Five Market Trends in Mobility and Semiconductors


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Companies will have to keep up with consumer expectations. And the consumers are getting choosy. One of the primary reason for exploding innovation in the semiconductor business is the mobile device

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Five Market Trends in Mobility and Semiconductors

  1. 1. Five Market Trends in Mobility and Semiconductors Wipro and the Outsourcing Center 1 © 2013 WIPRO LTD | WWW.WIPRO.COM
  2. 2. HIGHLIGHTS Five Market Trends in Mobility and Semiconductors Companies will have to keep up with consumer expectations. And the consumers are getting choosy. One of the primary reason for exploding innovation in the semiconductor business is the mobile device This report explores the 5 trends and also the market demands & challenges that are driving these trends 2 © 2013 WIPRO LTD | WWW.WIPRO.COM
  3. 3. Market demands driving the trends Power Demands Power has to as efficient as possible and chips as thin as possible. The powerperformance battle between leading players will be the differentiator that determines who survives in the coming years 3 OEM Behavior Change Market Knowledge Semiconductor firms are now producing white label phones. You have to be a one stop shop, as OEM’s demand more than just hardware Changing OEM behavior means semiconductor films must understand indigenous market trends. The use of dual-SIM is for example very different in India and Brazil. Emerging markets need new strategies © 2013 WIPRO LTD | WWW.WIPRO.COM
  4. 4. Trend 1: Commoditization  In today’s world, semiconductor manufacturers have to be a one stop shop for complete products- this is driving commoditization  It is imperative for semiconductor manufactures to come up with something unique that can’t be commoditized - the only way to do this is through software and content  Content is king and drives volumes  Example: iTunes drives the iPad and iPhone and not the device alone primarily 4 © 2013 WIPRO LTD | WWW.WIPRO.COM
  5. 5. Trend 2: Tablets  Tablets are fast replacing traditional PCs and newer form factor devices with new use cases are picking up momentum  Content and apps are what drives tablet sales 5 © 2013 WIPRO LTD | WWW.WIPRO.COM
  6. 6. Trend 3: The Battle across four screens The four screens are a computer, a mobile phone, an automobile and a consumer electronic device like a TV. User buttons should be consistent across all four screens  User buttons or comfort should be uniform across these four mediums  The semiconductor industry has to provide the integrator for software and hardware to work across screens  ‘Immediacy needs’ represent a huge opportunity and this will drive future chip set sales  This is not only relevant to consumer goods but will also affect corporate environments like data centers  Example: A consumer watches a movie on a smart TV. He hears a song in the movie and wants to know the name and artist. He uses his TV remote to turn the TV screen into a computer screen. A search screen helps him remember the name of that song– this is defined as ‘comfort experience’ 6 © 2013 WIPRO LTD | WWW.WIPRO.COM
  7. 7. Trend 4: Enterprise Mobility  Today everything has to be mobile enabled especially with software-as-a-service apps  Traditional IT budget funds, which paid for data centers and hardware, now are flowing to cloud, analytics, big data and mobility  Example: BYOD has become a norm and is a workplace demand along with security and regulatory requirements 7 © 2013 WIPRO LTD | WWW.WIPRO.COM
  8. 8. Trend 5: Application Development  iOS. Android. Windows 8. Intel - Everyone is developing apps for them -- The winner will be the one with the most apps  By 2015 both television and computers will be touch screen 8 © 2013 WIPRO LTD | WWW.WIPRO.COM
  9. 9. The Challenges to the industry  Consolidation: the industry is consolidating as every firm struggles with these five trends  Capacity: Sometimes the foundries that manufacture chips can’t meet demand, thus creating a shortage. This obviously creates problems for those companies that must buy chips Semiconductors are a cyclical industry that is not for the faint-hearted 9 © 2013 WIPRO LTD | WWW.WIPRO.COM
  10. 10. For more details please visit the link below: 10 © 2013 WIPRO LTD | WWW.WIPRO.COM
  11. 11. About Wipro Ltd. Wipro Ltd. (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company that delivers solutions to enable its clients do business better. Wipro delivers winning business outcomes through its deep industry experience and a 360 degree view of "Business through Technology"; helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner's approach to delivering innovation and an organization wide commitment to sustainability; Wipro has over 140,000 employees and clients across 57 countries. For more information, please visit 11 © 2013 WIPRO LTD | WWW.WIPRO.COM
  12. 12. Thank You ©Wipro Limited, 2013. All rights reserved. For more information visit No part of this document may be reproduced in whole or in part without the written permission of the authors. Wipro is not liable for any business outcome based on the views presented in this document. For specific implementation clients should take advise from their client engagement manager. 12 © 2013 WIPRO LTD | WWW.WIPRO.COM