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SD 20231124

The handout of the service design course.

1 of 15
服務創新與設計
臺灣科技大學. 2023.11.24 .王思如
12/29
成果展
企業講評
課程
規劃 9/8
服務設計思維
服務
設計
導論
9/15
專案規劃
田野
研究
10/13
研究檢視
專家講座
分析
洞察
10/20
洞察分析
10/27
共創工具
11/3
概念共創
工作坊
合作
共創
11/10
服務原型
工作坊
11/17
服務原型
原型
測試
11/24
快閃展準備
12/8
服務原型修
正提案
12/15
設計提案
設計
提案
12/22
概念修正
期末
報告
10/6
深度訪談
企業專題合作
需求的時間點
高雄餐旅研究
生交流
12/1
服務原型
測試快閃展
9/22-24
場域參訪
與顧客短訪
組別 1 2 3 4
導演 劉宥希 陳宜妏* 陳祈福* 李思穎*
研究員 徐梓晏 黃姿瑜 王亭懿
張所慈*
(旁)
設計師 藍宜靖 鄧逸嫺
林庭而
(旁)
謝昀容
設計助理 吳筑嫺 張予寧 何嘉瑜 陳毅心
看護人 羅郁琁
盧姳儒
(旁)
孫樺楨 閆昊華
分組
*非設計系
課堂筆記與心得
每堂課分配1組
輪流製作心得筆記
A4 word至少一頁
隔天17:00前放上
雲端硬碟/課堂筆記與心得
(檔名格式:Week 01_Team 1)
遲交者視同沒交
筆記與心得成績將影響該階段組員的成績
第1週 第2週 第3週 第4週
- Team 1 Team 2 Team 3
第5週 第6週 第7週 第8週
Team 4 Team 1 Team 2 Team 3
第9週 第10週 第11週 第12週
Team 4 Team 1 Team 2 Team 3
第13週 第14週 第15週 第16週
Team 4 Team 1 Team 2 Team 3
服務設計主題報告
每個人準備5分鐘的PPT上台說明
(檔名格式:自選主題_報告者姓名)
報告前一天中午12:00前上傳至 Google Drive
自選主題
報告
日期
報告同學
利害關係人地圖 Stakeholder Map 9/15 何嘉瑜
關鍵時刻 Moment of Truth 10/6 王亭懿
接觸點 Touch Point 10/13 藍宜靖、劉宥希、張予寧
設計觀點 Point of View 10/20 徐梓晏
顧客旅程地圖 Customer Journey Map 10/27 陳毅心、謝昀容
用途理論 Jobs to be Done 11/10 林庭而、黃姿瑜
顧客體驗 Customer Experience 11/17 吳筑嫺、羅郁琁
服務系統地圖 Service System Maps 11/24 陳祈福、陳宜妏
價值主張 Value proposition 12/8 鄧逸嫺、閆昊華
商業模式 Business Model 12/15 張所慈、盧姳儒
服務藍圖 Service Blueprint 12/22 李思穎、孫樺楨
合作
主題
創新瑞穗假期的記憶點
在瑞穗天合國際觀光酒店,每一位顧客都是我們成功的關鍵因素。今年再度獲得的卓越五
星評鑑認證,瑞穗天合團隊已證明自己的質量與專業。然而,天成集團不滿足於此,而是
渴望創造出更深刻,更難忘的體驗。
這次課程專題的合作提案:“有故事的度假體驗”。這不僅是一次度假,而是瑞穗故事和
體驗的融合,使顧客能更深入地了解瑞穗的品牌角色,並為他們的下一次旅程種下瑞穗的
種子。
為了創造瑞穗假期的記憶點,透過我們專業的顧客研究,我們將洞察消費者的需求與行為
模式,進一步定義我們的典型與潛在顧客樣貌。輔以顧客旅程分析和服務藍圖的分析,我
們將能看見瑞穗天合對顧客來說最重要的峰值點。
專案成果除了為不同受眾提出的體驗提案,也將為瑞穗天合建構可永續發展的服務創新管
理地圖。

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