Product marketing plan ren wei


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product marketing plan-REN WEI

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Product marketing plan ren wei

  1. 1. 1 Marketing Plan for Tablet PC REN WEI October 2010
  2. 2. PTM and Positioning 1. LifePad will become your business assistant 2. Who need more professional PC. 3. Can choose ipad, laptop, etc. 4. Gap is China's largest telecommunications company launched the brand in China. 5. The market size is all chinese business man
  3. 3. Marketing Mix & Strategy 6. 3G Tablet PC——LifePad 7. 31,400 peso 8. Uses TV, Internet and Electronics Fair 9. China (mainland, hongkong and macao) 10. Uses a niche approach to win
  4. 4. 4 Positioning to the Primary Target Market
  5. 5. 1.Lifepad primary target market (PTM) are the successful business man  Demographics (25-40, M/F, hi-top manager)  Lifestyle ( middle manager, high manager)  Behavior (Store data, business negotiations, entertainment)
  6. 6. 2. My PTM’s NWE Business man need To belong (social), Self-development Business man choose Lifepad over other tablet PC because of …. Function, built-in, quality, Supplier reputation, Business man expect his when they use Lifepad Powerful and practical features, both beautiful and convenient
  7. 7. 3. Lifepad has many Potential competitors  Direct: iPad, ideapad  Indirect: laptop, 3G telephone, Desktop PCs  Variables: sex, Price, packaging, specific use, convenience of use, availability, brand
  8. 8. 4.lifepad positon at high manager 30-35 yrs Position/ Age Matrix 24-30yrs 30-35 yrs 35-40yrs up officer Middle manager High manager lifepad ipad Position vs. Age Matrix
  9. 9. 5. Lifepad positions strongly in chinese market opportunity Lifepad is made in china  More features and high built-in equipment  Increase to the senior managers  More suitable for Chinese people to use Add more  Special Chinese software.
  10. 10. 10 The Marketing Mix Strategy
  11. 11. 6. Product Description  By Android Eclair 2.1 operating system, with 7-inch (800 * 600), LED backlight resistive touch, a collection of OFFICE editing software stocks traders, e-books, GPS navigation and other applications, support handwriting input, handwriting recognition, the Home Tianyi 3G and WiFi wireless Internet access module, to provide USB, Bluetooth Tablet PC
  12. 12. 7. Price Lifepad ipad 1. P31,400 2. High set-in built 1. P 2. Less set-in built
  13. 13. 8a. Promo First show at professional e-trade fair
  14. 14. 8b. Competitor promo lang lang (famous Pianist)playing flight of the bumblebee...on an iPad
  15. 15. 9. Close-up is a niche leader China's largest telecommunications company introduced the tablet forPCshigh-end business people , high- quality, high-tech, portable commercial assistant..
  16. 16. 16 Marketing Plan for Tablet PC REN WEI October 2010