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Project Managers ARE the new Content Strategists

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Being a great project manager is more than just timelines, budgets, scope, and knowing something about Agile. It’s about being the first player off the bench, the secret weapon, the switch-hitter. Our job is to fill in where needed to keep the project on track, help our team, and mitigate that darn risk. Our job is to be content strategists!

That’s right – content strategists! After managing Drupal projects for eight years, I have learned that two things hold true – content is the number one reason projects are delayed and nobody has money to pay for content (yet!). I promise you that I am not delusional. This is never going to be our full-time jobs but we can make a difference.

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Project Managers ARE the new Content Strategists

  1. 1. ARE the new CONTENT PROJECT MANAGERS STRATEGISTS
  2. 2. LYNN WINTER Production Director August Ash @lynnwintermn
  3. 3. did they want us at PARTY?
  4. 4. am I doing the RIGHT stuff?
  5. 5. what is our EVOLUTION path?
  6. 6. boundless
  7. 7. how can I make my clients HAPPY?
  8. 8. define the LIMITS what if we solve their CONTENT problem?
  9. 9. we can be the CONTENT STRATEGISTS! ready to get STARTED?
  10. 10. lead the PROCESS
  11. 11. Create their BOUNDARIES
  12. 12. Investing upfront saves BUDGET long-term
  13. 13. run a MVP process
  14. 14. HELP hire
  15. 15. the average full- time work week 47
  16. 16. budget EARLY for imagery, video and template creation
  17. 17. ASSETS start with current
  18. 18. + create document OUR ROLE + add feature notes + quick evaluation + analyze data + add new content + create deadlines
  19. 19. + create list of assets THEIR ROLE + assign responsibility + prioritize for launch + status updates
  20. 20. VALUE help analyze the
  21. 21. are KEY audiences looking for this content? does the content support KEY organizational initiatives? USEFUL
  22. 22. when was the content last UPDATED? FRESH
  23. 23. is the content CREDIBLE? accurate content is key to building trust ACCURATE
  24. 24. is someone RESPONSIBLE for each piece of content? OWNERSHIP
  25. 25. does the content work across DEVICES? DEVICE
  26. 26. is the content getting any VISITS? TRAFFIC
  27. 27. STATS review basic
  28. 28. PAGES
  29. 29. NAVIGATION SUMMARY
  30. 30. SEARCH REPORT
  31. 31. EVENTS
  32. 32. STRUCTURE outline the
  33. 33. create TEMPLATES (strongly) suggest LIMITS set firm DEADLINES pick the RIGHT tool
  34. 34. 01 gathercontent.com GATHER CONTENT
  35. 35. •  Fieldable  templates!  
  36. 36. •  Fieldable  templates!  
  37. 37. •  Fieldable  templates!  
  38. 38. •  Fieldable  templates!  
  39. 39. •  Fieldable  templates!  
  40. 40. WRITING provide advice for
  41. 41. you can’t have it ALL
  42. 42. + gather media first PROVIDE TIPS + work by sections or type + deliver 1-2 samples early + write each week + create a content style guide
  43. 43. TESTING teach content
  44. 44. testing reveals issues with CONTENT more often than UX, design or functionality
  45. 45. READABILITY
  46. 46. 01 + read-able.com
  47. 47. FINDABILITY
  48. 48. + Optimal Workshop Tree testing or First-click testing
  49. 49. COMPREHENSION
  50. 50. + complete task based on reading content + test in-person
  51. 51. + coffee shop WHERE? + client’s office + conference + online
  52. 52. MAINTAIN wait to
  53. 53. process of MANAGING roles, tasks, workflow, documentation & training for content GOVERANCE
  54. 54. wait 3 months outline MINIMAL tasks
  55. 55. + new roles OUTLINE + updated workflow + editorial calendar + maintenance plan + how to measure progress
  56. 56. POLITICS ways to manage
  57. 57. INDIVIDUAL communication is worth every minute
  58. 58. NUMBERS don’t lie
  59. 59. offer a BACKUP plan
  60. 60. offer to be the BAD GUY
  61. 61. + teach TESTING + advice for WRITING + outline STRUCTURE + review basic STATS + analyze VALUE + digest ASSETS + hire HELP + lead the PROCESS + wait to MAINTAIN + manage POLITICS
  62. 62. CREDIT extra
  63. 63. what can YOU do to MAKE a DIFFERENCE?
  64. 64. LET’S CONNECT! @lynnwintermn lwinter@augustash.com

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