Mobile commerce


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Read how smart phones and mobility devices are bringing in a retail revolution.

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Mobile commerce

  1. 1. Customers are Ready for Mobile Commerce, but are Retailers Ready?1 © 2012 WIPRO LTD | WWW.WIPRO.COM
  2. 2. In 2015, shoppers around the world are The Retail Revolution expected to spend about $119 billion on goods and services purchased via mobile phones. That number represents about In the past, revolutions in customer-facing 8% of the total e- technology has been limited to bar commerce market. codes, computer generated tagging and interactive kiosks but smart phones and mobility devices are changing this Amazon mobile commerce sales crossed $1 billion in 2010. eBay These numbers indicate that customers are reported $2 ready for mobile commerce. The questions is, billion sales through its “Are retailers ready? “ mobile platform in 2010, which is set to double in the next year.2 © 2012 WIPRO LTD | WWW.WIPRO.COM
  3. 3. Benefits of emerging mobile practices Evolving This is highly Emerging mobile practices offer a range customer valuable data of benefits on a scale previously needs have led for retailers as inaccessible to retailers. Mobiles can: to the demand it enables them for retailers to to match have a mobile customer presence, to expectations • Provide information in real time so that add and customers can make better decisions convenience to preferences in • Leverage customer data and analytics to the shopping real time personalize the shopping experience experience. making • Drive customers into the store (and keep Social media customized “unproductive” customers away) tools on smart offers that • Improve customer satisfaction, thereby phones increase sales, increasing sales enables them drive customer • Increase cross-selling and up-selling to instantly satisfaction and • Increase repeat sales share images improve • Improve business efficiencies that drive and exchange customer profitability product loyalty. information.3 © 2012 WIPRO LTD | WWW.WIPRO.COM
  4. 4. Challenges in a successful mobile commerce play Retailers need to ensure Customers using a mobile Retailers must present their mobile phone strategy channel need to have customers with relevant complements their simple, anytime access to content in the right business by presenting product pricing. However, language. customers a convenient, competition can use this always-on shopping option data to deliver better offers. unified with other channels. Customer concerns around Retailers must ensure that Retailers must ensure their mobile commerce security mobile marketing does not marketing collateral is must be addressed. get filtered out as spam. compatible with various mobile devices.4 © 2012 WIPRO LTD | WWW.WIPRO.COM
  5. 5. The Wipro Advantage • Mobile Customer Experience (MCE) management can provide a never-before shopping experience by leveraging technology. This gives retailers an unprecedented opportunity for accelerated growth. • Wipro’s approach has been helping retail clients understand their IT requirements and innovate around their business needs. The outcome for customers has been long term business growth. • Wipro’s relentless focus on doing business better has helped clients understand their IT requirements and implement them to accelerate growth and improve business performance. • Wipro’s experience has helped create an invaluable iterative approach to developing a mobile presence for retailers.5 © 2012 WIPRO LTD | WWW.WIPRO.COM
  6. 6. For more details please visit the link below : © 2012 WIPRO LTD | WWW.WIPRO.COM
  7. 7. About Wipro Council for Industry Research Wipro set up the Council for Industry Research, comprised of domain and technology experts from the organization, to address the needs of customers. It specifically surveys innovative strategies that will help customers gain competitive advantage in the market. The Council, in collaboration with leading academic institutions and industry bodies, studies market trends to help equip organizations with insights to facilitate their IT and business strategies. For more information on the Research Council visit or mail wipro.insights@wipro.com7 © 2012 WIPRO LTD | WWW.WIPRO.COM
  8. 8. About Wipro Technologies Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognised globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has over 130,000 employees and clients across 54 countries. For more information, please visit www.wipro.com8 © 2012 WIPRO LTD | WWW.WIPRO.COM
  9. 9. Thank You ©Wipro Limited, 2012. All rights reserved. For more information visit No part of this document may be reproduced in whole or in part without the written permission of the authors. Wipro is not liable for any business outcome based on the views presented in this document. For specific implementation clients should take advise from their client engagement manager.9 © 2012 WIPRO LTD | WWW.WIPRO.COM