging / controllingIT spendingTop strategic aspects of role in which data has made biggest positive differenceMarketing is currently the most immediately visible user of data but other functionsin the business are making wide-ranging use of data to support myriad initiativesCIO/CTOCSOCMOCOOCFOCEOBusiness
  4. 4. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL4Potential Benefits that Data can DeliverIdentifying businesstransformationopportunitiesImproving medium-/long-term planningIncreasing cross-selling effortsDelivering processinnovationImproving financialrisk managementImproving risk managementMarketing is currently the most immediately visible user of data but otherfunctions in the business are making wide-ranging use of data to support myriadinitiatives.Top strategic aspects of role in which data has potential to make biggest differenceCIO/CTOCSOCMOCOOCFOCEOBusiness
  5. 5. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL5A Sector Perspective on DataAlthough it is not difficult to find examples of data-centric companies in nearly anyindustry, it is also obvious that some sectors have embraced data more rapidlythan others.Sectors Leading the Knowledge-led BusinessFinancialServicesProfessionalServicesHigh-techCompanies
  6. 6. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL6Voices That MattersHigh-tech, financial services and professional services companies are the mostadvanced in using data and hence are getting more out of it, while some sectorssuch as retail are constrained by poor industry conditionsRBS’s Mr NelissenOn a two by two grid, where oneaxis is the amount of data andother is the use of data,companies like eBay andAmazon are industry leaders onusing dataMr Clement from AONIt is changing our business modeland the fact is that data and theanalytics on that data are becomingof equal value to the work we havetraditionally doneIrvin Newbitt, AstraZeneca’s VPfor enterprise IT.Companies are now reshaping bothits process for discovering anddeveloping new drugs, as well asthe way it commercialises these,around data
  7. 7. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL7Who’s Ahead on the Data Game? High growth firms make better use of their data No growth firms are more likely to run into dataparalysis While no growth firms worry about the unknown,high growth firms worry about how to resourcetheir data plans High growth firms have done more to reformtheir structure and leadership around data High growth firms more often have a solid datamanagement strategy in placeThere is a strong relationship between high-growth companies and their use ofdata. Undoubtedly key to their success is the fact they have done more toreorganise their structures and leadership around data and to introduce data-management strategies.
  8. 8. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL8Data Insight Masters8 times as likely to have awell-defined datamanagement strategy inplace.More than 4 times as likely tohave changed the way theytackle strategic decisionsAlmost everyone providestheir senior executives withnew data and information tosupport their roles anddecisions2 times more likely toconsider their strategicplanning and decision-making to be data-driven
  9. 9. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL9The Data ChallengesFear of theunknownamong keymanagersLack ofnecessaryskills/expertiseTechnology/ systemsissuesData qualityissuesDisconnectb/w the ITfunction &the rest ofthebusinessLack ofleadershipfrom the topThe list of challenges faced by companies seeking to become more data-centric islong, but leading it is the ability to determine which data are truly useful.
  10. 10. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL10The Fine Line on TrustTransparency Added ValueTrust ControlCore Set Of Values Relating To DataTACT
  11. 11. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL11Key FindingsThere is a relationship betweenearnings growth and strategicuse of dataAll C-suite functions are findinguses for data, but so far datahas proved most valuable formarketing leadersThe financial services sector,technology companies, andprofessional services firms aremost prepared for the data ageBusinesses are stockpiling anevery-growing range of data andexpect data gathering tocontinue to expand rapidlyWorking out which data mattersmost is the top challenge forfirms, but there are wide-ranging issues to overcomeThose companies that claim tobe best at extracting insightsfrom data are not necessarilylooking to their CIOs to lead onthis initiative
  12. 12. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL12Conclusion Most use of data requires leadership from the top.This involves not only a commitment to invest in thenecessary systems and skills, but also to demonstratethat these are being taken seriously at an executivelevel As data initiatives do start to become more powerful,there will likely need to be an evolution in how seniordecision-making is handled Businesses should be aware that there are majorquestions yet to be fully resolved about how datainitiatives are structured and managed internally For those companies making the shift from thetactical to the strategic use of data, there will be aneed for management flexibility and open-mindedness as to the new possibilities emerging
  13. 13. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL13For more details please visit the link below:http://www.wipro.com/the-data-directive/docs/the-data-directive.pdf
  14. 14. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL14Wipro set up the Council for Industry Research, comprised of domainand technology experts from the organization, to address the needs ofcustomers. It specifically surveys innovative strategies that will helpcustomers gain competitive advantage in the market. The Council, incollaboration with leading academic institutions and industry bodies,studies market trends to help equip organizations with insights tofacilitate their IT and business strategies.For more information on the Research Council visitwww.wipro.com/insights or mail wipro.insights@wipro.comAbout Wipro Council for Industry Research
  15. 15. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL15About Wipro TechnologiesWipro Technologies, the global IT business ofWipro Limited (NYSE:WIT) is a leading InformationTechnology, Consulting and Outsourcing company,that delivers solutions to enable its clients dobusiness better. Wipro Technologies deliverswinning business outcomes through its deepindustry experience and a 360 degree view of“Business through Technology” – helping clientscreate successful and adaptive businesses. Acompany recognised globally for its comprehensiveportfolio of services, a practitioner’s approach todelivering innovation and an organization widecommitment to sustainability, Wipro Technologieshas over 140,000 employees and clients across 54countries.For more information, please visit www.wipro.com
  16. 16. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL16Thank You©Wipro Limited, 2013. All rights reserved.For more information visit www.wipro.comNo part of this document may be reproduced inwhole or in part without the written permission of theauthors.Wipro is not liable for any business outcome basedon the views presented in this document. For specificimplementation clients should take advise from theirclient engagement manager.

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