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Connected customer experience - Wipro at OOW

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This presentation outlines how Wipro through its understanding of customer lifecycle helps enterprises drive connected experience through integration of process and technology.

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Connected customer experience - Wipro at OOW

  1. 1. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL1 Wipro @ Oracle OpenWorld 13 Jayakrishnan Sasidharan Vice-President & Global Head Business Collaboration & Customer Experience
  2. 2. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL2 FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS Wipro Digital - Driving Connected Experience
  3. 3. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL3 FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS Understanding Customer Journey
  4. 4. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL4 FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS Sensing & Responding To The Customer Need PRINT ONLINE VISUAL Builds Impression
  5. 5. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL5 FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS Uses interface QR Code Hyper links Search web Sensing & Responding To The Customer Need
  6. 6. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL6 FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS Gathers Information Sensing & Responding To The Customer Need
  7. 7. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL7 FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS Purchases Sensing & Responding To The Customer Need
  8. 8. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL8 FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS Shares Experience Sensing & Responding To The Customer Need
  9. 9. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL9 FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS Gets Rewarded Sensing & Responding To The Customer Need
  10. 10. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL10 FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS Holistic Experience @ ‘Moments Of Truth’
  11. 11. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL11 FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS It Is All About Right Strategy To Address Right Needs At Right Time
  12. 12. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL12 FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS Delivering Connected Experience Requires Integration Of Technology & Processes
  13. 13. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL13 FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS … And Nurturing Ecosystem of Partners
  14. 14. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL14 Thank You Jayakrishnan Sasidharan Business Collaboration & Customer Experience Vice-President & Global Head

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