Get Started on the Right Foot! - Steps organizations can take before rebuilding their website.

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Get Started on the Right Foot! - Steps organizations can take before rebuilding their website.

  1. 1. Get Started on the Right Foot! Steps organizations can take before rebuilding their website.
  2. 2. Lynn Winter Director of Projects lynn@gortonstudios.com
  3. 3. Communication Project Success
  4. 4. Your First Steps
  5. 5. 1 Build Your P roject Team 2 Define Your N eeds 3 Identify Potential Partners 4 Close The Deal 5 Manage Potential Risk
  6. 6. Build Your Project Team
  7. 7. Build Your P roject Team Effective size Time – and lots of it! Prioritize the big picture Strong leader Assign roles
  8. 8. Assign Roles PM Content Team Top Dog Brand Lead Org. Liaison QA Testers NO Person Technical Lead Content Lead
  9. 9. Define Your Needs
  10. 10. Goals Begin working together Stakeholders on the same page Project goals articulated (on paper) Resource needs identified Immediate tasks discovered
  11. 11. Define Your N eeds Who is your organization? Why are you redesigning the site? Who are you rebuilding the site for? What do your users need to do? What are your resource needs?
  12. 12. Identify Potential Partners
  13. 13. Goals Ensure good talent reply to the RFP Build relationships with potential partners Flush out your project requirements further
  14. 14. Basic Criteria Use “X” technology Strong in “X” aspects of a site build Located in your area (if important) Work within “X” budget range Available within “X” months
  15. 15. Find Your C andidates Local user groups and camps Drupal.org Your competitors Your business associates
  16. 16. Start the Conversations Get feedback on your project Learn more about the contractor Request a mini-proposal
  17. 17. Close the Deal
  18. 18. Goals Finalize requirements and post RFP Select your partner
  19. 19. RFP Punchlist Organization overview Project goals and outcomes List of your audiences List of potential features Sites with features your admire
  20. 20. RFP Punchlist 3rd party tools and integration points Desired timeline and budget Your project team RFP response requirements How to ask questions
  21. 21. Select Your P artner Technology chops confirmed Previous work shines Culture matches yours Process meets your needs References check out
  22. 22. Manage Potential Risk
  23. 23. Goals Agree upon guiding project priority – budget, scope, or timeline Remove ambiguity on big ticket items Finalize contract details
  24. 24. Chose Your Triangle SCOPE QUALITY TIME COST
  25. 25. Big Ticket Items Analytics
  26. 26. Big Ticket Items Newsletters Analytics
  27. 27. Big Ticket Items Event Registration Newsletters Analytics
  28. 28. Big Ticket Items Event Registration Newsletters Social Media Online Donations Analytics
  29. 29. Big Ticket Items Event Registration Newsletters Social Media Online Donations E-commerce Analytics
  30. 30. Big Ticket Items Mapping Event Registration Newsletters Social Media Online Donations E-commerce Analytics
  31. 31. Big Ticket Items Mapping Event Registration Newsletters Social Media Data Migration Online Donations E-commerce Analytics
  32. 32. Big Ticket Items Mapping Event Registration Newsletters Data Migration Social Media Social Media Online Donations E-commerce Analytics
  33. 33. Big Ticket Items Mapping Event Registration Newsletters Social Media Social Media Mobile Data Migration Online Donations E-commerce Analytics
  34. 34. Big Ticket Items Mapping Event Registration Newsletters Social Media Social Media Mobile Data Migration Online Donations E-commerce Analytics User Login Capabilities
  35. 35. Big Ticket Items Workflow & Permissions Mapping Event Registration Newsletters Social Media Social Media Mobile Data Migration Online Donations E-commerce Analytics User Login Capabilities
  36. 36. Big Ticket Items Workflow & Permissions 3rd Party Integrations Mapping Event Registration Newsletters Social Media Social Media Mobile Data Migration Online Donations E-commerce Analytics User Login Capabilities
  37. 37. Big Ticket Items Workflow & Permissions 3rd Party Integrations Mapping Event Registration Newsletters Social Media Social Media Mobile Data Migration Online Donations E-commerce Analytics & User Login Analytics Reporting Capabilities
  38. 38. Big Ticket Items Workflow & Permissions 3rd Party Integrations Mapping Event Registration Newsletters WTF Mobile Data Migration Online Donations Social Media Social Media E-commerce Analytics & User Login Analytics Reporting Capabilities
  39. 39. Content Gather team and assign roles What resources are available? Determine the plan for the redesign - who is doing what Become a expert on your own content
  40. 40. Content Determine value of individual content items Discuss the data migration Create long-term creation and maintenance plan Learn More!
  41. 41. Newsletter What is the purpose of this communication? How many, how often, and to who? How much content will come from the site? What level of automation is needed?
  42. 42. Social Media What are you trying to achieve? Who are you trying to reach? What channel best serves these needs and your audience? What resources are available?
  43. 43. Social Media Create your content plan How will social media integrate with your new website? Become a mini-social media expert
  44. 44. Resources The Epic List of Content Strategy Resources by Jonathon Colman jonathoncolman.org/2013/02/04/content-strategy-resources Rules of Engagement: Content Strategy for Social Media by C. C. Holland confabevents.com/downloads/slides/minneapolis-2013/ConfabMinneapolis-2013-Holland.pdf
  45. 45. Let’s Recap 1 Build Your P roject Team 2 Define Your N eeds 3 Identify Potential Partners 4 Close the Deal 5 Manage Potential Risk
  46. 46. Ready to Start! Any Questions?

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