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Business transformation in a digital world


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The Digital World has created an explosion of data, that ultimately is straining communication networks. The data explosion is a result of growth in bandwidth hungry applications as well as dramatic growth in the volume of network connections. So, you have more connected devices, consuming more data.

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Business transformation in a digital world

  1. 1. Business Transformation in a Digital World TK Kurien – CEO, Wipro Technologies Marc Jacobson – Global Head Strategy and Marketing, Media and Telecoms1 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  2. 2. Global Media & Telecom SBU Today Wipro’s Media & Telecom Strategic Business Unit (SBU) delivers in excess of $1 billion of services annually Global Media & Telecom SBU Communication Telecom and Equipment Cisco Media Vendor Telecom Network Services2 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  3. 3. Welcome to the Digital World  7 Billion connected devices  2 Billion people on the Internet  1 Billion mobile workers  Over 845 million active Facebook subscribers  28 Billion gigabytes of internet traffic every month  1.8 Zeta bytes of Information  It will take 72 Million years to watch the video transmitted in one sec over the Internet by 20143 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  4. 4. The Data Monetization Gap Voice ARPU has declined steadily in developed markets since its peak in 2007 while data ARPU has grown by 30%+ over the past two years. 2000 Growth rates normalized to a base starting 1800 1600 Monetization Gap 1400 value of 100 1200 1000 18X 800 600 400 200 2X 0 2011 2012 2013 2014 2015 2016 Data Volume Data Revenues Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011-2016, Ovum, Mobile Broadband Connections & Revenues Forecast: 2011–16, Wipro Analysis, based on current revenue projections from Ovum and data traffic projections from Cisco.4 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  5. 5. Telco-Media Investment Priorities In a Digital World The Challenges and Opportunities of the Digital World Have Dictated Telco-Media Investments in Three Areas Connected Devices Intelligent Platforms Digital Highways5 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  6. 6. The Telco-Media Industry’s Dual Mandate Dilemma Cut Costs Achieved with levers that most Achieved with often require levers that may capital and stifle innovation operational such as reducing expenditure such R&D expenditure, as growing R&D cutting jobs and investments, hiring eliminating non- new staff and core investments taking a long-term Deliver Innovation business view The Telco-Media’s dilemma is even more challenging. In the Digital World, innovation is more important than ever, but market pressures are forcing industry participants to take a short term view.6 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  7. 7. Wipro Solves The Dual Mandate Dilemma  Network Transformation  B/OSS Transformation  Product Transformation Differentiate and Grow your Business  Lead-to-Cash Optimization  Product Development Services  Customer Experience Management Solutions  Digital Content Platforms Run an Efficient Standardized  Eco-Energy Services Core  Device Engineering Services  B/OSS Process Library  IT and BPO Services7 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  8. 8. CASE IN POINT Cost Optimization for a Leading Telecom Equipment Provider Wipro provided product sustenance and new feature development services for the client’s Serving GPRS Support Node (SGSN) product line, using an agile development methodology.  30% reduction in overall R&D costs  Accelerated feature development cycle  Reduction in defect backlog  Faster defect resolution turnaround8 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  9. 9. CASE IN POINT Revenue Maximization for a Leading Equipment Vendor Wipro designed and developed a next generation wireless router optimized for emerging markets. Wipro assumed end-to- end product ownership in conjunction with an outcome based pricing model and delivered rapid innovation, cost savings and an accelerated time-to-market  Product launch within 18 months  Substantial reduction in product costs  Surpassed product shipment targets9 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  10. 10. CASE IN POINT Business Transformation for a Leading Telecom Service Provider Wipro transformed the client’s IT and business processes to support the client’s 4G/LTE growth strategy. The engagement enabled seamless order management and activation across service delivery channels and lines of business.  Standardized fulfillment processes across multiple service lines  Flexible product bundling for multiple services  Order to Fulfillment process optimization from standardization and workflow automation10 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  11. 11. Thank You Marc Jacobson11 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL