Milestone 1 outline GASTRO Daniel Almirall  Warakorn Bunkanokwong ( Win)  Larkin D. Folsom  Ketan Shah  Jahan Taheri  Andr...
Agenda <ul><li>Background </li></ul><ul><li>Project charter </li></ul><ul><li>Business analysis </li></ul><ul><li>Customer...
Agenda <ul><li>Background </li></ul><ul><li>Project charter </li></ul><ul><li>Business analysis </li></ul><ul><li>Customer...
Foreign Body Removal
Foreign Body Removal
Foreign Body Removal
Endoscope Removal tool
Insert Endoscope
It’s hurt! Remove Foreign Body Object
Need Overtube For Protection
Problem Now Current Overtube
Too complicated
Too Expensive
Agenda <ul><li>Background </li></ul><ul><li>Project charter </li></ul><ul><li>Business analysis </li></ul><ul><li>Customer...
Mission Statement <ul><li>Develop an economic endoscopic overtube with an improved method of insertion over the Guardus mo...
Benefit Proposition <ul><li>Safety and comfort </li></ul><ul><li>Simplified procedures </li></ul><ul><li>Lower cost </li><...
Agenda <ul><li>Background </li></ul><ul><li>Project charter </li></ul><ul><li>Business analysis </li></ul><ul><li>Customer...
Market Opportunity <ul><li>36,000 </li></ul><ul><li>Foreign body ingestions </li></ul>10,500,000 Endoscope procedures per ...
Five Forces Analysis Degree of existing Rivalry:  Medium
Five Forces Analysis Many types of substitutes such as hood, snare, forcep, roth net Degree of existing Rivalry:  High
Five Forces Analysis Degree of existing Rivalry:  High  <ul><li>Small market </li></ul><ul><li>Easily reverse engineer </l...
Five Forces Analysis <ul><li>Widely available raw material </li></ul><ul><li>Meet FDA requirement </li></ul>Degree of exis...
Five Forces Analysis Degree of existing Rivalry:  High
Five Forces Analysis <ul><li>Knowledgeable customers </li></ul><ul><li>Low switching cost </li></ul>Degree of existing Riv...
We are
S O W T
<ul><li>Our Product portfolio </li></ul><ul><li>Specialize and well know in endoscope accessories </li></ul>S O W T
<ul><li>Relatively small in size </li></ul><ul><li>Bad perception from expensive product </li></ul><ul><li>Only accessorie...
<ul><li>Growth in GI market </li></ul><ul><li>No direct competitor </li></ul><ul><li>New endoscope technique </li></ul><ul...
<ul><li>FDA regulation </li></ul><ul><li>Easy to copy </li></ul><ul><li>Large size competitors </li></ul>S O W T
<ul><li>STEEP </li></ul><ul><li>Analysis </li></ul>
Societal Technological Economic Environmental Political/Legal Older population
Societal Technological Economic Environmental Political/Legal Improve in endoscopy technology
Societal Technological Economic Environmental Political/Legal Recession
Societal Technological Economic Environmental Political/Legal Disposable and easy to destroy
Societal Technological Economic Environmental Political/Legal FDA approval
Competitors
Agenda <ul><li>Background </li></ul><ul><li>Project charter </li></ul><ul><li>Business analysis </li></ul><ul><li>Customer...
Customer Interview Plan Doctors Nurses Others 4/ 15 1/ 5 1/ 10
Sample Questions?
Major Findings
Agenda <ul><li>Background </li></ul><ul><li>Project charter </li></ul><ul><li>Business analysis </li></ul><ul><li>Customer...
Reverse Engineering <ul><li>Gruadus overtube </li></ul><ul><li>Patent point </li></ul>
Reverse Engineering <ul><li>Gruadus overtube </li></ul>
Problem Now Gruadus  Overtube
 
Solid work dimension
Agenda <ul><li>Background </li></ul><ul><li>Project charter </li></ul><ul><li>Business analysis </li></ul><ul><li>Customer...
Preliminary Concept <ul><li>1 ( pros and cons) </li></ul><ul><li>2 </li></ul><ul><li>3 </li></ul>
Agenda <ul><li>Background </li></ul><ul><li>Project charter </li></ul><ul><li>Business analysis </li></ul><ul><li>Customer...
Next step
Agenda <ul><li>Background </li></ul><ul><li>Project charter </li></ul><ul><li>Business  analysis </li></ul><ul><li>Custome...
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Milestone1 Presentation Oct3

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Milestone1 Presentation Oct3

  1. 1. Milestone 1 outline GASTRO Daniel Almirall Warakorn Bunkanokwong ( Win) Larkin D. Folsom Ketan Shah Jahan Taheri Andrew Parker AJ Medford Ryan Brotman
  2. 2. Agenda <ul><li>Background </li></ul><ul><li>Project charter </li></ul><ul><li>Business analysis </li></ul><ul><li>Customer analysis </li></ul><ul><li>Reverse engineering </li></ul><ul><li>Preliminary concepts </li></ul><ul><li>Plan for Next milestone </li></ul><ul><li>Q&A </li></ul>
  3. 3. Agenda <ul><li>Background </li></ul><ul><li>Project charter </li></ul><ul><li>Business analysis </li></ul><ul><li>Customer analysis </li></ul><ul><li>Reverse engineering </li></ul><ul><li>Preliminary concepts </li></ul><ul><li>Plan for Next milestone </li></ul><ul><li>Q&A </li></ul>
  4. 4. Foreign Body Removal
  5. 5. Foreign Body Removal
  6. 6. Foreign Body Removal
  7. 7. Endoscope Removal tool
  8. 8. Insert Endoscope
  9. 9. It’s hurt! Remove Foreign Body Object
  10. 10. Need Overtube For Protection
  11. 11. Problem Now Current Overtube
  12. 12. Too complicated
  13. 13. Too Expensive
  14. 14. Agenda <ul><li>Background </li></ul><ul><li>Project charter </li></ul><ul><li>Business analysis </li></ul><ul><li>Customer analysis </li></ul><ul><li>Reverse engineering </li></ul><ul><li>Preliminary concepts </li></ul><ul><li>Plan for Next milestone </li></ul><ul><li>Q&A </li></ul>
  15. 15. Mission Statement <ul><li>Develop an economic endoscopic overtube with an improved method of insertion over the Guardus model overtube from US Endoscopy. </li></ul>
  16. 16. Benefit Proposition <ul><li>Safety and comfort </li></ul><ul><li>Simplified procedures </li></ul><ul><li>Lower cost </li></ul>
  17. 17. Agenda <ul><li>Background </li></ul><ul><li>Project charter </li></ul><ul><li>Business analysis </li></ul><ul><li>Customer analysis </li></ul><ul><li>Reverse engineering </li></ul><ul><li>Preliminary concepts </li></ul><ul><li>Plan for Next milestone </li></ul><ul><li>Q&A </li></ul>
  18. 18. Market Opportunity <ul><li>36,000 </li></ul><ul><li>Foreign body ingestions </li></ul>10,500,000 Endoscope procedures per yr.
  19. 19. Five Forces Analysis Degree of existing Rivalry: Medium
  20. 20. Five Forces Analysis Many types of substitutes such as hood, snare, forcep, roth net Degree of existing Rivalry: High
  21. 21. Five Forces Analysis Degree of existing Rivalry: High <ul><li>Small market </li></ul><ul><li>Easily reverse engineer </li></ul><ul><li>FDA approval </li></ul>
  22. 22. Five Forces Analysis <ul><li>Widely available raw material </li></ul><ul><li>Meet FDA requirement </li></ul>Degree of existing Rivalry: High
  23. 23. Five Forces Analysis Degree of existing Rivalry: High
  24. 24. Five Forces Analysis <ul><li>Knowledgeable customers </li></ul><ul><li>Low switching cost </li></ul>Degree of existing Rivalry: High
  25. 25. We are
  26. 26. S O W T
  27. 27. <ul><li>Our Product portfolio </li></ul><ul><li>Specialize and well know in endoscope accessories </li></ul>S O W T
  28. 28. <ul><li>Relatively small in size </li></ul><ul><li>Bad perception from expensive product </li></ul><ul><li>Only accessories </li></ul>S O W T
  29. 29. <ul><li>Growth in GI market </li></ul><ul><li>No direct competitor </li></ul><ul><li>New endoscope technique </li></ul><ul><li>Current overtube is expensive </li></ul><ul><li>Health conscious trend </li></ul>S O W T
  30. 30. <ul><li>FDA regulation </li></ul><ul><li>Easy to copy </li></ul><ul><li>Large size competitors </li></ul>S O W T
  31. 31. <ul><li>STEEP </li></ul><ul><li>Analysis </li></ul>
  32. 32. Societal Technological Economic Environmental Political/Legal Older population
  33. 33. Societal Technological Economic Environmental Political/Legal Improve in endoscopy technology
  34. 34. Societal Technological Economic Environmental Political/Legal Recession
  35. 35. Societal Technological Economic Environmental Political/Legal Disposable and easy to destroy
  36. 36. Societal Technological Economic Environmental Political/Legal FDA approval
  37. 37. Competitors
  38. 38. Agenda <ul><li>Background </li></ul><ul><li>Project charter </li></ul><ul><li>Business analysis </li></ul><ul><li>Customer analysis </li></ul><ul><li>Reverse engineering </li></ul><ul><li>Preliminary concepts </li></ul><ul><li>Plan for Next milestone </li></ul><ul><li>Q&A </li></ul>
  39. 39. Customer Interview Plan Doctors Nurses Others 4/ 15 1/ 5 1/ 10
  40. 40. Sample Questions?
  41. 41. Major Findings
  42. 42. Agenda <ul><li>Background </li></ul><ul><li>Project charter </li></ul><ul><li>Business analysis </li></ul><ul><li>Customer analysis </li></ul><ul><li>Reverse engineering </li></ul><ul><li>Preliminary concepts </li></ul><ul><li>Plan for Next milestone </li></ul><ul><li>Q&A </li></ul>
  43. 43. Reverse Engineering <ul><li>Gruadus overtube </li></ul><ul><li>Patent point </li></ul>
  44. 44. Reverse Engineering <ul><li>Gruadus overtube </li></ul>
  45. 45. Problem Now Gruadus Overtube
  46. 47. Solid work dimension
  47. 48. Agenda <ul><li>Background </li></ul><ul><li>Project charter </li></ul><ul><li>Business analysis </li></ul><ul><li>Customer analysis </li></ul><ul><li>Reverse engineering </li></ul><ul><li>Preliminary concepts </li></ul><ul><li>Plan for Next milestone </li></ul><ul><li>Q&A </li></ul>
  48. 49. Preliminary Concept <ul><li>1 ( pros and cons) </li></ul><ul><li>2 </li></ul><ul><li>3 </li></ul>
  49. 50. Agenda <ul><li>Background </li></ul><ul><li>Project charter </li></ul><ul><li>Business analysis </li></ul><ul><li>Customer analysis </li></ul><ul><li>Reverse engineering </li></ul><ul><li>Preliminary concepts </li></ul><ul><li>Plan for Next milestone </li></ul><ul><li>Q&A </li></ul>
  50. 51. Next step
  51. 52. Agenda <ul><li>Background </li></ul><ul><li>Project charter </li></ul><ul><li>Business analysis </li></ul><ul><li>Customer analysis </li></ul><ul><li>Reverse engineering </li></ul><ul><li>Preliminary concepts </li></ul><ul><li>Plan for Next milestone </li></ul><ul><li>Q&A </li></ul>

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